Brandwave

CFMOTO vs KTM:Which is more popular by branded search in New Zealand?

In August 2026, CFMOTO had more branded searches than KTM among motorcycle brands in New Zealand. CFMOTO was estimated to have 7K branded searches compared to KTM’s 5.7K, and held a 13.4% Share of Search versus KTM’s 10.8%.

Share of Search among motorcycle brands in New Zealand in August 2026Which is more popular in search, CFMOTO or KTM?
CFMOTO13.4%7K searches
vs
KTM10.8%5.7K searches

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Which is more popular in search, CFMOTO or KTM?

Compare the motorcycle brands New Zealand riders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CFMOTO and KTM among motorcycle brands in New Zealand, by month

Share of Search by month for CFMOTO, KTM. The figures are in the table below the chart.

View monthly share of search table
MonthHarley-DavidsonKawasakiCFMOTODucatiKTMRoyal EnfieldTriumphHonda MotorcyclesSuzuki MotorcyclesYamaha Motor
Oct 202524%15.5%10.8%13.9%12.4%11.8%4.5%4.2%1.9%0.89%
Nov 202525.3%15.4%11.3%12.4%13.5%11.1%4.1%3.8%2.2%0.85%
Dec 202528.8%13.1%9.4%14.3%12.1%11.3%4.2%3.8%2.2%0.76%
Jan 202625.8%13.6%11.8%13.1%11.9%12.2%4.6%3.9%2.4%0.65%
Feb 202625.3%13.7%11.2%12.4%14.1%11.8%4.4%4%2.3%0.85%
Mar 202624.1%14.3%12.4%12.8%13.6%11.4%4%4.3%2.5%0.64%
Apr 202622.7%14.5%13.5%12.2%12.2%13.3%4.3%4.4%2.3%0.56%
May 202625.5%14.9%11.8%11.6%12.8%12.1%4.5%3.8%2.1%0.76%
Jun 202625.8%15.8%14.7%11.3%11.8%9.4%4.7%3.8%1.8%0.93%
Jul 202629.3%13.7%13.9%11.4%10.5%10.8%4.8%3.3%1.6%0.63%
Aug 202628.1%14.6%13.4%12.3%10.8%10.6%4.3%3.2%1.9%0.65%
Sep 2026——————————

How has the CFMOTO and KTM comparison changed over the last 12 months?

  • The lead changed hands 3 times in the 11 months ending August 2026: CFMOTO took it in April 2026, KTM took it in May 2026, CFMOTO took it in June 2026.
  • Across the 11 months ending August 2026, CFMOTO’s estimated Share of Search among motorcycle brands in New Zealand moved from 10.8% to 13.4%, and its estimated monthly branded searches moved from 5.9K to 7K.
  • Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands in New Zealand moved from 12.4% to 10.8%, and its estimated monthly branded searches moved from 6.8K to 5.7K.

How did search popularity change for New Zealand motorcycle brands in August 2026?

  1. In August 2026, Kawasaki overtook CFMOTO to rank 2nd among motorcycle brands in New Zealand, at 14.6%.

  2. In August 2026, KTM rose from 6th to 5th among motorcycle brands in New Zealand.

  3. Estimated monthly branded searches for CFMOTO in New Zealand rose 18.5% over 11 measured months, from 5.9K to 7K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using CFMOTO’s and KTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CFMOTO

31 branded search terms

  • cf moto
  • cf moto 1000
  • cf moto 300
  • cf moto 450
  • cf moto 650
  • cf moto australia
  • cf moto moto
  • cf moto quad
  • cf moto side by side
  • cfmoto
  • cfmoto 300nk
  • cfmoto 300sr
  • cfmoto 450sr
  • cfmoto 450ss
  • cfmoto 650mt
  • cfmoto 650nk
  • cfmoto 800mt
  • cfmoto atv
  • cfmoto bike
  • cfmoto dealer near me
  • cfmoto dealers
  • cfmoto near me
  • cfmoto new zealand
  • cfmoto nz
  • cfmoto online
  • cfmoto quad bike
  • cfmoto scooter
  • cfmoto uforce
  • cfmoto uforce 1000
  • cfmoto uforce 600
  • cfmoto utv

KTM

23 branded search terms

  • ktm
  • ktm 125
  • ktm 250
  • ktm 300 exc
  • ktm 390
  • ktm 390 adventure
  • ktm 450
  • ktm 65
  • ktm 85
  • ktm bike
  • ktm bow
  • ktm com
  • ktm dirt bikes
  • ktm duke
  • ktm duke 200cc
  • ktm duke 390
  • ktm ebike
  • ktm motorbike
  • ktm near me
  • ktm nz
  • ktm online
  • ktm rc 390
  • ktm scooter

How the Brand Demand Index is measured

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