Guitar amp brands in New Zealand:Which are most popular?
In September 2026, Fender was the most searched guitar amp brand in New Zealand, accounting for 67.2% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Orange showed up in every answer. Fender was recommended most often, coming first in one out of three responses that gave a list.
FenderShare of searches 67.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
BossShare of searches 6.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
MarshallShare of searches 6.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
YamahaShare of searches 6.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
BlackstarShare of searches 4.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
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Top guitar amp brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Orange appeared every time. Fender was recommended most often, coming first in one out of three answers that gave a list. Boss was second, and Marshall was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Orange4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Fender3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Boss3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Marshall3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Yamaha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Blackstar1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about guitar amp brands
4 answers
Asked ChatGPT
“Which guitar amp brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best guitar amp brands in New Zealand?”
Asked ChatGPT
“What's the best guitar amp brand in New Zealand for a guitar rig?”
Searched Google, AI Overview
“best guitar amp”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“guitar amplifier nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which guitar amp brands do people search for most?
This chart shows how often people search Google for each guitar amp brand by name. Each line represents a brand's share of searches for all seven guitar amp brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fender, Boss, Marshall, Yamaha, Blackstar, Orange, Vox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fender | Boss | Marshall | Yamaha | Blackstar | Orange | Vox |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.5% | 6.8% | 8.1% | 5.3% | 3.3% | 4.6% | 5.3% |
| Nov 2025 | 66.1% | 8.3% | 8.3% | 5.1% | 4.2% | 3.8% | 4.2% |
| Dec 2025 | 64.4% | 8.5% | 8% | 6.7% | 3.9% | 4.6% | 3.9% |
| Jan 2026 | 68.1% | 7.7% | 6.8% | 4.7% | 4.2% | 4.9% | 3.5% |
| Feb 2026 | 66.7% | 7.9% | 7.4% | 6.7% | 3.1% | 4.4% | 3.8% |
| Mar 2026 | 70% | 6.8% | 6.8% | 5.5% | 3.3% | 3.7% | 3.9% |
| Apr 2026 | 71.9% | 5.6% | 7% | 5.6% | 2.7% | 3.8% | 3.4% |
| May 2026 | 71.9% | 5.3% | 6.7% | 5.3% | 3.8% | 3.4% | 3.6% |
| Jun 2026 | 72.2% | 5.3% | 6.9% | 4.2% | 4.2% | 3.8% | 3.3% |
| Jul 2026 | 68.7% | 7.1% | 7.7% | 5.2% | 3.9% | 3.6% | 3.9% |
| Aug 2026 | 68.6% | 5.8% | 6.9% | 5.1% | 4% | 4.6% | 5.1% |
| Sep 2026 | 67.2% | 6.6% | 6.6% | 6.2% | 4.9% | 4.5% | 3.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.2% | 3.1K | +1.3% | -1.3 points | |
| 2, moved from 3rd to 2nd | 6.6% | 310 | +19.2% | +0.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 6.6% | 310 | 0% | -0.2 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 6.2% | 290 | +26.1% | +1.1 pointsmoved from 5th to 4th | |
| 5, moved from 7th to 5th | 4.9% | 230 | +27.8% | +0.9 pointsmoved from 7th to 5th | |
| 6, held 6th | 4.5% | 210 | 0% | -0.1 points | |
| 7, moved from 4th to 7th | 3.9% | 180 | -21.7% | -1.2 pointsmoved from 4th to 7th |
1.
Fender67.2%
Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share -1.3 points.
2.
Boss6.6%
Moved from 3rd to 2nd. 310 estimated branded searches, +19.2% vs prior month. Share +0.9 points.
3.
Marshall6.6%
Moved from 2nd to 3rd. 310 estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Yamaha6.2%
Moved from 5th to 4th. 290 estimated branded searches, +26.1% vs prior month. Share +1.1 points.
4.9%
Moved from 7th to 5th. 230 estimated branded searches, +27.8% vs prior month. Share +0.9 points.
6.
Orange4.5%
Held 6th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Vox3.9%
Moved from 4th to 7th. 180 estimated branded searches, -21.7% vs prior month. Share -1.2 points.
Which brand is most popular in search among guitar amp brands in New Zealand?
