Polaris vs Suzuki ATV:Which is more popular by branded search in New Zealand?
In August 2026, Polaris had more branded searches than Suzuki ATV among ATV and side-by-side brands in New Zealand. Polaris was estimated to have 4.8K branded searches compared to Suzuki ATV’s 410, and held a 27.6% Share of Search versus Suzuki ATV’s 2.4%.
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Which is more popular in search, Polaris or Suzuki ATV?
Compare the quad bike, ATV and side-by-side brands New Zealand farmers ride. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Polaris, Suzuki ATV. The figures are in the table below the chart.
View monthly share of search table
| Month | CFMOTO | Polaris | Can-Am | Honda ATV | Suzuki ATV |
|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 27.8% | 28.5% | 4.4% | 3.6% |
| Nov 2025 | 37.2% | 27.8% | 27.6% | 3.9% | 3.4% |
| Dec 2025 | 32.9% | 30% | 29.9% | 4% | 3.2% |
| Jan 2026 | 35.4% | 26.9% | 30.1% | 4.2% | 3.4% |
| Feb 2026 | 37.3% | 26.5% | 27.5% | 5% | 3.7% |
| Mar 2026 | 40.5% | 26.5% | 26% | 4.1% | 2.9% |
| Apr 2026 | 39.9% | 27.3% | 26.1% | 4.3% | 2.4% |
| May 2026 | 39% | 24.9% | 28.5% | 4.5% | 3% |
| Jun 2026 | 39.7% | 28.5% | 26.2% | 2.8% | 2.9% |
| Jul 2026 | 41.1% | 25.6% | 26.7% | 3.4% | 3.1% |
| Aug 2026 | 40.4% | 27.6% | 26.2% | 3.6% | 2.4% |
| Sep 2026 | — | — | — | — | — |
How has the Polaris and Suzuki ATV comparison changed over the last 12 months?
3 findings
- Polaris was ahead of Suzuki ATV in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Polaris’ estimated Share of Search among ATV and side-by-side brands in New Zealand moved from 27.8% to 27.6%, and its estimated monthly branded searches moved from 4.6K to 4.8K.
- Across the 11 months ending August 2026, Suzuki ATV’s estimated Share of Search among ATV and side-by-side brands in New Zealand moved from 3.6% to 2.4%, and its estimated monthly branded searches moved from 600 to 410.
How did search popularity change for New Zealand ATV and side-by-side brands in August 2026?
2 changes
In August 2026, Polaris overtook Can-Am to rank 2nd among ATV and side-by-side brands in New Zealand, at 27.6%.
In August 2026, Suzuki ATV lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 3.1% to 2.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Polaris’ and Suzuki ATV’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Polaris
24 branded search terms
- polaris
- polaris 570
- polaris atv
- polaris buggies
- polaris com
- polaris near me
- polaris nz
- polaris online
- polaris quad bike
- polaris quads
- polaris ranger 1000
- polaris ranger 500
- polaris ranger 570
- polaris ranger utv
- polaris ranger xp1000
- polaris rangers
- polaris rzr
- polaris side by side
- polaris slingshot
- polaris snowmobiles
- polaris sportsman 500
- polaris sportsman 570
- polaris utv
- polaris xp1000
Suzuki ATV
9 branded search terms
- 500 suzuki quad
- suzuki atv
- suzuki atv 400 king quad
- suzuki atv bike
- suzuki atv king quad
- suzuki atv side by side
- suzuki kingquad
- suzuki kingquad 750
- suzuki quad
Put your own brand in this comparison
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