How popular isPolaris?
In September 2026, people searched for Polaris by name about 2,950 times in New Zealand, a 14.2% decrease from the previous year. These searches made up 25.9% of all New Zealand ATV and side-by-side brand searches, placing Polaris third out of seven brands. When we asked both ChatGPT and Google AI Overviews about ATV and side-by-side brands, Polaris appeared in four of the five answers and was the second most recommended of the seven.
Polaris is the third most searched of 7 competitors and the second most recommended in AI answers.
KawasakiShare of searches 36.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
Can-AmShare of searches 28.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
PolarisShare of searches 25.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Honda ATVShare of searches 4.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Suzuki ATVShare of searches 1.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Polaris was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Polaris is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CFMOTO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Can-Am4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Polaris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Honda ATV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yamaha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Kawasaki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ATV and side-by-side brands
5 answers
Asked ChatGPT
“Which ATV or side-by-side brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ATV and side-by-side brands in New Zealand?”
Asked ChatGPT
“What's the best ATV or side-by-side brand in New Zealand for farm work?”
Searched Google, AI Overview
“side by side brands”
Searched Google, AI Overview
“best atv nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which ATV and side-by-side brands compete with Polaris?
Share of searches by month for Kawasaki, Can-Am, Polaris, Honda ATV. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kawasaki | Can-Am | Polaris | Honda ATV | Suzuki ATV | Yamaha | CFMOTO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 26% | 26.1% | 3.9% | 2.6% | 1.4% | 0.98% |
| Nov 2025 | 39% | 25.2% | 27.4% | 3.6% | 2.7% | 1.5% | 0.7% |
| Dec 2025 | 35.6% | 27% | 29.5% | 3.6% | 2.4% | 1.4% | 0.42% |
| Jan 2026 | 33.9% | 28.9% | 27.9% | 4.1% | 2.8% | 1.6% | 0.79% |
| Feb 2026 | 35.3% | 26.3% | 26.3% | 5.5% | 3% | 1.5% | 2% |
| Mar 2026 | 38.2% | 24.5% | 27.9% | 4.1% | 2.5% | 1.2% | 1.6% |
| Apr 2026 | 37.6% | 25.4% | 28.3% | 4.6% | 2% | 1.2% | 0.83% |
| May 2026 | 39.6% | 26.1% | 24.9% | 4.5% | 2.3% | 1.6% | 1% |
| Jun 2026 | 36.3% | 24.6% | 31.5% | 2.8% | 2.5% | 1% | 1.4% |
| Jul 2026 | 35% | 25.4% | 30.8% | 3.7% | 2.6% | 1.1% | 1.3% |
| Aug 2026 | 38.5% | 25.8% | 28.1% | 3.7% | 1.8% | 1% | 1.1% |
| Sep 2026 | 36.9% | 28.8% | 25.9% | 4.5% | 1.8% | 1.4% | 0.62% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.9% | 4.2K | -13.3% | -1.6 points | |
| 2, moved from 3rd to 2nd | 28.8% | 3.3K | +1.2% | +3.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 25.9% | 3K | -16.4% | -2.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.5% | 510 | +8.5% | +0.7 points | |
| 5, held 5th | 1.8% | 210 | -4.5% | +0.1 points | |
| 6, moved from 7th to 6th | 1.4% | 160 | +23.1% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.62% | 70 | -50% | -0.5 pointsmoved from 6th to 7th |
1.
Kawasaki36.9%
Held 1st. 4.2K estimated branded searches, -13.3% vs prior month. Share -1.6 points.
2.
Can-Am28.8%
Moved from 3rd to 2nd. 3.3K estimated branded searches, +1.2% vs prior month. Share +3.1 points.
3.
Polaris25.9%
Moved from 2nd to 3rd. 3K estimated branded searches, -16.4% vs prior month. Share -2.2 points.
4.5%
Held 4th. 510 estimated branded searches, +8.5% vs prior month. Share +0.7 points.
1.8%
Held 5th. 210 estimated branded searches, -4.5% vs prior month. Share +0.1 points.
6.
Yamaha1.4%
Moved from 7th to 6th. 160 estimated branded searches, +23.1% vs prior month. Share +0.4 points.
7.
CFMOTO0.62%
Moved from 6th to 7th. 70 estimated branded searches, -50% vs prior month. Share -0.5 points.
Compare popularity between Polaris and its closest rivals
Every comparison with Polaris
6 comparisons
How has branded search demand for Polaris changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Polaris in New Zealand fell from 3.4K to 3K.
- Across the 12 months ending September 2026, Polaris’ share of searches among ATV and side-by-side brands in New Zealand peaked at 31.5% in June 2026 and was lowest at 24.9% in May 2026.
- Across the 12 months ending September 2026, Polaris fell from 2nd to 3rd among ATV and side-by-side brands in New Zealand.
How did search popularity change for New Zealand ATV and side-by-side brands in September 2026?
6 changes
In September 2026, Can-Am overtook Polaris to rank 2nd among ATV and side-by-side brands in New Zealand, with 28.8% of the searches.
In September 2026, Honda ATV gained share of searches among ATV and side-by-side brands in New Zealand, from 3.7% to 4.5%.
In September 2026, Polaris lost share of searches among ATV and side-by-side brands in New Zealand, from 28.1% to 25.9%.
In September 2026, Kawasaki lost share of searches among ATV and side-by-side brands in New Zealand, from 38.5% to 36.9%.
CFMOTO’s share of searches among ATV and side-by-side brands in New Zealand has lost ground for 3 months in a row, from 1.4% to 0.62% in September 2026.
In September 2026, Yamaha rose from 7th to 6th among ATV and side-by-side brands in New Zealand.
How are Polaris’ branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Polaris’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- polaris
- polaris 570
- polaris atv
- polaris buggies
- polaris quad bike
- polaris quads
- polaris ranger utv
- polaris rangers
- polaris rzr
- polaris slingshot
- polaris snowmobiles
- polaris sportsman 500
- polaris sportsman 570
- polaris utv
Do you work for Polaris? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Polaris your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.