7 brands
In September 2026, Fender was the most searched among guitar amp brands in New Zealand, with an estimated 3.1K branded searches, 67.2% of all searches for the seven we track. Boss is in 2nd place, 60.6 percentage points behind at 6.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fender | 66.5% → 67.2% | 72.2%Jun 2026 | 64.4%Dec 2025 | 1st |
| Boss | 6.8% → 6.6% | 8.5%Dec 2025 | 5.3%May 2026 | 3rd → 2nd |
| Marshall | 8.1% → 6.6% | 8.3%Nov 2025 | 6.6%Sep 2026 | 2nd → 3rd |
| Yamaha | 5.3% → 6.2% | 6.7%Dec 2025 | 4.2%Jun 2026 | 5th → 4th |
| Blackstar | 3.3% → 4.9% | 4.9%Sep 2026 | 2.7%Apr 2026 | 7th → 5th |
| Orange | 4.6% → 4.5% | 4.9%Jan 2026 | 3.4%May 2026 | 6th |
| Vox | 5.3% → 3.9% | 5.3%Oct 2025 | 3.3%Jun 2026 | 4th → 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Fender’s share of searches among guitar amp brands in New Zealand increased from 66.5% to 67.2%.
- Across the 12 months ending September 2026, Marshall’s share of searches among guitar amp brands in New Zealand decreased from 8.1% to 6.6%.
- Across the 12 months ending September 2026, Yamaha’s share of searches among guitar amp brands in New Zealand increased from 5.3% to 6.2%.
- Across the 12 months ending September 2026, Blackstar’s share of searches among guitar amp brands in New Zealand increased from 3.3% to 4.9%.
- Across the 12 months ending September 2026, Vox’s share of searches among guitar amp brands in New Zealand decreased from 5.3% to 3.9%.
- Across the 12 months ending September 2026, Fender’s share of searches among guitar amp brands in New Zealand peaked at 72.2% in June 2026 and was lowest at 64.4% in December 2025.
- Across the 12 months ending September 2026, Boss’ share of searches among guitar amp brands in New Zealand peaked at 8.5% in December 2025 and was lowest at 5.3% in May 2026.
- Across the 12 months ending September 2026, Marshall’s share of searches among guitar amp brands in New Zealand peaked at 8.3% in November 2025 and was lowest at 6.6% in September 2026.
- Across the 12 months ending September 2026, Yamaha’s share of searches among guitar amp brands in New Zealand peaked at 6.7% in December 2025 and was lowest at 4.2% in June 2026.
- Across the 12 months ending September 2026, Blackstar’s share of searches among guitar amp brands in New Zealand peaked at 4.9% in September 2026 and was lowest at 2.7% in April 2026.
- Across the 12 months ending September 2026, Orange’s share of searches among guitar amp brands in New Zealand peaked at 4.9% in January 2026 and was lowest at 3.4% in May 2026.
- Across the 12 months ending September 2026, Vox’s share of searches among guitar amp brands in New Zealand peaked at 5.3% in October 2025 and was lowest at 3.3% in June 2026.
- Across the 12 months ending September 2026, Boss rose from 3rd to 2nd among guitar amp brands in New Zealand.
- Across the 12 months ending September 2026, Marshall fell from 2nd to 3rd among guitar amp brands in New Zealand.
- Across the 12 months ending September 2026, Yamaha rose from 5th to 4th among guitar amp brands in New Zealand.
- Across the 12 months ending September 2026, Blackstar rose from 7th to 5th among guitar amp brands in New Zealand.
- Across the 12 months ending September 2026, Vox fell from 4th to 7th among guitar amp brands in New Zealand.
- Across the 12 months ending September 2026, Orange held steady: its share of searches among guitar amp brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand guitar amp brands in September 2026?
6 changes
In September 2026, Yamaha overtook Vox to rank 4th among guitar amp brands in New Zealand, with 6.2% of the searches.
In September 2026, Blackstar overtook Vox and Orange to rank 5th among guitar amp brands in New Zealand, with 4.9% of the searches.
In September 2026, Boss overtook Marshall to rank 2nd among guitar amp brands in New Zealand, with 6.6% of the searches.
In September 2026, Fender lost share of searches among guitar amp brands in New Zealand, from 68.6% to 67.2%.
In September 2026, Vox lost share of searches among guitar amp brands in New Zealand, from 5.1% to 3.9%.
Estimated monthly branded searches for Marshall in New Zealand fell 16.2% over 12 measured months, from 370 to 310 in September 2026.
Compare popularity between leading brands
- Fender vs Boss: compare popularity
- Fender vs Marshall: compare popularity
- Fender vs Yamaha: compare popularity
- Fender vs Blackstar: compare popularity
- Boss vs Marshall: compare popularity
- Boss vs Yamaha: compare popularity
- Boss vs Blackstar: compare popularity
- Marshall vs Yamaha: compare popularity
- Marshall vs Blackstar: compare popularity
- Yamaha vs Blackstar: compare popularity
- Compare any of these brands
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