Brandwave

How popular isKRK?

In September 2026, people searched for KRK by name about 150 times in New Zealand, an 11.8% decrease from the previous year. These searches made up 25.4% of all New Zealand studio monitor brand searches, placing KRK second out of five brands. When we asked both ChatGPT and Google AI Overviews about studio monitor brands, KRK appeared in two of the four answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

KRK is the second most searched of 5 competitors and the fifth most recommended in AI answers.

  1. YamahaShare of searches 44.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. KRKShare of searches 25.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  3. Adam AudioShare of searches 13.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. GenelecShare of searches 11.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. Kali AudioShare of searches 5.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top studio monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, KRK was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. KRK is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Kali Audio2nd
  3. Adam Audio3rd
  4. Genelec4th
  5. KRK5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Adam Audio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kali Audio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KRK2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Genelec2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about studio monitor brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which studio monitor brands compete with KRK?

KRK against studio monitor brands in New Zealand, by month

Share of searches by month for Yamaha, KRK, Adam Audio, Genelec, Kali Audio. The figures are in the table below the chart.

View monthly share of searches table
MonthYamahaKRKAdam AudioGenelecKali Audio
Oct 202533.9%27.4%17.7%17.7%3.2%
Nov 202536.8%22.8%19.3%15.8%5.3%
Dec 202538.2%25%16.2%16.2%4.4%
Jan 202623.9%33.8%22.5%15.5%4.2%
Feb 202633.3%31.7%17.5%14.3%3.2%
Mar 202635.6%30.5%15.3%15.3%3.4%
Apr 202631.3%31.3%16.4%16.4%4.5%
May 202630.4%30.4%14.5%20.3%4.3%
Jun 202626.6%31.3%17.2%17.2%7.8%
Jul 202636.8%31.6%14%12.3%5.3%
Aug 202629.6%29.6%15.5%19.7%5.6%
Sep 202644.1%25.4%13.6%11.9%5.1%

  1. 1.Yamaha

    44.1%

    Moved from 2nd to 1st. 260 estimated branded searches, +23.8% vs prior month. Share +14.5 points.

  2. 2.KRK

    25.4%

    Moved from 1st to 2nd. 150 estimated branded searches, -28.6% vs prior month. Share -4.2 points.

  3. 3.Adam Audio

    13.6%

    Moved from 4th to 3rd. 80 estimated branded searches, -27.3% vs prior month. Share -1.9 points.

  4. 4.Genelec

    11.9%

    Moved from 3rd to 4th. 70 estimated branded searches, -50% vs prior month. Share -7.9 points.

  5. 5.Kali Audio

    5.1%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share -0.5 points.

Compare popularity between KRK and its closest rivals

Every comparison with KRK

3 comparisons

How has branded search demand for KRK changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KRK in New Zealand fell from 170 to 150.
  • Across the 12 months ending September 2026, KRK’s share of searches among studio monitor brands in New Zealand decreased from 27.4% to 25.4%.
  • Across the 12 months ending September 2026, KRK’s share of searches among studio monitor brands in New Zealand peaked at 33.8% in January 2026 and was lowest at 22.8% in November 2025.

How did search popularity change for New Zealand studio monitor brands in September 2026?

5 changes

  1. In September 2026, Yamaha overtook KRK to become the leader among studio monitor brands in New Zealand, with 44.1% of the searches.

  2. In September 2026, Genelec lost share of searches among studio monitor brands in New Zealand, from 19.7% to 11.9%.

  3. In September 2026, KRK lost share of searches among studio monitor brands in New Zealand, from 29.6% to 25.4%.

  4. In September 2026, Adam Audio lost share of searches among studio monitor brands in New Zealand, from 15.5% to 13.6%.

  5. In September 2026, Kali Audio lost share of searches among studio monitor brands in New Zealand, from 5.6% to 5.1%.

How are KRK’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KRK’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • krk
  • krk studio monitors

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How the Brand Demand Index is measured

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