Ducati vs Harley-Davidson:Which is more popular by branded search in New Zealand?
In August 2026, Harley-Davidson had more branded searches than Ducati among motorcycle brands in New Zealand. Harley-Davidson was estimated to have 14.7K branded searches compared to Ducati’s 6.5K, and held a 28.1% Share of Search versus Ducati’s 12.3%.
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Which is more popular in search, Ducati or Harley-Davidson?
Compare the motorcycle brands New Zealand riders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harley-Davidson, Ducati. The figures are in the table below the chart.
View monthly share of search table
| Month | Harley-Davidson | Kawasaki | CFMOTO | Ducati | KTM | Royal Enfield | Triumph | Honda Motorcycles | Suzuki Motorcycles | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 15.5% | 10.8% | 13.9% | 12.4% | 11.8% | 4.5% | 4.2% | 1.9% | 0.89% |
| Nov 2025 | 25.3% | 15.4% | 11.3% | 12.4% | 13.5% | 11.1% | 4.1% | 3.8% | 2.2% | 0.85% |
| Dec 2025 | 28.8% | 13.1% | 9.4% | 14.3% | 12.1% | 11.3% | 4.2% | 3.8% | 2.2% | 0.76% |
| Jan 2026 | 25.8% | 13.6% | 11.8% | 13.1% | 11.9% | 12.2% | 4.6% | 3.9% | 2.4% | 0.65% |
| Feb 2026 | 25.3% | 13.7% | 11.2% | 12.4% | 14.1% | 11.8% | 4.4% | 4% | 2.3% | 0.85% |
| Mar 2026 | 24.1% | 14.3% | 12.4% | 12.8% | 13.6% | 11.4% | 4% | 4.3% | 2.5% | 0.64% |
| Apr 2026 | 22.7% | 14.5% | 13.5% | 12.2% | 12.2% | 13.3% | 4.3% | 4.4% | 2.3% | 0.56% |
| May 2026 | 25.5% | 14.9% | 11.8% | 11.6% | 12.8% | 12.1% | 4.5% | 3.8% | 2.1% | 0.76% |
| Jun 2026 | 25.8% | 15.8% | 14.7% | 11.3% | 11.8% | 9.4% | 4.7% | 3.8% | 1.8% | 0.93% |
| Jul 2026 | 29.3% | 13.7% | 13.9% | 11.4% | 10.5% | 10.8% | 4.8% | 3.3% | 1.6% | 0.63% |
| Aug 2026 | 28.1% | 14.6% | 13.4% | 12.3% | 10.8% | 10.6% | 4.3% | 3.2% | 1.9% | 0.65% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Ducati and Harley-Davidson comparison changed over the last 12 months?
3 findings
- Harley-Davidson was ahead of Ducati in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands in New Zealand moved from 13.9% to 12.3%, and its estimated monthly branded searches moved from 7.6K to 6.5K.
- Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands in New Zealand moved from 24% to 28.1%, and its estimated monthly branded searches moved from 13.2K to 14.7K.
How did search popularity change for New Zealand motorcycle brands in August 2026?
2 changes
In August 2026, Ducati gained estimated Share of Search among motorcycle brands in New Zealand, from 11.4% to 12.3%.
In August 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands in New Zealand, from 29.3% to 28.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Ducati’s and Harley-Davidson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ducati
23 branded search terms
- ducati
- ducati 916
- ducati 996
- ducati bike
- ducati com
- ducati diavel
- ducati fighter
- ducati monster
- ducati monster 659
- ducati motorcycle
- ducati multi
- ducati near me
- ducati nz
- ducati online
- ducati panigale
- ducati panigale v2
- ducati panigale v4
- ducati panigale v4r
- ducati scooter
- ducati scrambler
- ducati streetfighter v4
- ducati v2
- ducati v4
Harley-Davidson
29 branded search terms
- harley davidson
- harley davidson 48
- harley davidson bike
- harley davidson com
- harley davidson cruiser bike
- harley davidson cycle
- harley davidson dyna
- harley davidson fatboy for sale
- harley davidson for sale
- harley davidson fxr
- harley davidson hoodie
- harley davidson motorbike
- harley davidson motorcycle
- harley davidson near me
- harley davidson night rod
- harley davidson nz
- harley davidson online
- harley davidson scooter
- harley davidson sportster
- harley davidson street 500
- harley davidson street bob
- harley davidson v rod
- harley davidson v rod for sale
- harleydavidson
- harleydavidson bike
- harleydavidson motorbike
- harleydavidson motorcycle
- harleydavidson nz
- harleydavidson scooter
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.