Brandwave

Ducati vs Honda Motorcycles:Which is more popular by branded search in New Zealand?

In August 2026, Ducati had more branded searches than Honda Motorcycles among motorcycle brands in New Zealand. Ducati was estimated to have 6.5K branded searches compared to Honda Motorcycles’ 1.7K, and held a 12.3% Share of Search versus Honda Motorcycles’ 3.2%.

Share of Search among motorcycle brands in New Zealand in August 2026Which is more popular in search, Ducati or Honda Motorcycles?
Ducati12.3%6.5K searches
vs
Honda Motorcycles3.2%1.7K searches
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Which is more popular in search, Ducati or Honda Motorcycles?

Compare the motorcycle brands New Zealand riders choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Ducati and Honda Motorcycles among motorcycle brands in New Zealand, by month

Share of Search by month for Ducati, Honda Motorcycles. The figures are in the table below the chart.

View monthly share of search table
MonthHarley-DavidsonKawasakiCFMOTODucatiKTMRoyal EnfieldTriumphHonda MotorcyclesSuzuki MotorcyclesYamaha Motor
Oct 202524%15.5%10.8%13.9%12.4%11.8%4.5%4.2%1.9%0.89%
Nov 202525.3%15.4%11.3%12.4%13.5%11.1%4.1%3.8%2.2%0.85%
Dec 202528.8%13.1%9.4%14.3%12.1%11.3%4.2%3.8%2.2%0.76%
Jan 202625.8%13.6%11.8%13.1%11.9%12.2%4.6%3.9%2.4%0.65%
Feb 202625.3%13.7%11.2%12.4%14.1%11.8%4.4%4%2.3%0.85%
Mar 202624.1%14.3%12.4%12.8%13.6%11.4%4%4.3%2.5%0.64%
Apr 202622.7%14.5%13.5%12.2%12.2%13.3%4.3%4.4%2.3%0.56%
May 202625.5%14.9%11.8%11.6%12.8%12.1%4.5%3.8%2.1%0.76%
Jun 202625.8%15.8%14.7%11.3%11.8%9.4%4.7%3.8%1.8%0.93%
Jul 202629.3%13.7%13.9%11.4%10.5%10.8%4.8%3.3%1.6%0.63%
Aug 202628.1%14.6%13.4%12.3%10.8%10.6%4.3%3.2%1.9%0.65%
Sep 2026——————————

How has the Ducati and Honda Motorcycles comparison changed over the last 12 months?

How did search popularity change for New Zealand motorcycle brands in August 2026?

  1. In August 2026, Ducati gained estimated Share of Search among motorcycle brands in New Zealand, from 11.4% to 12.3%.

  2. Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Ducati’s and Honda Motorcycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ducati

23 branded search terms

  • ducati
  • ducati 916
  • ducati 996
  • ducati bike
  • ducati com
  • ducati diavel
  • ducati fighter
  • ducati monster
  • ducati monster 659
  • ducati motorcycle
  • ducati multi
  • ducati near me
  • ducati nz
  • ducati online
  • ducati panigale
  • ducati panigale v2
  • ducati panigale v4
  • ducati panigale v4r
  • ducati scooter
  • ducati scrambler
  • ducati streetfighter v4
  • ducati v2
  • ducati v4

Honda Motorcycles

5 branded search terms

  • honda motorbike
  • honda motorcycles
  • honda motorcycles for sale
  • honda motorcycles near me
  • honda motorcycles scooter

How the Brand Demand Index is measured

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