Brandwave

Adam Audio vs Yamaha:Which is more popular?

In September 2026, Yamaha had more branded searches than Adam Audio among studio monitor brands in New Zealand. Yamaha had about 260 branded searches, while Adam Audio had 80. Yamaha made up 44.1% of all studio monitor brand searches we track, and Adam Audio accounted for 13.6%. When we asked ChatGPT and Google AI Overviews about studio monitor brands, both Adam Audio and Yamaha appeared in all four answers. Yamaha was mentioned before Adam Audio in every answer.

Among studio monitor brands in New Zealand in September 2026

Who do people search for more?

Yamaha, about 3 searches for every 1 for Adam Audio

Yamaha 260 searchesAdam Audio 80 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Adam Audio in 4 of 4Yamaha in 4 of 4

Who does AI recommend more?

Yamaha, named ahead of Adam Audio in every answer

Yamaha first in 4Adam Audio never first

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Top studio monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Adam Audio and Yamaha showed up in all four answers. Yamaha was listed before Adam Audio in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Kali Audio2nd
  3. Adam Audio3rd
  4. Genelec4th
  5. KRK5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adam Audio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kali Audio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KRK2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Genelec2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about studio monitor brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adam Audio or Yamaha more popular in search?

This chart shows how often people search Google for Adam Audio and Yamaha by name. Each line represents a brand's share of searches for all five studio monitor brands we track, month by month, from searches in New Zealand.

Adam Audio and Yamaha among studio monitor brands in New Zealand, by month

Share of searches by month for Yamaha, Adam Audio. The figures are in the table below the chart.

View monthly share of searches table
MonthYamahaKRKAdam AudioGenelecKali Audio
Oct 202533.9%27.4%17.7%17.7%3.2%
Nov 202536.8%22.8%19.3%15.8%5.3%
Dec 202538.2%25%16.2%16.2%4.4%
Jan 202623.9%33.8%22.5%15.5%4.2%
Feb 202633.3%31.7%17.5%14.3%3.2%
Mar 202635.6%30.5%15.3%15.3%3.4%
Apr 202631.3%31.3%16.4%16.4%4.5%
May 202630.4%30.4%14.5%20.3%4.3%
Jun 202626.6%31.3%17.2%17.2%7.8%
Jul 202636.8%31.6%14%12.3%5.3%
Aug 202629.6%29.6%15.5%19.7%5.6%
Sep 202644.1%25.4%13.6%11.9%5.1%

How has the Adam Audio and Yamaha comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand studio monitor brands in September 2026?

2 changes
  1. In September 2026, Yamaha overtook KRK to become the leader among studio monitor brands in New Zealand, with 44.1% of the searches.

  2. In September 2026, Adam Audio lost share of searches among studio monitor brands in New Zealand, from 15.5% to 13.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Adam Audio’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adam Audio

2 branded search terms

  • adam audio
  • adam audio monitors

Yamaha

1 branded search term

  • yamaha amp

How the Brand Demand Index is measured

Other head-to-heads among studio monitor brands

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