How popular isYamaha?
In September 2026, people searched for Yamaha by name about 990 times in New Zealand, a 13.9% decrease from the previous year. These searches made up 44.1% of all New Zealand studio monitor brand searches, placing Yamaha first out of five brands. When we asked both ChatGPT and Google AI Overviews about studio monitor brands, Yamaha appeared in all answers and was the most recommended of the five.
Yamaha is the most searched of 5 competitors and the most recommended in AI answers.
YamahaShare of searches 44.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
KRKShare of searches 25.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Adam AudioShare of searches 13.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
GenelecShare of searches 11.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th- Kali AudioShare of searches 5.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top studio monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Yamaha appeared in all four answers. Yamaha is the most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Yamaha1st
- Kali Audio2nd
- Adam Audio3rd
- Genelec4th
- KRK5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Yamaha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Adam Audio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Kali Audio4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- KRK2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Genelec2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about studio monitor brands
4 answers
Asked ChatGPT
“Which studio monitor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best studio monitor brands in New Zealand?”
Asked ChatGPT
“What's the best studio monitor brand in New Zealand for a home studio?”
Searched Google, AI Overview
“best studio monitors”
Searched Google, AI Overview
“studio speakers nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which studio monitor brands compete with Yamaha?
Share of searches by month for Yamaha, KRK, Adam Audio, Genelec, Kali Audio. The figures are in the table below the chart.
View monthly share of searches table
| Month | Yamaha | KRK | Adam Audio | Genelec | Kali Audio |
|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 27.4% | 17.7% | 17.7% | 3.2% |
| Nov 2025 | 36.8% | 22.8% | 19.3% | 15.8% | 5.3% |
| Dec 2025 | 38.2% | 25% | 16.2% | 16.2% | 4.4% |
| Jan 2026 | 23.9% | 33.8% | 22.5% | 15.5% | 4.2% |
| Feb 2026 | 33.3% | 31.7% | 17.5% | 14.3% | 3.2% |
| Mar 2026 | 35.6% | 30.5% | 15.3% | 15.3% | 3.4% |
| Apr 2026 | 31.3% | 31.3% | 16.4% | 16.4% | 4.5% |
| May 2026 | 30.4% | 30.4% | 14.5% | 20.3% | 4.3% |
| Jun 2026 | 26.6% | 31.3% | 17.2% | 17.2% | 7.8% |
| Jul 2026 | 36.8% | 31.6% | 14% | 12.3% | 5.3% |
| Aug 2026 | 29.6% | 29.6% | 15.5% | 19.7% | 5.6% |
| Sep 2026 | 44.1% | 25.4% | 13.6% | 11.9% | 5.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44.1% | 260 | +23.8% | +14.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 25.4% | 150 | -28.6% | -4.2 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 13.6% | 80 | -27.3% | -1.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.9% | 70 | -50% | -7.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.1% | 30 | -25% | -0.5 points |
1.
Yamaha44.1%
Moved from 2nd to 1st. 260 estimated branded searches, +23.8% vs prior month. Share +14.5 points.
2.
KRK25.4%
Moved from 1st to 2nd. 150 estimated branded searches, -28.6% vs prior month. Share -4.2 points.
13.6%
Moved from 4th to 3rd. 80 estimated branded searches, -27.3% vs prior month. Share -1.9 points.
4.
Genelec11.9%
Moved from 3rd to 4th. 70 estimated branded searches, -50% vs prior month. Share -7.9 points.
5.1%
Held 5th. 30 estimated branded searches, -25% vs prior month. Share -0.5 points.
Compare popularity between Yamaha and its closest rivals
Every comparison with Yamaha
37 comparisons
- Boss vs Yamaha
- Fender vs Yamaha
- Marshall vs Yamaha
- Korg vs Yamaha
- Moog vs Yamaha
- Novation vs Yamaha
- Sequential vs Yamaha
- Honda vs Yamaha
- Kawasaki vs Yamaha
- KTM vs Yamaha
- Blackstar vs Yamaha
- Arturia vs Yamaha
- Orange vs Yamaha
- Vox vs Yamaha
- Can-Am vs Yamaha
- Honda ATV vs Yamaha
- Polaris vs Yamaha
- Suzuki ATV vs Yamaha
- KRK vs Yamaha
- Bose vs Yamaha
- Denon vs Yamaha
- JBL vs Yamaha
- LG vs Yamaha
- Marantz vs Yamaha
- Onkyo vs Yamaha
- Samsung vs Yamaha
- Sonos vs Yamaha
- Sony vs Yamaha
- QSC vs Yamaha
- Alesis vs Yamaha
- Pearl vs Yamaha
- Tama vs Yamaha
- Adam Audio vs Yamaha
- RCF vs Yamaha
- Ludwig vs Yamaha
- CFMOTO vs Yamaha
- Genelec vs Yamaha
How has branded search demand for Yamaha changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha in New Zealand fell from 1.1K to 990.
- Across the 12 months ending September 2026, Yamaha’s share of searches among studio monitor brands in New Zealand increased from 33.9% to 44.1%.
- Across the 12 months ending September 2026, Yamaha’s share of searches among studio monitor brands in New Zealand peaked at 44.1% in September 2026 and was lowest at 23.9% in January 2026.
How did search popularity change for New Zealand studio monitor brands in September 2026?
5 changes
In September 2026, Yamaha overtook KRK to become the leader among studio monitor brands in New Zealand, with 44.1% of the searches.
In September 2026, Genelec lost share of searches among studio monitor brands in New Zealand, from 19.7% to 11.9%.
In September 2026, KRK lost share of searches among studio monitor brands in New Zealand, from 29.6% to 25.4%.
In September 2026, Adam Audio lost share of searches among studio monitor brands in New Zealand, from 15.5% to 13.6%.
In September 2026, Kali Audio lost share of searches among studio monitor brands in New Zealand, from 5.6% to 5.1%.
How are Yamaha’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- yamaha amp
- yamaha atv
- yamaha av receiver
- yamaha dirt bike
- yamaha drum kit
- yamaha drums
- yamaha quad bike
- yamaha receiver
- yamaha soundbar
- yamaha thr
Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Yamaha compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Home cinema brands | 8th of 8 | 0.19% | Show ranking |
| Soundbar brands | 7th of 7 | 0.09% | Show ranking |
| Dirt bikes brands | 4th of 4 | 0.55% | Show ranking |
| Surround sound system brands | 6th of 8 | 0.86% | Show ranking |
| ATV and side-by-side brands | 6th of 7 | 1.4% | Show ranking |
| Guitar amp brands | 4th of 7 | 6.2% | Show ranking |
| Synthesizer brands | 5th of 7 | 9.1% | Show ranking |
| AV receiver brands | 4th of 5 | 14.9% | Show ranking |
| Drum kit brands | 4th of 6 | 11.7% | Show ranking |
| Studio monitor brands | 1st of 5 | 44.1% | Shown above |
| PA system brands | 1st of 5 | 53.1% | Show ranking |
Is Yamaha your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.