Harley-Davidson vs Yamaha Motor:Which is more popular by branded search in New Zealand?
In August 2026, Harley-Davidson had more branded searches than Yamaha Motor among motorcycle brands in New Zealand. Harley-Davidson was estimated to have 14.7K branded searches compared to Yamaha Motor’s 340, and held a 28.1% Share of Search versus Yamaha Motor’s 0.65%.
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Which is more popular in search, Harley-Davidson or Yamaha Motor?
Compare the motorcycle brands New Zealand riders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harley-Davidson, Yamaha Motor. The figures are in the table below the chart.
View monthly share of search table
| Month | Harley-Davidson | Kawasaki | CFMOTO | Ducati | KTM | Royal Enfield | Triumph | Honda Motorcycles | Suzuki Motorcycles | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 15.5% | 10.8% | 13.9% | 12.4% | 11.8% | 4.5% | 4.2% | 1.9% | 0.89% |
| Nov 2025 | 25.3% | 15.4% | 11.3% | 12.4% | 13.5% | 11.1% | 4.1% | 3.8% | 2.2% | 0.85% |
| Dec 2025 | 28.8% | 13.1% | 9.4% | 14.3% | 12.1% | 11.3% | 4.2% | 3.8% | 2.2% | 0.76% |
| Jan 2026 | 25.8% | 13.6% | 11.8% | 13.1% | 11.9% | 12.2% | 4.6% | 3.9% | 2.4% | 0.65% |
| Feb 2026 | 25.3% | 13.7% | 11.2% | 12.4% | 14.1% | 11.8% | 4.4% | 4% | 2.3% | 0.85% |
| Mar 2026 | 24.1% | 14.3% | 12.4% | 12.8% | 13.6% | 11.4% | 4% | 4.3% | 2.5% | 0.64% |
| Apr 2026 | 22.7% | 14.5% | 13.5% | 12.2% | 12.2% | 13.3% | 4.3% | 4.4% | 2.3% | 0.56% |
| May 2026 | 25.5% | 14.9% | 11.8% | 11.6% | 12.8% | 12.1% | 4.5% | 3.8% | 2.1% | 0.76% |
| Jun 2026 | 25.8% | 15.8% | 14.7% | 11.3% | 11.8% | 9.4% | 4.7% | 3.8% | 1.8% | 0.93% |
| Jul 2026 | 29.3% | 13.7% | 13.9% | 11.4% | 10.5% | 10.8% | 4.8% | 3.3% | 1.6% | 0.63% |
| Aug 2026 | 28.1% | 14.6% | 13.4% | 12.3% | 10.8% | 10.6% | 4.3% | 3.2% | 1.9% | 0.65% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Harley-Davidson and Yamaha Motor comparison changed over the last 12 months?
3 findings
- Harley-Davidson was ahead of Yamaha Motor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands in New Zealand moved from 24% to 28.1%, and its estimated monthly branded searches moved from 13.2K to 14.7K.
- Across the 11 months ending August 2026, Yamaha Motor’s estimated Share of Search among motorcycle brands in New Zealand moved from 0.89% to 0.65%, and its estimated monthly branded searches moved from 490 to 340.
How did search popularity change for New Zealand motorcycle brands in August 2026?
2 changes
In August 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands in New Zealand, from 29.3% to 28.1%.
Estimated monthly branded searches for Yamaha Motor in New Zealand fell 30.6% over 11 measured months, from 490 to 340 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Harley-Davidson’s and Yamaha Motor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harley-Davidson
29 branded search terms
- harley davidson
- harley davidson 48
- harley davidson bike
- harley davidson com
- harley davidson cruiser bike
- harley davidson cycle
- harley davidson dyna
- harley davidson fatboy for sale
- harley davidson for sale
- harley davidson fxr
- harley davidson hoodie
- harley davidson motorbike
- harley davidson motorcycle
- harley davidson near me
- harley davidson night rod
- harley davidson nz
- harley davidson online
- harley davidson scooter
- harley davidson sportster
- harley davidson street 500
- harley davidson street bob
- harley davidson v rod
- harley davidson v rod for sale
- harleydavidson
- harleydavidson bike
- harleydavidson motorbike
- harleydavidson motorcycle
- harleydavidson nz
- harleydavidson scooter
Yamaha Motor
5 branded search terms
- yamaha motor bike
- yamaha motor motorcycle
- yamaha motor scooter
- yamaha motorbike
- yamaha motorcycles for sale
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.