Brandwave

How popular isCFMOTO in search?

In August 2026, there were an estimated 7K branded searches for CFMOTO in New Zealand which is up 18.5% over the last 11 months. CFMOTO holds 40.4% estimated Share of Search among New Zealand ATV and side-by-side brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. CFMOTO40.4%
  2. Polaris27.6%
  3. Can-Am26.2%
  4. Honda ATV3.6%
  5. Suzuki ATV2.4%
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Which ATV and side-by-side brands compete with CFMOTO?

CFMOTO against ATV and side-by-side brands in New Zealand, by month

Share of Search by month for CFMOTO, Polaris, Can-Am, Honda ATV, Suzuki ATV. The figures are in the table below the chart.

View monthly share of search table
MonthCFMOTOPolarisCan-AmHonda ATVSuzuki ATV
Oct 202535.7%27.8%28.5%4.4%3.6%
Nov 202537.2%27.8%27.6%3.9%3.4%
Dec 202532.9%30%29.9%4%3.2%
Jan 202635.4%26.9%30.1%4.2%3.4%
Feb 202637.3%26.5%27.5%5%3.7%
Mar 202640.5%26.5%26%4.1%2.9%
Apr 202639.9%27.3%26.1%4.3%2.4%
May 202639%24.9%28.5%4.5%3%
Jun 202639.7%28.5%26.2%2.8%2.9%
Jul 202641.1%25.6%26.7%3.4%3.1%
Aug 202640.4%27.6%26.2%3.6%2.4%
Sep 2026—————

  1. 1.CFMOTO

    40.4%

    held 1st · 7K estimated branded searches · +2.3% vs prior month · -0.8 points

  2. 2.Polaris

    27.6%

    moved from 3rd to 2nd · 4.8K estimated branded searches · +12.1% vs prior month · +1.9 points

  3. 3.Can-Am

    26.2%

    moved from 2nd to 3rd · 4.6K estimated branded searches · +2.2% vs prior month · -0.5 points

  4. 4.Honda ATV

    3.6%

    held 4th · 620 estimated branded searches · +8.8% vs prior month · +0.1 points

  5. 5.Suzuki ATV

    2.4%

    held 5th · 410 estimated branded searches · -21.2% vs prior month · -0.8 points

Compare search popularity between CFMOTO and its closest rivals

How has branded search demand for CFMOTO changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for CFMOTO in New Zealand rose from 5.9K to 7K.
  • Across the 11 months ending August 2026, CFMOTO’s estimated Share of Search among ATV and side-by-side brands in New Zealand increased from 35.7% to 40.4%.
  • Across the 11 months ending August 2026, CFMOTO’s estimated Share of Search among ATV and side-by-side brands in New Zealand peaked at 41.1% in July 2026 and was lowest at 32.9% in December 2025.

How did search popularity change for New Zealand ATV and side-by-side brands in August 2026?

  1. In August 2026, Polaris overtook Can-Am to rank 2nd among ATV and side-by-side brands in New Zealand, at 27.6%.

  2. In August 2026, CFMOTO lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 41.1% to 40.4%.

  3. In August 2026, Suzuki ATV lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 3.1% to 2.4%.

  4. In August 2026, Can-Am lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 26.7% to 26.2%.

  5. Estimated monthly branded searches for Honda ATV in New Zealand fell 15.1% over 11 measured months, from 730 to 620 in August 2026.

Which motorcycle brands compete with CFMOTO?

CFMOTO against motorcycle brands in New Zealand, by month

Share of Search by month for Harley-Davidson, Kawasaki, CFMOTO, Ducati, KTM, Royal Enfield, Triumph, Honda Motorcycles. The figures are in the table below the chart.

View monthly share of search table
MonthHarley-DavidsonKawasakiCFMOTODucatiKTMRoyal EnfieldTriumphHonda MotorcyclesSuzuki MotorcyclesYamaha Motor
Oct 202524%15.5%10.8%13.9%12.4%11.8%4.5%4.2%1.9%0.89%
Nov 202525.3%15.4%11.3%12.4%13.5%11.1%4.1%3.8%2.2%0.85%
Dec 202528.8%13.1%9.4%14.3%12.1%11.3%4.2%3.8%2.2%0.76%
Jan 202625.8%13.6%11.8%13.1%11.9%12.2%4.6%3.9%2.4%0.65%
Feb 202625.3%13.7%11.2%12.4%14.1%11.8%4.4%4%2.3%0.85%
Mar 202624.1%14.3%12.4%12.8%13.6%11.4%4%4.3%2.5%0.64%
Apr 202622.7%14.5%13.5%12.2%12.2%13.3%4.3%4.4%2.3%0.56%
May 202625.5%14.9%11.8%11.6%12.8%12.1%4.5%3.8%2.1%0.76%
Jun 202625.8%15.8%14.7%11.3%11.8%9.4%4.7%3.8%1.8%0.93%
Jul 202629.3%13.7%13.9%11.4%10.5%10.8%4.8%3.3%1.6%0.63%
Aug 202628.1%14.6%13.4%12.3%10.8%10.6%4.3%3.2%1.9%0.65%
Sep 2026——————————

