Honda ATV vs Polaris:Which is more popular?
In September 2026, Polaris had more branded searches than Honda ATV among ATV and side-by-side brands in New Zealand. Polaris had about 2,950 branded searches, while Honda ATV had 510. Polaris made up 25.9% of all ATV and side-by-side brand searches we track, and Honda ATV accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about ATV and side-by-side brands, Honda ATV and Polaris each appeared in four of the five answers. Polaris was mentioned before Honda ATV in four out of five answers.
Who do people search for more?
Polaris, about 6 searches for every 1 for Honda ATV
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Polaris, named ahead of Honda ATV in 4 of 5 answers
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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Honda ATV was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Polaris was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Polaris was listed before Honda ATV in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CFMOTO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Can-Am4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Polaris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda ATV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yamaha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kawasaki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ATV and side-by-side brands
5 answers
Asked ChatGPT
“Which ATV or side-by-side brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ATV and side-by-side brands in New Zealand?”
Asked ChatGPT
“What's the best ATV or side-by-side brand in New Zealand for farm work?”
Searched Google, AI Overview
“side by side brands”
Searched Google, AI Overview
“best atv nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Honda ATV or Polaris more popular in search?
This chart shows how often people search Google for Honda ATV and Polaris by name. Each line represents a brand's share of searches for all seven ATV and side-by-side brands we track, month by month, from searches in New Zealand.
Share of searches by month for Polaris, Honda ATV. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kawasaki | Can-Am | Polaris | Honda ATV | Suzuki ATV | Yamaha | CFMOTO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 26% | 26.1% | 3.9% | 2.6% | 1.4% | 0.98% |
| Nov 2025 | 39% | 25.2% | 27.4% | 3.6% | 2.7% | 1.5% | 0.7% |
| Dec 2025 | 35.6% | 27% | 29.5% | 3.6% | 2.4% | 1.4% | 0.42% |
| Jan 2026 | 33.9% | 28.9% | 27.9% | 4.1% | 2.8% | 1.6% | 0.79% |
| Feb 2026 | 35.3% | 26.3% | 26.3% | 5.5% | 3% | 1.5% | 2% |
| Mar 2026 | 38.2% | 24.5% | 27.9% | 4.1% | 2.5% | 1.2% | 1.6% |
| Apr 2026 | 37.6% | 25.4% | 28.3% | 4.6% | 2% | 1.2% | 0.83% |
| May 2026 | 39.6% | 26.1% | 24.9% | 4.5% | 2.3% | 1.6% | 1% |
| Jun 2026 | 36.3% | 24.6% | 31.5% | 2.8% | 2.5% | 1% | 1.4% |
| Jul 2026 | 35% | 25.4% | 30.8% | 3.7% | 2.6% | 1.1% | 1.3% |
| Aug 2026 | 38.5% | 25.8% | 28.1% | 3.7% | 1.8% | 1% | 1.1% |
| Sep 2026 | 36.9% | 28.8% | 25.9% | 4.5% | 1.8% | 1.4% | 0.62% |
How has the Honda ATV and Polaris comparison changed over the last 12 months?
3 findings
- Polaris was ahead of Honda ATV in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda ATV’s share of searches among ATV and side-by-side brands in New Zealand moved from 3.9% to 4.5%, and its estimated monthly branded searches held steady at 510.
- Across the 12 months ending September 2026, Polaris’ share of searches among ATV and side-by-side brands in New Zealand moved from 26.1% to 25.9%, and its estimated monthly branded searches moved from 3.4K to 3K.
How did search popularity change for New Zealand ATV and side-by-side brands in September 2026?
3 changes
In September 2026, Can-Am overtook Polaris to rank 2nd among ATV and side-by-side brands in New Zealand, with 28.8% of the searches.
In September 2026, Honda ATV gained share of searches among ATV and side-by-side brands in New Zealand, from 3.7% to 4.5%.
In September 2026, Polaris lost share of searches among ATV and side-by-side brands in New Zealand, from 28.1% to 25.9%.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Honda ATV’s and Polaris’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honda ATV
3 branded search terms
- honda atv
- honda quad
- honda quad bike
Polaris
14 branded search terms
- polaris
- polaris 570
- polaris atv
- polaris buggies
- polaris quad bike
- polaris quads
- polaris ranger utv
- polaris rangers
- polaris rzr
- polaris slingshot
- polaris snowmobiles
- polaris sportsman 500
- polaris sportsman 570
- polaris utv
Other head-to-heads among ATV and side-by-side brands
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