Brandwave

Motorcycle brands in New Zealand:Which brands are most popular in search?

In August 2026, Harley-Davidson was the most searched among motorcycle brands in New Zealand, with an estimated 14.7K branded searches and 28.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Harley-Davidson28.1%
  2. Kawasaki14.6%
  3. CFMOTO13.4%
  4. Ducati12.3%
  5. KTM10.8%
  6. Royal Enfield10.6%
  7. Triumph4.3%
  8. Honda Motorcycles3.2%
  9. Suzuki Motorcycles1.9%
  10. Yamaha Motor0.65%

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Share of SearchLeaderboard

Compare the motorcycle brands New Zealand riders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among motorcycle brands in New Zealand, by month

Share of Search by month for Harley-Davidson, Kawasaki, CFMOTO, Ducati, KTM, Royal Enfield, Triumph, Honda Motorcycles. The figures are in the table below the chart.

View monthly share of search table
MonthHarley-DavidsonKawasakiCFMOTODucatiKTMRoyal EnfieldTriumphHonda MotorcyclesSuzuki MotorcyclesYamaha Motor
Oct 202524%15.5%10.8%13.9%12.4%11.8%4.5%4.2%1.9%0.89%
Nov 202525.3%15.4%11.3%12.4%13.5%11.1%4.1%3.8%2.2%0.85%
Dec 202528.8%13.1%9.4%14.3%12.1%11.3%4.2%3.8%2.2%0.76%
Jan 202625.8%13.6%11.8%13.1%11.9%12.2%4.6%3.9%2.4%0.65%
Feb 202625.3%13.7%11.2%12.4%14.1%11.8%4.4%4%2.3%0.85%
Mar 202624.1%14.3%12.4%12.8%13.6%11.4%4%4.3%2.5%0.64%
Apr 202622.7%14.5%13.5%12.2%12.2%13.3%4.3%4.4%2.3%0.56%
May 202625.5%14.9%11.8%11.6%12.8%12.1%4.5%3.8%2.1%0.76%
Jun 202625.8%15.8%14.7%11.3%11.8%9.4%4.7%3.8%1.8%0.93%
Jul 202629.3%13.7%13.9%11.4%10.5%10.8%4.8%3.3%1.6%0.63%
Aug 202628.1%14.6%13.4%12.3%10.8%10.6%4.3%3.2%1.9%0.65%
Sep 2026——————————

This month’s ranking, August 2026

  1. 1.Harley-Davidson

    28.1%

    held 1st · 14.7K estimated branded searches · +1.4% vs prior month · -1.2 points

  2. 2.Kawasaki

    14.6%

    moved from 3rd to 2nd · 7.6K estimated branded searches · +12.5% vs prior month · +0.9 points

  3. 3.CFMOTO

    13.4%

    moved from 2nd to 3rd · 7K estimated branded searches · +2.3% vs prior month · -0.5 points

  4. 4.Ducati

    12.3%

    held 4th · 6.5K estimated branded searches · +14.4% vs prior month · +0.9 points

  5. 5.KTM

    10.8%

    moved from 6th to 5th · 5.7K estimated branded searches · +8.8% vs prior month · +0.3 points

  6. 6.Royal Enfield

    10.6%

    moved from 5th to 6th · 5.5K estimated branded searches · +4.1% vs prior month · -0.2 points

  7. 7.Triumph

    4.3%

    held 7th · 2.3K estimated branded searches · -4.2% vs prior month · -0.5 points

  8. 8.Honda Motorcycles

    3.2%

    held 8th · 1.7K estimated branded searches · +4.3% vs prior month · 0 points

  9. 9.Suzuki Motorcycles

    1.9%

    held 9th · 990 estimated branded searches · +23.8% vs prior month · +0.3 points

  10. 10.Yamaha Motor

    0.65%

    held 10th · 340 estimated branded searches · +9.7% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among motorcycle brands in New Zealand?

In August 2026, Harley-Davidson was the most searched among motorcycle brands in New Zealand, with an estimated 14.7K branded searches and 28.1% estimated Share of Search within this set. Kawasaki is in 2nd place, 13.5 percentage points behind at 14.6% Share of Search.

