Brandwave

How popular isKTM?

In September 2026, people searched for KTM by name about 2,860 times in New Zealand, an 11.7% decrease from the previous year. These searches made up 9.3% of all New Zealand motorcycle brand searches, placing KTM sixth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about motorcycle brands, KTM appeared in two of the four answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

KTM is the sixth most searched of 11 competitors and the fourth most recommended in AI answers.

  1. Harley-DavidsonShare of searches 27.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 9th
  2. KawasakiShare of searches 15%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. DucatiShare of searches 13.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 8th
  4. CFMOTOShare of searches 9.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 10th
  5. KTMShare of searches 9.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th

+6 more

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Top motorcycle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, KTM was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. KTM is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Motorcycles1st
  2. Kawasaki2nd
  3. BMW Motorrad3rd
  4. KTM4th
  5. Triumph5th
  6. Yamaha Motor6th
  7. Royal Enfield7th
  8. Ducati8th
  9. Harley-Davidson9th
  10. CFMOTO10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Motorcycles4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Triumph3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Harley-Davidson2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ducati2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Royal Enfield2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • KTM2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BMW Motorrad2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CFMOTO1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Suzuki Motorcycles1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+1 more

See every answer about motorcycle brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which motorcycle brands compete with KTM?

KTM against motorcycle brands in New Zealand, by month

Share of searches by month for Harley-Davidson, Kawasaki, Ducati, CFMOTO, Royal Enfield, KTM, Honda Motorcycles, Triumph, Suzuki Motorcycles, BMW Motorrad. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonKawasakiDucatiCFMOTORoyal EnfieldKTMHonda MotorcyclesTriumphSuzuki MotorcyclesBMW MotorradYamaha Motor
Oct 202527%15.1%13.6%9%9.4%8.7%6.1%4.4%2.9%2.5%1.4%
Nov 202528.4%15.3%12.3%9.5%8.1%9.6%5.5%3.8%3.3%2.8%1.3%
Dec 202532.8%12.7%14.5%7.9%8.1%8.1%5.4%3.8%3.3%2.3%1.1%
Jan 202629.2%13.4%12.9%9.9%8.6%8.5%5.5%4.6%3.6%2.9%0.97%
Feb 202628.8%12.6%12.6%9.6%8.2%11%5.7%3.8%3.4%2.9%1.3%
Mar 202627.1%14.2%13.2%11%7.7%9.1%6.2%3.8%3.9%2.9%0.98%
Apr 202625.6%15.3%11.9%12.2%10%8.2%5.7%4%3.6%2.6%0.87%
May 202629.7%14.8%11.2%9.7%8.6%9.4%5.4%4.2%3.2%2.8%1.1%
Jun 202629%15.3%11%13.6%7%8%5.6%4.4%2.8%2.4%0.82%
Jul 202633.9%13.4%10.8%12.1%7.3%7.5%4.7%5%2.5%2.1%0.76%
Aug 202633.6%15.1%11.1%11%6.8%7.2%4.8%4.5%2.9%2%1%
Sep 202627.6%15%13.2%9.6%9.5%9.3%5.2%4.7%2.9%2.1%0.87%

  1. 1.Harley-Davidson

    27.6%

    Held 1st. 8K estimated branded searches, -27.9% vs prior month. Share -6 points.

  2. 2.Kawasaki

    15%

    Held 2nd. 4.3K estimated branded searches, -13% vs prior month. Share -0.1 points.

  3. 3.Ducati

    13.2%

    Held 3rd. 3.8K estimated branded searches, +3.8% vs prior month. Share +2.1 points.

  4. 4.CFMOTO

    9.6%

    Held 4th. 2.8K estimated branded searches, -24% vs prior month. Share -1.5 points.

  5. 5.Royal Enfield

    9.5%

    Moved from 6th to 5th. 2.7K estimated branded searches, +21.3% vs prior month. Share +2.6 points.

  6. 6.KTM

    9.3%

    Moved from 5th to 6th. 2.7K estimated branded searches, +14% vs prior month. Share +2.2 points.

  7. 7.Honda Motorcycles

    5.2%

    Held 7th. 1.5K estimated branded searches, -3.8% vs prior month. Share +0.5 points.

  8. 8.Triumph

    4.7%

    Held 8th. 1.4K estimated branded searches, -8.1% vs prior month. Share +0.2 points.

  9. 9.Suzuki Motorcycles

    2.9%

    Held 9th. 850 estimated branded searches, -11.5% vs prior month. Share 0 points.

  10. 10.BMW Motorrad

    2.1%

    Held 10th. 600 estimated branded searches, -7.7% vs prior month. Share +0.1 points.

  11. 11.Yamaha Motor

    0.87%

    Held 11th. 250 estimated branded searches, -24.2% vs prior month. Share -0.1 points.

Compare popularity between KTM and its closest rivals

Every comparison with KTM

19 comparisons

How has branded search demand for KTM changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KTM in New Zealand fell from 3.2K to 2.9K.
  • Across the 12 months ending September 2026, KTM’s share of searches among motorcycle brands in New Zealand increased from 8.7% to 9.3%.
  • Across the 12 months ending September 2026, KTM’s share of searches among motorcycle brands in New Zealand peaked at 11% in February 2026 and was lowest at 7.2% in August 2026.

How did search popularity change for New Zealand motorcycle brands in September 2026?

6 changes

  1. In September 2026, Royal Enfield overtook KTM to rank 5th among motorcycle brands in New Zealand, with 9.5% of the searches.

  2. In September 2026, KTM gained share of searches among motorcycle brands in New Zealand, from 7.2% to 9.3%.

  3. In September 2026, Ducati gained share of searches among motorcycle brands in New Zealand, from 11.1% to 13.2%.

  4. In September 2026, Harley-Davidson lost share of searches among motorcycle brands in New Zealand, from 33.6% to 27.6%.

  5. In September 2026, CFMOTO lost share of searches among motorcycle brands in New Zealand, from 11% to 9.6%.

  6. Estimated monthly branded searches for Yamaha Motor in New Zealand fell 47.9% over 12 measured months, from 480 to 250 in September 2026.

How are KTM’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using KTM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ktm
  • ktm bike
  • ktm bow
  • ktm dirt bikes
  • ktm duke
  • ktm ebike
  • ktm scooter

Do you work for KTM? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KTM compete?

KTM is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dirt bikes brands3rd of 45.6%Show ranking
Motorcycle brands6th of 119.3%Shown above
Downhill bike brands1st of 827%Show ranking
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Is KTM your brand?

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