How popular isYamaha?
In September 2026, people searched for Yamaha by name about 990 times in New Zealand, a 13.9% decrease from the previous year. These searches made up 53.1% of all New Zealand PA system brand searches, placing Yamaha first out of five brands. When we asked both ChatGPT and Google AI Overviews about PA system brands, Yamaha appeared in all answers and was the most recommended of the five.
Yamaha is the most searched of 5 competitors and the most recommended in AI answers.
YamahaShare of searches 53.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
QSCShare of searches 20.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
RCFShare of searches 16.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th- JBL ProfessionalShare of searches 8.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Electro-VoiceShare of searches 2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Follow Yamaha and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top PA system brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yamaha appeared in all five answers. Yamaha is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Yamaha1st
- JBL Professional2nd
- QSC3rd
- RCF4th
- Electro-Voice5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- RCF3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JBL Professional3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- QSC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electro-Voice2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about PA system brands
5 answers
Asked ChatGPT
“Which PA system brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best PA system brands in New Zealand?”
Asked ChatGPT
“What's the best PA system brand in New Zealand for a live band?”
Searched Google, AI Overview
“best pa speakers”
Searched Google, AI Overview
“live sound system”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which PA system brands compete with Yamaha?
Share of searches by month for Yamaha, QSC, RCF, JBL Professional, Electro-Voice. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yamaha | QSC | RCF | JBL Professional | Electro-Voice |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 21.7% | 17.4% | 8.7% | 6.5% |
| Nov 2025 | 43.8% | 25% | 16.7% | 10.4% | 4.2% |
| Dec 2025 | 53.1% | 16.3% | 16.3% | 8.2% | 6.1% |
| Jan 2026 | 36.2% | 25.5% | 21.3% | 10.6% | 6.4% |
| Feb 2026 | 48.8% | 23.3% | 14% | 9.3% | 4.7% |
| Mar 2026 | 46.7% | 22.2% | 17.8% | 6.7% | 6.7% |
| Apr 2026 | 42.9% | 20.4% | 20.4% | 6.1% | 10.2% |
| May 2026 | 42.9% | 24.5% | 16.3% | 10.2% | 6.1% |
| Jun 2026 | 43.6% | 25.6% | 15.4% | 7.7% | 7.7% |
| Jul 2026 | 46.7% | 22.2% | 17.8% | 8.9% | 4.4% |
| Aug 2026 | 46.7% | 22.2% | 17.8% | 6.7% | 6.7% |
| Sep 2026 | 53.1% | 20.4% | 16.3% | 8.2% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.1% | 260 | +23.8% | +6.4 points | |
| 2, held 2nd | 20.4% | 100 | 0% | -1.8 points | |
| 3, held 3rd | 16.3% | 80 | 0% | -1.5 points | |
| 4, moved from 5th to 4th | 8.2% | 40 | +33.3% | +1.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2% | 10 | -66.7% | -4.6 pointsmoved from 4th to 5th |
1.
Yamaha53.1%
Held 1st. 260 estimated branded searches, +23.8% vs prior month. Share +6.4 points.
2.
QSC20.4%
Held 2nd. 100 estimated branded searches, 0% vs prior month. Share -1.8 points.
3.
RCF16.3%
Held 3rd. 80 estimated branded searches, 0% vs prior month. Share -1.5 points.
8.2%
Moved from 5th to 4th. 40 estimated branded searches, +33.3% vs prior month. Share +1.5 points.
2%
Moved from 4th to 5th. 10 estimated branded searches, -66.7% vs prior month. Share -4.6 points.
Compare popularity between Yamaha and its closest rivals
Every comparison with Yamaha
37 comparisons
- Boss vs Yamaha
- Fender vs Yamaha
- Marshall vs Yamaha
- Korg vs Yamaha
- Moog vs Yamaha
- Novation vs Yamaha
- Sequential vs Yamaha
- Honda vs Yamaha
- Kawasaki vs Yamaha
- KTM vs Yamaha
- Blackstar vs Yamaha
- Arturia vs Yamaha
- Orange vs Yamaha
- Vox vs Yamaha
- Can-Am vs Yamaha
- Honda ATV vs Yamaha
- Polaris vs Yamaha
- Suzuki ATV vs Yamaha
- KRK vs Yamaha
- Bose vs Yamaha
- Denon vs Yamaha
- JBL vs Yamaha
- LG vs Yamaha
- Marantz vs Yamaha
- Onkyo vs Yamaha
- Samsung vs Yamaha
- Sonos vs Yamaha
- Sony vs Yamaha
- QSC vs Yamaha
- Alesis vs Yamaha
- Pearl vs Yamaha
- Tama vs Yamaha
- Adam Audio vs Yamaha
- RCF vs Yamaha
- Ludwig vs Yamaha
- CFMOTO vs Yamaha
- Genelec vs Yamaha
How has branded search demand for Yamaha changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha in New Zealand fell from 1.1K to 990.
- Across the 12 months ending September 2026, Yamaha’s share of searches among PA system brands in New Zealand increased from 45.7% to 53.1%.
- Across the 12 months ending September 2026, Yamaha’s share of searches among PA system brands in New Zealand peaked at 53.1% in December 2025 and was lowest at 36.2% in January 2026.
How did search popularity change for New Zealand PA system brands in September 2026?
5 changes
In September 2026, JBL Professional overtook Electro-Voice to rank 4th among PA system brands in New Zealand, with 8.2% of the searches.
In September 2026, Yamaha gained share of searches among PA system brands in New Zealand, from 46.7% to 53.1%.
In September 2026, Electro-Voice lost share of searches among PA system brands in New Zealand, from 6.7% to 2%.
In September 2026, QSC lost share of searches among PA system brands in New Zealand, from 22.2% to 20.4%.
In September 2026, RCF lost share of searches among PA system brands in New Zealand, from 17.8% to 16.3%.
How are Yamaha’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- yamaha amp
- yamaha atv
- yamaha av receiver
- yamaha dirt bike
- yamaha drum kit
- yamaha drums
- yamaha quad bike
- yamaha receiver
- yamaha soundbar
- yamaha thr
Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Yamaha compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Home cinema brands | 8th of 8 | 0.19% | Show ranking |
| Soundbar brands | 7th of 7 | 0.09% | Show ranking |
| Dirt bikes brands | 4th of 4 | 0.55% | Show ranking |
| Surround sound system brands | 6th of 8 | 0.86% | Show ranking |
| ATV and side-by-side brands | 6th of 7 | 1.4% | Show ranking |
| Guitar amp brands | 4th of 7 | 6.2% | Show ranking |
| Synthesizer brands | 5th of 7 | 9.1% | Show ranking |
| AV receiver brands | 4th of 5 | 14.9% | Show ranking |
| Drum kit brands | 4th of 6 | 11.7% | Show ranking |
| Studio monitor brands | 1st of 5 | 44.1% | Show ranking |
| PA system brands | 1st of 5 | 53.1% | Shown above |
Is Yamaha your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.