  1. 1.Harley-Davidson

    28.1%

    held 1st · 14.7K estimated branded searches · +1.4% vs prior month · -1.2 points

  2. 2.Kawasaki

    14.6%

    moved from 3rd to 2nd · 7.6K estimated branded searches · +12.5% vs prior month · +0.9 points

  3. 3.CFMOTO

    13.4%

    moved from 2nd to 3rd · 7K estimated branded searches · +2.3% vs prior month · -0.5 points

  4. 4.Ducati

    12.3%

    held 4th · 6.5K estimated branded searches · +14.4% vs prior month · +0.9 points

  5. 5.KTM

    10.8%

    moved from 6th to 5th · 5.7K estimated branded searches · +8.8% vs prior month · +0.3 points

  6. 6.Royal Enfield

    10.6%

    moved from 5th to 6th · 5.5K estimated branded searches · +4.1% vs prior month · -0.2 points

  7. 7.Triumph

    4.3%

    held 7th · 2.3K estimated branded searches · -4.2% vs prior month · -0.5 points

  8. 8.Honda Motorcycles

    3.2%

    held 8th · 1.7K estimated branded searches · +4.3% vs prior month · 0 points

  9. 9.Suzuki Motorcycles

    1.9%

    held 9th · 990 estimated branded searches · +23.8% vs prior month · +0.3 points

  10. 10.Yamaha Motor

    0.65%

    held 10th · 340 estimated branded searches · +9.7% vs prior month · 0 points

Compare search popularity between CFMOTO and its closest rivals

How has branded search demand for CFMOTO changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, CFMOTO’s estimated Share of Search among motorcycle brands in New Zealand increased from 10.8% to 13.4%.
  • Across the 11 months ending August 2026, CFMOTO’s estimated Share of Search among motorcycle brands in New Zealand peaked at 14.7% in June 2026 and was lowest at 9.4% in December 2025.
  • Across the 11 months ending August 2026, CFMOTO rose from 6th to 3rd among motorcycle brands in New Zealand.

How did search popularity change for New Zealand motorcycle brands in August 2026?

  1. In August 2026, Kawasaki overtook CFMOTO to rank 2nd among motorcycle brands in New Zealand, at 14.6%.

  2. In August 2026, Ducati gained estimated Share of Search among motorcycle brands in New Zealand, from 11.4% to 12.3%.

  3. In August 2026, Harley-Davidson lost estimated Share of Search among motorcycle brands in New Zealand, from 29.3% to 28.1%.

  4. Honda Motorcycles’ estimated Share of Search among motorcycle brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.2% in August 2026.

  5. In August 2026, KTM rose from 6th to 5th among motorcycle brands in New Zealand.

  6. In August 2026, Royal Enfield fell from 5th to 6th among motorcycle brands in New Zealand.

How is CFMOTO measured?

Brandwave collects information about searches that people make online using CFMOTO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

31 branded search terms

  • cf moto
  • cf moto 1000
  • cf moto 300
  • cf moto 450
  • cf moto 650
  • cf moto australia
  • cf moto moto
  • cf moto quad
  • cf moto side by side
  • cfmoto
  • cfmoto 300nk
  • cfmoto 300sr
  • cfmoto 450sr
  • cfmoto 450ss
  • cfmoto 650mt
  • cfmoto 650nk
  • cfmoto 800mt
  • cfmoto atv
  • cfmoto bike
  • cfmoto dealer near me
  • cfmoto dealers
  • cfmoto near me
  • cfmoto new zealand
  • cfmoto nz
  • cfmoto online
  • cfmoto quad bike
  • cfmoto scooter
  • cfmoto uforce
  • cfmoto uforce 1000
  • cfmoto uforce 600
  • cfmoto utv

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How the Brand Demand Index is measured

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