Brandwave

How popular isYamaha?

In September 2026, people searched for Yamaha by name about 990 times in New Zealand, a 13.9% decrease from the previous year. These searches made up 1.4% of all New Zealand ATV and side-by-side brand searches, placing Yamaha sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about ATV and side-by-side brands, Yamaha appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Yamaha is the sixth most searched of 7 competitors and the most recommended in AI answers.

  1. KawasakiShare of searches 36.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. Can-AmShare of searches 28.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. PolarisShare of searches 25.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. Honda ATVShare of searches 4.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. YamahaShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+2 more

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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yamaha is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Polaris2nd
  3. Can-Am3rd
  4. Honda ATV4th
  5. CFMOTO5th
  6. Kawasaki6th
  7. Suzuki ATV–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CFMOTO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Can-Am4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Polaris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda ATV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yamaha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kawasaki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ATV and side-by-side brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which ATV and side-by-side brands compete with Yamaha?

Yamaha against ATV and side-by-side brands in New Zealand, by month

Share of searches by month for Kawasaki, Can-Am, Polaris, Honda ATV, Yamaha. The figures are in the table below the chart.

View monthly share of searches table
MonthKawasakiCan-AmPolarisHonda ATVSuzuki ATVYamahaCFMOTO
Oct 202539.2%26%26.1%3.9%2.6%1.4%0.98%
Nov 202539%25.2%27.4%3.6%2.7%1.5%0.7%
Dec 202535.6%27%29.5%3.6%2.4%1.4%0.42%
Jan 202633.9%28.9%27.9%4.1%2.8%1.6%0.79%
Feb 202635.3%26.3%26.3%5.5%3%1.5%2%
Mar 202638.2%24.5%27.9%4.1%2.5%1.2%1.6%
Apr 202637.6%25.4%28.3%4.6%2%1.2%0.83%
May 202639.6%26.1%24.9%4.5%2.3%1.6%1%
Jun 202636.3%24.6%31.5%2.8%2.5%1%1.4%
Jul 202635%25.4%30.8%3.7%2.6%1.1%1.3%
Aug 202638.5%25.8%28.1%3.7%1.8%1%1.1%
Sep 202636.9%28.8%25.9%4.5%1.8%1.4%0.62%

  1. 1.Kawasaki

    36.9%

    Held 1st. 4.2K estimated branded searches, -13.3% vs prior month. Share -1.6 points.

  2. 2.Can-Am

    28.8%

    Moved from 3rd to 2nd. 3.3K estimated branded searches, +1.2% vs prior month. Share +3.1 points.

  3. 3.Polaris

    25.9%

    Moved from 2nd to 3rd. 3K estimated branded searches, -16.4% vs prior month. Share -2.2 points.

  4. 4.Honda ATV

    4.5%

    Held 4th. 510 estimated branded searches, +8.5% vs prior month. Share +0.7 points.

  5. 5.Suzuki ATV

    1.8%

    Held 5th. 210 estimated branded searches, -4.5% vs prior month. Share +0.1 points.

  6. 6.Yamaha

    1.4%

    Moved from 7th to 6th. 160 estimated branded searches, +23.1% vs prior month. Share +0.4 points.

  7. 7.CFMOTO

    0.62%

    Moved from 6th to 7th. 70 estimated branded searches, -50% vs prior month. Share -0.5 points.

Compare popularity between Yamaha and its closest rivals

Every comparison with Yamaha

37 comparisons

How has branded search demand for Yamaha changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha in New Zealand fell from 1.1K to 990.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among ATV and side-by-side brands in New Zealand held steady at 1.4%.

How did search popularity change for New Zealand ATV and side-by-side brands in September 2026?

6 changes

  1. In September 2026, Can-Am overtook Polaris to rank 2nd among ATV and side-by-side brands in New Zealand, with 28.8% of the searches.

  2. In September 2026, Honda ATV gained share of searches among ATV and side-by-side brands in New Zealand, from 3.7% to 4.5%.

  3. In September 2026, Polaris lost share of searches among ATV and side-by-side brands in New Zealand, from 28.1% to 25.9%.

  4. In September 2026, Kawasaki lost share of searches among ATV and side-by-side brands in New Zealand, from 38.5% to 36.9%.

  5. CFMOTO’s share of searches among ATV and side-by-side brands in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.62% in September 2026.

  6. In September 2026, Yamaha rose from 7th to 6th among ATV and side-by-side brands in New Zealand.

How are Yamaha’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yamaha amp
  • yamaha atv
  • yamaha av receiver
  • yamaha dirt bike
  • yamaha drum kit
  • yamaha drums
  • yamaha quad bike
  • yamaha receiver
  • yamaha soundbar
  • yamaha thr

Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Yamaha compete?

Yamaha is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home cinema brands8th of 80.19%Show ranking
Soundbar brands7th of 70.09%Show ranking
Dirt bikes brands4th of 40.55%Show ranking
Surround sound system brands6th of 80.86%Show ranking
ATV and side-by-side brands6th of 71.4%Shown above
Guitar amp brands4th of 76.2%Show ranking
Synthesizer brands5th of 79.1%Show ranking
AV receiver brands4th of 514.9%Show ranking
Drum kit brands4th of 611.7%Show ranking
Studio monitor brands1st of 544.1%Show ranking
PA system brands1st of 553.1%Show ranking
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