New Zealand motorcycle brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Harley-Davidson24% → 28.1%29.3%Jul 202622.7%Apr 20261st
Kawasaki15.5% → 14.6%15.8%Jun 202613.1%Dec 20252nd
CFMOTO10.8% → 13.4%14.7%Jun 20269.4%Dec 20256th → 3rd
Ducati13.9% → 12.3%14.3%Dec 202511.3%Jun 20263rd → 4th
KTM12.4% → 10.8%14.1%Feb 202610.5%Jul 20264th → 5th
Royal Enfield11.8% → 10.6%13.3%Apr 20269.4%Jun 20265th → 6th
Triumph4.5% → 4.3%4.8%Jul 20264%Mar 20267th
Honda Motorcycles4.2% → 3.2%4.4%Apr 20263.2%Aug 20268th
Suzuki Motorcycles1.9%2.5%Mar 20261.6%Jul 20269th
Yamaha Motor0.89% → 0.65%0.93%Jun 20260.56%Apr 202610th

Each finding as a sentence

  • Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands in New Zealand increased from 24% to 28.1%.
  • Across the 11 months ending August 2026, Kawasaki’s estimated Share of Search among motorcycle brands in New Zealand decreased from 15.5% to 14.6%.
  • Across the 11 months ending August 2026, CFMOTO’s estimated Share of Search among motorcycle brands in New Zealand increased from 10.8% to 13.4%.
  • Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands in New Zealand decreased from 13.9% to 12.3%.
  • Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands in New Zealand decreased from 12.4% to 10.8%.
  • Across the 11 months ending August 2026, Royal Enfield’s estimated Share of Search among motorcycle brands in New Zealand decreased from 11.8% to 10.6%.
  • Across the 11 months ending August 2026, Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand decreased from 4.2% to 3.2%.
  • Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands in New Zealand peaked at 29.3% in July 2026 and was lowest at 22.7% in April 2026.
  • Across the 11 months ending August 2026, Kawasaki’s estimated Share of Search among motorcycle brands in New Zealand peaked at 15.8% in June 2026 and was lowest at 13.1% in December 2025.
  • Across the 11 months ending August 2026, CFMOTO’s estimated Share of Search among motorcycle brands in New Zealand peaked at 14.7% in June 2026 and was lowest at 9.4% in December 2025.
  • Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands in New Zealand peaked at 14.3% in December 2025 and was lowest at 11.3% in June 2026.
  • Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands in New Zealand peaked at 14.1% in February 2026 and was lowest at 10.5% in July 2026.
  • Across the 11 months ending August 2026, Royal Enfield’s estimated Share of Search among motorcycle brands in New Zealand peaked at 13.3% in April 2026 and was lowest at 9.4% in June 2026.
  • Across the 11 months ending August 2026, Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand peaked at 4.4% in April 2026 and was lowest at 3.2% in August 2026.
  • Across the 11 months ending August 2026, CFMOTO rose from 6th to 3rd among motorcycle brands in New Zealand.
  • Across the 11 months ending August 2026, Ducati fell from 3rd to 4th among motorcycle brands in New Zealand.
  • Across the 11 months ending August 2026, KTM fell from 4th to 5th among motorcycle brands in New Zealand.
  • Across the 11 months ending August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand.
  • Across the 11 months ending August 2026, Triumph, Suzuki Motorcycles and Yamaha Motor held steady: their estimated Share of Search among motorcycle brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand motorcycle brands in August 2026?

  1. In August 2026, Kawasaki overtook CFMOTO to rank 2nd among motorcycle brands in New Zealand, at 14.6%.

  2. In August 2026, Ducati gained estimated Share of Search among motorcycle brands in New Zealand, from 11.4% to 12.3%.

  3. In August 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands in New Zealand, from 29.3% to 28.1%.

  4. Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026.

  5. In August 2026, KTM rose from 6th to 5th among motorcycle brands in New Zealand.

  6. In August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand.

  7. Estimated monthly branded searches for CFMOTO in New Zealand rose 18.5% over 11 measured months, from 5.9K to 7K in August 2026.

  8. Estimated monthly branded searches for Yamaha Motor in New Zealand fell 30.6% over 11 measured months, from 490 to 340 in August 2026.

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