Brandwave

How popular isHarley-Davidson in search?

In August 2026, there were an estimated 14.7K branded searches for Harley-Davidson in New Zealand which is up 11.4% over the last 11 months. Harley-Davidson holds 28.1% estimated Share of Search among New Zealand motorcycle brands and is ranked 1st of 10 competitors for search popularity.

Share of Search, August 2026
  1. Harley-Davidson28.1%
  2. Kawasaki14.6%
  3. CFMOTO13.4%
  4. Ducati12.3%
  5. KTM10.8%
  6. Royal Enfield10.6%
  7. Triumph4.3%
  8. Honda Motorcycles3.2%
  9. Suzuki Motorcycles1.9%
  10. Yamaha Motor0.65%
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Which motorcycle brands compete with Harley-Davidson?

Harley-Davidson against motorcycle brands in New Zealand, by month

Share of Search by month for Harley-Davidson, Kawasaki, CFMOTO, Ducati, KTM, Royal Enfield, Triumph, Honda Motorcycles. The figures are in the table below the chart.

View monthly share of search table
MonthHarley-DavidsonKawasakiCFMOTODucatiKTMRoyal EnfieldTriumphHonda MotorcyclesSuzuki MotorcyclesYamaha Motor
Oct 202524%15.5%10.8%13.9%12.4%11.8%4.5%4.2%1.9%0.89%
Nov 202525.3%15.4%11.3%12.4%13.5%11.1%4.1%3.8%2.2%0.85%
Dec 202528.8%13.1%9.4%14.3%12.1%11.3%4.2%3.8%2.2%0.76%
Jan 202625.8%13.6%11.8%13.1%11.9%12.2%4.6%3.9%2.4%0.65%
Feb 202625.3%13.7%11.2%12.4%14.1%11.8%4.4%4%2.3%0.85%
Mar 202624.1%14.3%12.4%12.8%13.6%11.4%4%4.3%2.5%0.64%
Apr 202622.7%14.5%13.5%12.2%12.2%13.3%4.3%4.4%2.3%0.56%
May 202625.5%14.9%11.8%11.6%12.8%12.1%4.5%3.8%2.1%0.76%
Jun 202625.8%15.8%14.7%11.3%11.8%9.4%4.7%3.8%1.8%0.93%
Jul 202629.3%13.7%13.9%11.4%10.5%10.8%4.8%3.3%1.6%0.63%
Aug 202628.1%14.6%13.4%12.3%10.8%10.6%4.3%3.2%1.9%0.65%
Sep 2026——————————

  1. 1.Harley-Davidson

    28.1%

    held 1st · 14.7K estimated branded searches · +1.4% vs prior month · -1.2 points

  2. 2.Kawasaki

    14.6%

    moved from 3rd to 2nd · 7.6K estimated branded searches · +12.5% vs prior month · +0.9 points

  3. 3.CFMOTO

    13.4%

    moved from 2nd to 3rd · 7K estimated branded searches · +2.3% vs prior month · -0.5 points

  4. 4.Ducati

    12.3%

    held 4th · 6.5K estimated branded searches · +14.4% vs prior month · +0.9 points

  5. 5.KTM

    10.8%

    moved from 6th to 5th · 5.7K estimated branded searches · +8.8% vs prior month · +0.3 points

  6. 6.Royal Enfield

    10.6%

    moved from 5th to 6th · 5.5K estimated branded searches · +4.1% vs prior month · -0.2 points

  7. 7.Triumph

    4.3%

    held 7th · 2.3K estimated branded searches · -4.2% vs prior month · -0.5 points

  8. 8.Honda Motorcycles

    3.2%

    held 8th · 1.7K estimated branded searches · +4.3% vs prior month · 0 points

  9. 9.Suzuki Motorcycles

    1.9%

    held 9th · 990 estimated branded searches · +23.8% vs prior month · +0.3 points

  10. 10.Yamaha Motor

    0.65%

    held 10th · 340 estimated branded searches · +9.7% vs prior month · 0 points

Compare search popularity between Harley-Davidson and its closest rivals

How has branded search demand for Harley-Davidson changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Harley-Davidson in New Zealand rose from 13.2K to 14.7K.
  • Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands in New Zealand increased from 24% to 28.1%.
  • Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands in New Zealand peaked at 29.3% in July 2026 and was lowest at 22.7% in April 2026.

How did search popularity change for New Zealand motorcycle brands in August 2026?

  1. In August 2026, Kawasaki overtook CFMOTO to rank 2nd among motorcycle brands in New Zealand, at 14.6%.

  2. In August 2026, Ducati gained estimated Share of Search among motorcycle brands in New Zealand, from 11.4% to 12.3%.

  3. In August 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands in New Zealand, from 29.3% to 28.1%.

  4. Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026.

  5. In August 2026, KTM rose from 6th to 5th among motorcycle brands in New Zealand.

  6. In August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand.

How is Harley-Davidson measured?

Brandwave collects information about searches that people make online using Harley-Davidson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

29 branded search terms

  • harley davidson
  • harley davidson 48
  • harley davidson bike
  • harley davidson com
  • harley davidson cruiser bike
  • harley davidson cycle
  • harley davidson dyna
  • harley davidson fatboy for sale
  • harley davidson for sale
  • harley davidson fxr
  • harley davidson hoodie
  • harley davidson motorbike
  • harley davidson motorcycle
  • harley davidson near me
  • harley davidson night rod
  • harley davidson nz
  • harley davidson online
  • harley davidson scooter
  • harley davidson sportster
  • harley davidson street 500
  • harley davidson street bob
  • harley davidson v rod
  • harley davidson v rod for sale
  • harleydavidson
  • harleydavidson bike
  • harleydavidson motorbike
  • harleydavidson motorcycle
  • harleydavidson nz
  • harleydavidson scooter

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How the Brand Demand Index is measured

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