Brandwave

How popular isYamaha?

In September 2026, people searched for Yamaha by name about 990 times in New Zealand, a 13.9% decrease from the previous year. These searches made up 14.9% of all New Zealand AV receiver brand searches, placing Yamaha fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about AV receiver brands, Yamaha appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Yamaha is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. MarantzShare of searches 30.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. OnkyoShare of searches 27.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  3. DenonShare of searches 22.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. YamahaShare of searches 14.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. SonyShare of searches 4.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
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Top AV receiver brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Yamaha appeared in all four answers. Yamaha is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Denon1st
  2. Yamaha2nd
  3. Marantz3rd
  4. Onkyo4th
  5. Sony5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Denon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Yamaha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Marantz3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Onkyo3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sony2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about AV receiver brands

4 answers

  • Asked ChatGPT

    “Which AV receiver brand should I buy in New Zealand?”

    1. 1Denon
    2. 2Yamaha
    3. 3Onkyo
    4. 4Marantz

  • Asked ChatGPT

    “What are the best AV receiver brands in New Zealand?”

    1. 1Denon
    2. 2Yamaha
    3. 3Marantz
    4. 4Onkyo
    5. 5Sony

  • Asked ChatGPT

    “What's the best AV receiver brand in New Zealand for a home theatre?”

    1. 1Denon
    2. 2Yamaha
    3. 3Marantz
    4. 4Onkyo
    5. 5Sony

  • Searched Google, AI Overview

    “best av receiver”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “home theatre receiver nz”

    1. 1Denon
    2. 2Yamaha

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which AV receiver brands compete with Yamaha?

Yamaha against AV receiver brands in New Zealand, by month

Share of searches by month for Marantz, Onkyo, Denon, Yamaha, Sony. The figures are in the table below the chart.

View monthly share of searches table
MonthMarantzOnkyoDenonYamahaSony
Oct 202526.3%30.3%21.2%14.1%8.1%
Nov 202523.8%29.7%25.7%11.9%8.9%
Dec 202522.5%33.3%23.4%12.6%8.1%
Jan 202625.4%34.7%22%11.9%5.9%
Feb 202628.6%31.2%22.1%13%5.2%
Mar 202617%31.8%29.5%14.8%6.8%
Apr 202622.6%28%28%12.9%8.6%
May 202620.6%26.8%26.8%18.6%7.2%
Jun 202627.8%26.7%23.3%15.6%6.7%
Jul 202632.4%24.1%24.1%13%6.5%
Aug 202636.6%23.8%20.8%13.9%5%
Sep 202630.9%27.7%22.3%14.9%4.3%

  1. 1.Marantz

    30.9%

    Held 1st. 290 estimated branded searches, -21.6% vs prior month. Share -5.8 points.

  2. 2.Onkyo

    27.7%

    Held 2nd. 260 estimated branded searches, +8.3% vs prior month. Share +3.9 points.

  3. 3.Denon

    22.3%

    Held 3rd. 210 estimated branded searches, 0% vs prior month. Share +1.5 points.

  4. 4.Yamaha

    14.9%

    Held 4th. 140 estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Sony

    4.3%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share -0.7 points.

Compare popularity between Yamaha and its closest rivals

Every comparison with Yamaha

37 comparisons

How has branded search demand for Yamaha changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha in New Zealand fell from 1.1K to 990.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among AV receiver brands in New Zealand increased from 14.1% to 14.9%.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among AV receiver brands in New Zealand peaked at 18.6% in May 2026 and was lowest at 11.9% in January 2026.

How did search popularity change for New Zealand AV receiver brands in September 2026?

5 changes

  1. In September 2026, Onkyo gained share of searches among AV receiver brands in New Zealand, from 23.8% to 27.7%.

  2. In September 2026, Denon gained share of searches among AV receiver brands in New Zealand, from 20.8% to 22.3%.

  3. In September 2026, Yamaha gained share of searches among AV receiver brands in New Zealand, from 13.9% to 14.9%.

  4. In September 2026, Marantz lost share of searches among AV receiver brands in New Zealand, from 36.6% to 30.9%.

  5. In September 2026, Sony lost share of searches among AV receiver brands in New Zealand, from 5% to 4.3%.

How are Yamaha’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yamaha amp
  • yamaha atv
  • yamaha av receiver
  • yamaha dirt bike
  • yamaha drum kit
  • yamaha drums
  • yamaha quad bike
  • yamaha receiver
  • yamaha soundbar
  • yamaha thr

Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Yamaha compete?

Yamaha is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home cinema brands8th of 80.19%Show ranking
Soundbar brands7th of 70.09%Show ranking
Dirt bikes brands4th of 40.55%Show ranking
Surround sound system brands6th of 80.86%Show ranking
ATV and side-by-side brands6th of 71.4%Show ranking
Guitar amp brands4th of 76.2%Show ranking
Synthesizer brands5th of 79.1%Show ranking
AV receiver brands4th of 514.9%Shown above
Drum kit brands4th of 611.7%Show ranking
Studio monitor brands1st of 544.1%Show ranking
PA system brands1st of 553.1%Show ranking
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