Brandwave

How popular isDucati in search?

In August 2026, there were an estimated 6.5K branded searches for Ducati in New Zealand which is down 15.1% over the last 11 months. Ducati holds 12.3% estimated Share of Search among New Zealand motorcycle brands and is ranked 4th of 10 competitors for search popularity.

Share of Search, August 2026
  1. Harley-Davidson28.1%
  2. Kawasaki14.6%
  3. CFMOTO13.4%
  4. Ducati12.3%
  5. KTM10.8%
  6. Royal Enfield10.6%
  7. Triumph4.3%
  8. Honda Motorcycles3.2%
  9. Suzuki Motorcycles1.9%
  10. Yamaha Motor0.65%
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Which motorcycle brands compete with Ducati?

Ducati against motorcycle brands in New Zealand, by month

Share of Search by month for Harley-Davidson, Kawasaki, CFMOTO, Ducati, KTM, Royal Enfield, Triumph, Honda Motorcycles. The figures are in the table below the chart.

View monthly share of search table
MonthHarley-DavidsonKawasakiCFMOTODucatiKTMRoyal EnfieldTriumphHonda MotorcyclesSuzuki MotorcyclesYamaha Motor
Oct 202524%15.5%10.8%13.9%12.4%11.8%4.5%4.2%1.9%0.89%
Nov 202525.3%15.4%11.3%12.4%13.5%11.1%4.1%3.8%2.2%0.85%
Dec 202528.8%13.1%9.4%14.3%12.1%11.3%4.2%3.8%2.2%0.76%
Jan 202625.8%13.6%11.8%13.1%11.9%12.2%4.6%3.9%2.4%0.65%
Feb 202625.3%13.7%11.2%12.4%14.1%11.8%4.4%4%2.3%0.85%
Mar 202624.1%14.3%12.4%12.8%13.6%11.4%4%4.3%2.5%0.64%
Apr 202622.7%14.5%13.5%12.2%12.2%13.3%4.3%4.4%2.3%0.56%
May 202625.5%14.9%11.8%11.6%12.8%12.1%4.5%3.8%2.1%0.76%
Jun 202625.8%15.8%14.7%11.3%11.8%9.4%4.7%3.8%1.8%0.93%
Jul 202629.3%13.7%13.9%11.4%10.5%10.8%4.8%3.3%1.6%0.63%
Aug 202628.1%14.6%13.4%12.3%10.8%10.6%4.3%3.2%1.9%0.65%
Sep 2026——————————

  1. 1.Harley-Davidson

    28.1%

    held 1st · 14.7K estimated branded searches · +1.4% vs prior month · -1.2 points

  2. 2.Kawasaki

    14.6%

    moved from 3rd to 2nd · 7.6K estimated branded searches · +12.5% vs prior month · +0.9 points

  3. 3.CFMOTO

    13.4%

    moved from 2nd to 3rd · 7K estimated branded searches · +2.3% vs prior month · -0.5 points

  4. 4.Ducati

    12.3%

    held 4th · 6.5K estimated branded searches · +14.4% vs prior month · +0.9 points

  5. 5.KTM

    10.8%

    moved from 6th to 5th · 5.7K estimated branded searches · +8.8% vs prior month · +0.3 points

  6. 6.Royal Enfield

    10.6%

    moved from 5th to 6th · 5.5K estimated branded searches · +4.1% vs prior month · -0.2 points

  7. 7.Triumph

    4.3%

    held 7th · 2.3K estimated branded searches · -4.2% vs prior month · -0.5 points

  8. 8.Honda Motorcycles

    3.2%

    held 8th · 1.7K estimated branded searches · +4.3% vs prior month · 0 points

  9. 9.Suzuki Motorcycles

    1.9%

    held 9th · 990 estimated branded searches · +23.8% vs prior month · +0.3 points

  10. 10.Yamaha Motor

    0.65%

    held 10th · 340 estimated branded searches · +9.7% vs prior month · 0 points

Compare search popularity between Ducati and its closest rivals

How has branded search demand for Ducati changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ducati in New Zealand fell from 7.6K to 6.5K.
  • Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands in New Zealand decreased from 13.9% to 12.3%.
  • Across the 11 months ending August 2026, Ducati’s estimated Share of Search among motorcycle brands in New Zealand peaked at 14.3% in December 2025 and was lowest at 11.3% in June 2026.
  • Across the 11 months ending August 2026, Ducati fell from 3rd to 4th among motorcycle brands in New Zealand.

How did search popularity change for New Zealand motorcycle brands in August 2026?

  1. In August 2026, Kawasaki overtook CFMOTO to rank 2nd among motorcycle brands in New Zealand, at 14.6%.

  2. In August 2026, Ducati gained estimated Share of Search among motorcycle brands in New Zealand, from 11.4% to 12.3%.

  3. In August 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands in New Zealand, from 29.3% to 28.1%.

  4. Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026.

  5. In August 2026, KTM rose from 6th to 5th among motorcycle brands in New Zealand.

  6. In August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand.

How is Ducati measured?

Brandwave collects information about searches that people make online using Ducati’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • ducati
  • ducati 916
  • ducati 996
  • ducati bike
  • ducati com
  • ducati diavel
  • ducati fighter
  • ducati monster
  • ducati monster 659
  • ducati motorcycle
  • ducati multi
  • ducati near me
  • ducati nz
  • ducati online
  • ducati panigale
  • ducati panigale v2
  • ducati panigale v4
  • ducati panigale v4r
  • ducati scooter
  • ducati scrambler
  • ducati streetfighter v4
  • ducati v2
  • ducati v4

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How the Brand Demand Index is measured

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