Brands owned byBMW
The business behind BMW cars.
Brand competitors
These brands are measured alongside BMW’s in the same sets.
1st place in NZ Car brands estimated Share of Search at 13.8% in Aug 2026.
2nd place in NZ Car brands estimated Share of Search at 4.9% in Aug 2026.
3rd place in NZ Car brands estimated Share of Search at 4.3% in Aug 2026.
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Put your own campaigns, spend and outcomes next to each brand's demand line, so you can see which of your marketing lined up with the movements.