Brandwave

Royal Enfield vs Yamaha Motor:Which is more popular by branded search in New Zealand?

In August 2026, Royal Enfield had more branded searches than Yamaha Motor among motorcycle brands in New Zealand. Royal Enfield was estimated to have 5.5K branded searches compared to Yamaha Motor’s 340, and held a 10.6% Share of Search versus Yamaha Motor’s 0.65%.

Share of Search among motorcycle brands in New Zealand in August 2026Which is more popular in search, Royal Enfield or Yamaha Motor?
Royal Enfield10.6%5.5K searches
vs
Yamaha Motor0.65%340 searches
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Which is more popular in search, Royal Enfield or Yamaha Motor?

Compare the motorcycle brands New Zealand riders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Royal Enfield and Yamaha Motor among motorcycle brands in New Zealand, by month

Share of Search by month for Royal Enfield, Yamaha Motor. The figures are in the table below the chart.

View monthly share of search table
MonthHarley-DavidsonKawasakiCFMOTODucatiKTMRoyal EnfieldTriumphHonda MotorcyclesSuzuki MotorcyclesYamaha Motor
Oct 202524%15.5%10.8%13.9%12.4%11.8%4.5%4.2%1.9%0.89%
Nov 202525.3%15.4%11.3%12.4%13.5%11.1%4.1%3.8%2.2%0.85%
Dec 202528.8%13.1%9.4%14.3%12.1%11.3%4.2%3.8%2.2%0.76%
Jan 202625.8%13.6%11.8%13.1%11.9%12.2%4.6%3.9%2.4%0.65%
Feb 202625.3%13.7%11.2%12.4%14.1%11.8%4.4%4%2.3%0.85%
Mar 202624.1%14.3%12.4%12.8%13.6%11.4%4%4.3%2.5%0.64%
Apr 202622.7%14.5%13.5%12.2%12.2%13.3%4.3%4.4%2.3%0.56%
May 202625.5%14.9%11.8%11.6%12.8%12.1%4.5%3.8%2.1%0.76%
Jun 202625.8%15.8%14.7%11.3%11.8%9.4%4.7%3.8%1.8%0.93%
Jul 202629.3%13.7%13.9%11.4%10.5%10.8%4.8%3.3%1.6%0.63%
Aug 202628.1%14.6%13.4%12.3%10.8%10.6%4.3%3.2%1.9%0.65%
Sep 2026——————————

How has the Royal Enfield and Yamaha Motor comparison changed over the last 12 months?

How did search popularity change for New Zealand motorcycle brands in August 2026?

  1. In August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand.

  2. Estimated monthly branded searches for Yamaha Motor in New Zealand fell 30.6% over 11 measured months, from 490 to 340 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Royal Enfield’s and Yamaha Motor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Royal Enfield

23 branded search terms

  • interceptor 650 royal enfield
  • royal enfield
  • royal enfield 650
  • royal enfield bike
  • royal enfield bullet
  • royal enfield bullet 350
  • royal enfield classic 350
  • royal enfield classic 500
  • royal enfield classic 650
  • royal enfield continental 650
  • royal enfield hunter350
  • royal enfield in india
  • royal enfield interceptor
  • royal enfield meteor 350
  • royal enfield moto
  • royal enfield near me
  • royal enfield new zealand
  • royal enfield nz
  • royal enfield scooter
  • royalenfield
  • royalenfield bike
  • royalenfield com
  • royalenfield nz

Yamaha Motor

5 branded search terms

  • yamaha motor bike
  • yamaha motor motorcycle
  • yamaha motor scooter
  • yamaha motorbike
  • yamaha motorcycles for sale

How the Brand Demand Index is measured

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