Brandwave

Can-Am vs Polaris:Which is more popular?

In September 2026, Can-Am had more branded searches than Polaris among ATV and side-by-side brands in New Zealand. Can-Am had about 3,280 branded searches, while Polaris had 2,950. Can-Am made up 28.8% of all ATV and side-by-side brand searches we track, and Polaris accounted for 25.9%. When we asked ChatGPT and Google AI Overviews about ATV and side-by-side brands, Can-Am and Polaris each appeared in four of the five answers. Polaris was mentioned before Can-Am in three out of four answers that named either.

Among ATV and side-by-side brands in New Zealand in September 2026

Who do people search for more?

Can-Am, about 11% more searches than Polaris

Can-Am 3.3K searchesPolaris 3K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Can-Am in 4 of 5Polaris in 4 of 5

Who does AI recommend more?

Polaris, named ahead of Can-Am in 3 of 4 answers

Polaris first in 3Can-Am first in 1

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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Can-Am and Polaris were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Polaris was listed before Can-Am in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Polaris2nd
  3. Can-Am3rd
  4. Honda ATV4th
  5. CFMOTO5th
  6. Kawasaki6th
  7. Suzuki ATV–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CFMOTO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Can-Am4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Polaris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda ATV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yamaha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kawasaki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ATV and side-by-side brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Can-Am or Polaris more popular in search?

This chart shows how often people search Google for Can-Am and Polaris by name. Each line represents a brand's share of searches for all seven ATV and side-by-side brands we track, month by month, from searches in New Zealand.

Can-Am and Polaris among ATV and side-by-side brands in New Zealand, by month

Share of searches by month for Can-Am, Polaris. The figures are in the table below the chart.

View monthly share of searches table
MonthKawasakiCan-AmPolarisHonda ATVSuzuki ATVYamahaCFMOTO
Oct 202539.2%26%26.1%3.9%2.6%1.4%0.98%
Nov 202539%25.2%27.4%3.6%2.7%1.5%0.7%
Dec 202535.6%27%29.5%3.6%2.4%1.4%0.42%
Jan 202633.9%28.9%27.9%4.1%2.8%1.6%0.79%
Feb 202635.3%26.3%26.3%5.5%3%1.5%2%
Mar 202638.2%24.5%27.9%4.1%2.5%1.2%1.6%
Apr 202637.6%25.4%28.3%4.6%2%1.2%0.83%
May 202639.6%26.1%24.9%4.5%2.3%1.6%1%
Jun 202636.3%24.6%31.5%2.8%2.5%1%1.4%
Jul 202635%25.4%30.8%3.7%2.6%1.1%1.3%
Aug 202638.5%25.8%28.1%3.7%1.8%1%1.1%
Sep 202636.9%28.8%25.9%4.5%1.8%1.4%0.62%

How has the Can-Am and Polaris comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Can-Am took it in January 2026, Polaris took it in March 2026, Can-Am took it in May 2026, Polaris took it in June 2026, Can-Am took it in September 2026.
  • Across the 12 months ending September 2026, Can-Am’s share of searches among ATV and side-by-side brands in New Zealand moved from 26% to 28.8%, and its estimated monthly branded searches moved from 3.4K to 3.3K.
  • Across the 12 months ending September 2026, Polaris’ share of searches among ATV and side-by-side brands in New Zealand moved from 26.1% to 25.9%, and its estimated monthly branded searches moved from 3.4K to 3K.

How did search popularity change for New Zealand ATV and side-by-side brands in September 2026?

2 changes

  1. In September 2026, Can-Am overtook Polaris to rank 2nd among ATV and side-by-side brands in New Zealand, with 28.8% of the searches.

  2. In September 2026, Polaris lost share of searches among ATV and side-by-side brands in New Zealand, from 28.1% to 25.9%.

How are branded searches counted?

31 search terms

Brandwave collects information about searches that people make online using Can-Am’s and Polaris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Can-Am

17 branded search terms

  • can am
  • can am atv
  • can am bikes
  • can am buggy
  • can am defender
  • can am limited
  • can am maverick
  • can am outlander
  • can am quad
  • can am spyder
  • can am utv
  • canam
  • canam atv
  • canam defender
  • canam maverick
  • canam ryker
  • canam utv

Polaris

14 branded search terms

  • polaris
  • polaris 570
  • polaris atv
  • polaris buggies
  • polaris quad bike
  • polaris quads
  • polaris ranger utv
  • polaris rangers
  • polaris rzr
  • polaris slingshot
  • polaris snowmobiles
  • polaris sportsman 500
  • polaris sportsman 570
  • polaris utv

How the Brand Demand Index is measured

Other head-to-heads among ATV and side-by-side brands

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