Brandwave

How popular isPolaris in search?

In August 2026, there were an estimated 4.8K branded searches for Polaris in New Zealand which held steady over the last 11 months. Polaris holds 27.6% estimated Share of Search among New Zealand ATV and side-by-side brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. CFMOTO40.4%
  2. Polaris27.6%
  3. Can-Am26.2%
  4. Honda ATV3.6%
  5. Suzuki ATV2.4%
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Which ATV and side-by-side brands compete with Polaris?

Polaris against ATV and side-by-side brands in New Zealand, by month

Share of Search by month for CFMOTO, Polaris, Can-Am, Honda ATV, Suzuki ATV. The figures are in the table below the chart.

View monthly share of search table
MonthCFMOTOPolarisCan-AmHonda ATVSuzuki ATV
Oct 202535.7%27.8%28.5%4.4%3.6%
Nov 202537.2%27.8%27.6%3.9%3.4%
Dec 202532.9%30%29.9%4%3.2%
Jan 202635.4%26.9%30.1%4.2%3.4%
Feb 202637.3%26.5%27.5%5%3.7%
Mar 202640.5%26.5%26%4.1%2.9%
Apr 202639.9%27.3%26.1%4.3%2.4%
May 202639%24.9%28.5%4.5%3%
Jun 202639.7%28.5%26.2%2.8%2.9%
Jul 202641.1%25.6%26.7%3.4%3.1%
Aug 202640.4%27.6%26.2%3.6%2.4%
Sep 2026—————

  1. 1.CFMOTO

    40.4%

    held 1st · 7K estimated branded searches · +2.3% vs prior month · -0.8 points

  2. 2.Polaris

    27.6%

    moved from 3rd to 2nd · 4.8K estimated branded searches · +12.1% vs prior month · +1.9 points

  3. 3.Can-Am

    26.2%

    moved from 2nd to 3rd · 4.6K estimated branded searches · +2.2% vs prior month · -0.5 points

  4. 4.Honda ATV

    3.6%

    held 4th · 620 estimated branded searches · +8.8% vs prior month · +0.1 points

  5. 5.Suzuki ATV

    2.4%

    held 5th · 410 estimated branded searches · -21.2% vs prior month · -0.8 points

Compare search popularity between Polaris and its closest rivals

How has branded search demand for Polaris changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Polaris in New Zealand held steady, from 4.6K to 4.8K.
  • Across the 11 months ending August 2026, Polaris’ estimated Share of Search among ATV and side-by-side brands in New Zealand peaked at 30% in December 2025 and was lowest at 24.9% in May 2026.
  • Across the 11 months ending August 2026, Polaris rose from 3rd to 2nd among ATV and side-by-side brands in New Zealand.

How did search popularity change for New Zealand ATV and side-by-side brands in August 2026?

  1. In August 2026, Polaris overtook Can-Am to rank 2nd among ATV and side-by-side brands in New Zealand, at 27.6%.

  2. In August 2026, CFMOTO lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 41.1% to 40.4%.

  3. In August 2026, Suzuki ATV lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 3.1% to 2.4%.

  4. In August 2026, Can-Am lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 26.7% to 26.2%.

  5. Estimated monthly branded searches for Honda ATV in New Zealand fell 15.1% over 11 measured months, from 730 to 620 in August 2026.

How is Polaris measured?

Brandwave collects information about searches that people make online using Polaris’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • polaris
  • polaris 570
  • polaris atv
  • polaris buggies
  • polaris com
  • polaris near me
  • polaris nz
  • polaris online
  • polaris quad bike
  • polaris quads
  • polaris ranger 1000
  • polaris ranger 500
  • polaris ranger 570
  • polaris ranger utv
  • polaris ranger xp1000
  • polaris rangers
  • polaris rzr
  • polaris side by side
  • polaris slingshot
  • polaris snowmobiles
  • polaris sportsman 500
  • polaris sportsman 570
  • polaris utv
  • polaris xp1000

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How the Brand Demand Index is measured

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