Harley-Davidson vs KTM:Which is more popular by branded search in New Zealand?
In August 2026, Harley-Davidson had more branded searches than KTM among motorcycle brands in New Zealand. Harley-Davidson was estimated to have 14.7K branded searches compared to KTM’s 5.7K, and held a 28.1% Share of Search versus KTM’s 10.8%.
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Which is more popular in search, Harley-Davidson or KTM?
Compare the motorcycle brands New Zealand riders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harley-Davidson, KTM. The figures are in the table below the chart.
View monthly share of search table
| Month | Harley-Davidson | Kawasaki | CFMOTO | Ducati | KTM | Royal Enfield | Triumph | Honda Motorcycles | Suzuki Motorcycles | Yamaha Motor |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 15.5% | 10.8% | 13.9% | 12.4% | 11.8% | 4.5% | 4.2% | 1.9% | 0.89% |
| Nov 2025 | 25.3% | 15.4% | 11.3% | 12.4% | 13.5% | 11.1% | 4.1% | 3.8% | 2.2% | 0.85% |
| Dec 2025 | 28.8% | 13.1% | 9.4% | 14.3% | 12.1% | 11.3% | 4.2% | 3.8% | 2.2% | 0.76% |
| Jan 2026 | 25.8% | 13.6% | 11.8% | 13.1% | 11.9% | 12.2% | 4.6% | 3.9% | 2.4% | 0.65% |
| Feb 2026 | 25.3% | 13.7% | 11.2% | 12.4% | 14.1% | 11.8% | 4.4% | 4% | 2.3% | 0.85% |
| Mar 2026 | 24.1% | 14.3% | 12.4% | 12.8% | 13.6% | 11.4% | 4% | 4.3% | 2.5% | 0.64% |
| Apr 2026 | 22.7% | 14.5% | 13.5% | 12.2% | 12.2% | 13.3% | 4.3% | 4.4% | 2.3% | 0.56% |
| May 2026 | 25.5% | 14.9% | 11.8% | 11.6% | 12.8% | 12.1% | 4.5% | 3.8% | 2.1% | 0.76% |
| Jun 2026 | 25.8% | 15.8% | 14.7% | 11.3% | 11.8% | 9.4% | 4.7% | 3.8% | 1.8% | 0.93% |
| Jul 2026 | 29.3% | 13.7% | 13.9% | 11.4% | 10.5% | 10.8% | 4.8% | 3.3% | 1.6% | 0.63% |
| Aug 2026 | 28.1% | 14.6% | 13.4% | 12.3% | 10.8% | 10.6% | 4.3% | 3.2% | 1.9% | 0.65% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Harley-Davidson and KTM comparison changed over the last 12 months?
3 findings
- Harley-Davidson was ahead of KTM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harley-Davidson’s estimated Share of Search among motorcycle brands in New Zealand moved from 24% to 28.1%, and its estimated monthly branded searches moved from 13.2K to 14.7K.
- Across the 11 months ending August 2026, KTM’s estimated Share of Search among motorcycle brands in New Zealand moved from 12.4% to 10.8%, and its estimated monthly branded searches moved from 6.8K to 5.7K.
How did search popularity change for New Zealand motorcycle brands in August 2026?
2 changes
In August 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands in New Zealand, from 29.3% to 28.1%.
In August 2026, KTM rose from 6th to 5th among motorcycle brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Harley-Davidson’s and KTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harley-Davidson
29 branded search terms
- harley davidson
- harley davidson 48
- harley davidson bike
- harley davidson com
- harley davidson cruiser bike
- harley davidson cycle
- harley davidson dyna
- harley davidson fatboy for sale
- harley davidson for sale
- harley davidson fxr
- harley davidson hoodie
- harley davidson motorbike
- harley davidson motorcycle
- harley davidson near me
- harley davidson night rod
- harley davidson nz
- harley davidson online
- harley davidson scooter
- harley davidson sportster
- harley davidson street 500
- harley davidson street bob
- harley davidson v rod
- harley davidson v rod for sale
- harleydavidson
- harleydavidson bike
- harleydavidson motorbike
- harleydavidson motorcycle
- harleydavidson nz
- harleydavidson scooter
KTM
23 branded search terms
- ktm
- ktm 125
- ktm 250
- ktm 300 exc
- ktm 390
- ktm 390 adventure
- ktm 450
- ktm 65
- ktm 85
- ktm bike
- ktm bow
- ktm com
- ktm dirt bikes
- ktm duke
- ktm duke 200cc
- ktm duke 390
- ktm ebike
- ktm motorbike
- ktm near me
- ktm nz
- ktm online
- ktm rc 390
- ktm scooter
Put your own brand in this comparison
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