Brandwave

How popular isYamaha?

In September 2026, people searched for Yamaha by name about 990 times in New Zealand, a 13.9% decrease from the previous year. These searches made up 6.2% of all New Zealand guitar amp brand searches, placing Yamaha fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about guitar amp brands, Yamaha appeared in two of the four answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Yamaha is the fourth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. FenderShare of searches 67.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. BossShare of searches 6.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. MarshallShare of searches 6.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. YamahaShare of searches 6.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. BlackstarShare of searches 4.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th

+2 more

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Top guitar amp brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Yamaha was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Yamaha is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fender1st
  2. Boss2nd
  3. Marshall3rd
  4. Orange4th
  5. Yamaha5th
  6. Vox6th
  7. Blackstar7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Orange4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fender3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boss3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Marshall3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yamaha2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vox2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blackstar1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about guitar amp brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which guitar amp brands compete with Yamaha?

Yamaha against guitar amp brands in New Zealand, by month

Share of searches by month for Fender, Boss, Marshall, Yamaha, Blackstar, Orange, Vox. The figures are in the table below the chart.

View monthly share of searches table
MonthFenderBossMarshallYamahaBlackstarOrangeVox
Oct 202566.5%6.8%8.1%5.3%3.3%4.6%5.3%
Nov 202566.1%8.3%8.3%5.1%4.2%3.8%4.2%
Dec 202564.4%8.5%8%6.7%3.9%4.6%3.9%
Jan 202668.1%7.7%6.8%4.7%4.2%4.9%3.5%
Feb 202666.7%7.9%7.4%6.7%3.1%4.4%3.8%
Mar 202670%6.8%6.8%5.5%3.3%3.7%3.9%
Apr 202671.9%5.6%7%5.6%2.7%3.8%3.4%
May 202671.9%5.3%6.7%5.3%3.8%3.4%3.6%
Jun 202672.2%5.3%6.9%4.2%4.2%3.8%3.3%
Jul 202668.7%7.1%7.7%5.2%3.9%3.6%3.9%
Aug 202668.6%5.8%6.9%5.1%4%4.6%5.1%
Sep 202667.2%6.6%6.6%6.2%4.9%4.5%3.9%

  1. 1.Fender

    67.2%

    Held 1st. 3.1K estimated branded searches, +1.3% vs prior month. Share -1.3 points.

  2. 2.Boss

    6.6%

    Moved from 3rd to 2nd. 310 estimated branded searches, +19.2% vs prior month. Share +0.9 points.

  3. 3.Marshall

    6.6%

    Moved from 2nd to 3rd. 310 estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Yamaha

    6.2%

    Moved from 5th to 4th. 290 estimated branded searches, +26.1% vs prior month. Share +1.1 points.

  5. 5.Blackstar

    4.9%

    Moved from 7th to 5th. 230 estimated branded searches, +27.8% vs prior month. Share +0.9 points.

  6. 6.Orange

    4.5%

    Held 6th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Vox

    3.9%

    Moved from 4th to 7th. 180 estimated branded searches, -21.7% vs prior month. Share -1.2 points.

Compare popularity between Yamaha and its closest rivals

Every comparison with Yamaha

37 comparisons

How has branded search demand for Yamaha changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha in New Zealand fell from 1.1K to 990.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among guitar amp brands in New Zealand increased from 5.3% to 6.2%.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among guitar amp brands in New Zealand peaked at 6.7% in December 2025 and was lowest at 4.2% in June 2026.
  • Across the 12 months ending September 2026, Yamaha rose from 5th to 4th among guitar amp brands in New Zealand.

How did search popularity change for New Zealand guitar amp brands in September 2026?

6 changes

  1. In September 2026, Yamaha overtook Vox to rank 4th among guitar amp brands in New Zealand, with 6.2% of the searches.

  2. In September 2026, Blackstar overtook Vox and Orange to rank 5th among guitar amp brands in New Zealand, with 4.9% of the searches.

  3. In September 2026, Boss overtook Marshall to rank 2nd among guitar amp brands in New Zealand, with 6.6% of the searches.

  4. In September 2026, Fender lost share of searches among guitar amp brands in New Zealand, from 68.6% to 67.2%.

  5. In September 2026, Vox lost share of searches among guitar amp brands in New Zealand, from 5.1% to 3.9%.

  6. Estimated monthly branded searches for Marshall in New Zealand fell 16.2% over 12 measured months, from 370 to 310 in September 2026.

How are Yamaha’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yamaha amp
  • yamaha atv
  • yamaha av receiver
  • yamaha dirt bike
  • yamaha drum kit
  • yamaha drums
  • yamaha quad bike
  • yamaha receiver
  • yamaha soundbar
  • yamaha thr

Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Yamaha compete?

Yamaha is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home cinema brands8th of 80.19%Show ranking
Soundbar brands7th of 70.09%Show ranking
Dirt bikes brands4th of 40.55%Show ranking
Surround sound system brands6th of 80.86%Show ranking
ATV and side-by-side brands6th of 71.4%Show ranking
Guitar amp brands4th of 76.2%Shown above
Synthesizer brands5th of 79.1%Show ranking
AV receiver brands4th of 514.9%Show ranking
Drum kit brands4th of 611.7%Show ranking
Studio monitor brands1st of 544.1%Show ranking
PA system brands1st of 553.1%Show ranking
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