CFMOTO vs Polaris:Which is more popular by branded search in New Zealand?
In August 2026, CFMOTO had more branded searches than Polaris among ATV and side-by-side brands in New Zealand. CFMOTO was estimated to have 7K branded searches compared to Polaris’ 4.8K, and held a 40.4% Share of Search versus Polaris’ 27.6%.
Follow CFMOTO vs Polaris and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, CFMOTO or Polaris?
Compare the quad bike, ATV and side-by-side brands New Zealand farmers ride. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CFMOTO, Polaris. The figures are in the table below the chart.
View monthly share of search table
| Month | CFMOTO | Polaris | Can-Am | Honda ATV | Suzuki ATV |
|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 27.8% | 28.5% | 4.4% | 3.6% |
| Nov 2025 | 37.2% | 27.8% | 27.6% | 3.9% | 3.4% |
| Dec 2025 | 32.9% | 30% | 29.9% | 4% | 3.2% |
| Jan 2026 | 35.4% | 26.9% | 30.1% | 4.2% | 3.4% |
| Feb 2026 | 37.3% | 26.5% | 27.5% | 5% | 3.7% |
| Mar 2026 | 40.5% | 26.5% | 26% | 4.1% | 2.9% |
| Apr 2026 | 39.9% | 27.3% | 26.1% | 4.3% | 2.4% |
| May 2026 | 39% | 24.9% | 28.5% | 4.5% | 3% |
| Jun 2026 | 39.7% | 28.5% | 26.2% | 2.8% | 2.9% |
| Jul 2026 | 41.1% | 25.6% | 26.7% | 3.4% | 3.1% |
| Aug 2026 | 40.4% | 27.6% | 26.2% | 3.6% | 2.4% |
| Sep 2026 | — | — | — | — | — |
How has the CFMOTO and Polaris comparison changed over the last 12 months?
3 findings
- CFMOTO was ahead of Polaris in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CFMOTO’s estimated Share of Search among ATV and side-by-side brands in New Zealand moved from 35.7% to 40.4%, and its estimated monthly branded searches moved from 5.9K to 7K.
- Across the 11 months ending August 2026, Polaris’ estimated Share of Search among ATV and side-by-side brands in New Zealand moved from 27.8% to 27.6%, and its estimated monthly branded searches moved from 4.6K to 4.8K.
How did search popularity change for New Zealand ATV and side-by-side brands in August 2026?
2 changes
In August 2026, Polaris overtook Can-Am to rank 2nd among ATV and side-by-side brands in New Zealand, at 27.6%.
In August 2026, CFMOTO lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 41.1% to 40.4%.
How each brand is measured
Brandwave collects information about searches that people make online using CFMOTO’s and Polaris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CFMOTO
31 branded search terms
- cf moto
- cf moto 1000
- cf moto 300
- cf moto 450
- cf moto 650
- cf moto australia
- cf moto moto
- cf moto quad
- cf moto side by side
- cfmoto
- cfmoto 300nk
- cfmoto 300sr
- cfmoto 450sr
- cfmoto 450ss
- cfmoto 650mt
- cfmoto 650nk
- cfmoto 800mt
- cfmoto atv
- cfmoto bike
- cfmoto dealer near me
- cfmoto dealers
- cfmoto near me
- cfmoto new zealand
- cfmoto nz
- cfmoto online
- cfmoto quad bike
- cfmoto scooter
- cfmoto uforce
- cfmoto uforce 1000
- cfmoto uforce 600
- cfmoto utv
Polaris
24 branded search terms
- polaris
- polaris 570
- polaris atv
- polaris buggies
- polaris com
- polaris near me
- polaris nz
- polaris online
- polaris quad bike
- polaris quads
- polaris ranger 1000
- polaris ranger 500
- polaris ranger 570
- polaris ranger utv
- polaris ranger xp1000
- polaris rangers
- polaris rzr
- polaris side by side
- polaris slingshot
- polaris snowmobiles
- polaris sportsman 500
- polaris sportsman 570
- polaris utv
- polaris xp1000
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.