Polaris vs Yamaha:Which is more popular?
In September 2026, Polaris had more branded searches than Yamaha among ATV and side-by-side brands in New Zealand. Polaris had about 2,950 branded searches, while Yamaha had 160. Polaris made up 25.9% of all ATV and side-by-side brand searches we track, and Yamaha accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about ATV and side-by-side brands, Polaris and Yamaha each appeared in four of the five answers. Yamaha was mentioned before Polaris in three out of four answers that named either.
Who do people search for more?
Polaris, about 18 searches for every 1 for Yamaha
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Yamaha, named ahead of Polaris in 3 of 4 answers
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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Polaris and Yamaha were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yamaha was listed before Polaris in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CFMOTO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Can-Am4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Polaris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda ATV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Yamaha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kawasaki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ATV and side-by-side brands
5 answers
Asked ChatGPT
“Which ATV or side-by-side brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ATV and side-by-side brands in New Zealand?”
Asked ChatGPT
“What's the best ATV or side-by-side brand in New Zealand for farm work?”
Searched Google, AI Overview
“side by side brands”
Searched Google, AI Overview
“best atv nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Polaris or Yamaha more popular in search?
This chart shows how often people search Google for Polaris and Yamaha by name. Each line represents a brand's share of searches for all seven ATV and side-by-side brands we track, month by month, from searches in New Zealand.
Share of searches by month for Polaris, Yamaha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kawasaki | Can-Am | Polaris | Honda ATV | Suzuki ATV | Yamaha | CFMOTO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 26% | 26.1% | 3.9% | 2.6% | 1.4% | 0.98% |
| Nov 2025 | 39% | 25.2% | 27.4% | 3.6% | 2.7% | 1.5% | 0.7% |
| Dec 2025 | 35.6% | 27% | 29.5% | 3.6% | 2.4% | 1.4% | 0.42% |
| Jan 2026 | 33.9% | 28.9% | 27.9% | 4.1% | 2.8% | 1.6% | 0.79% |
| Feb 2026 | 35.3% | 26.3% | 26.3% | 5.5% | 3% | 1.5% | 2% |
| Mar 2026 | 38.2% | 24.5% | 27.9% | 4.1% | 2.5% | 1.2% | 1.6% |
| Apr 2026 | 37.6% | 25.4% | 28.3% | 4.6% | 2% | 1.2% | 0.83% |
| May 2026 | 39.6% | 26.1% | 24.9% | 4.5% | 2.3% | 1.6% | 1% |
| Jun 2026 | 36.3% | 24.6% | 31.5% | 2.8% | 2.5% | 1% | 1.4% |
| Jul 2026 | 35% | 25.4% | 30.8% | 3.7% | 2.6% | 1.1% | 1.3% |
| Aug 2026 | 38.5% | 25.8% | 28.1% | 3.7% | 1.8% | 1% | 1.1% |
| Sep 2026 | 36.9% | 28.8% | 25.9% | 4.5% | 1.8% | 1.4% | 0.62% |
How has the Polaris and Yamaha comparison changed over the last 12 months?
3 findings
- Polaris was ahead of Yamaha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Polaris’ share of searches among ATV and side-by-side brands in New Zealand moved from 26.1% to 25.9%, and its estimated monthly branded searches moved from 3.4K to 3K.
- Across the 12 months ending September 2026, Yamaha’s share of searches among ATV and side-by-side brands in New Zealand held steady at 1.4%, and its estimated monthly branded searches moved from 180 to 160.
How did search popularity change for New Zealand ATV and side-by-side brands in September 2026?
3 changes
In September 2026, Can-Am overtook Polaris to rank 2nd among ATV and side-by-side brands in New Zealand, with 28.8% of the searches.
In September 2026, Polaris lost share of searches among ATV and side-by-side brands in New Zealand, from 28.1% to 25.9%.
In September 2026, Yamaha rose from 7th to 6th among ATV and side-by-side brands in New Zealand.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Polaris’ and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ATV and side-by-side brands
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