How popular isHonda ATV in search?
In August 2026, there were an estimated 620 branded searches for Honda ATV in New Zealand which is down 15.1% over the last 11 months. Honda ATV holds 3.6% estimated Share of Search among New Zealand ATV and side-by-side brands and is ranked 4th of 5 competitors for search popularity.
CFMOTO40.4%
Polaris27.6%
Can-Am26.2%
Honda ATV3.6%
Suzuki ATV2.4%
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Which ATV and side-by-side brands compete with Honda ATV?
Share of Search by month for CFMOTO, Polaris, Can-Am, Honda ATV, Suzuki ATV. The figures are in the table below the chart.
View monthly share of search table
| Month | CFMOTO | Polaris | Can-Am | Honda ATV | Suzuki ATV |
|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 27.8% | 28.5% | 4.4% | 3.6% |
| Nov 2025 | 37.2% | 27.8% | 27.6% | 3.9% | 3.4% |
| Dec 2025 | 32.9% | 30% | 29.9% | 4% | 3.2% |
| Jan 2026 | 35.4% | 26.9% | 30.1% | 4.2% | 3.4% |
| Feb 2026 | 37.3% | 26.5% | 27.5% | 5% | 3.7% |
| Mar 2026 | 40.5% | 26.5% | 26% | 4.1% | 2.9% |
| Apr 2026 | 39.9% | 27.3% | 26.1% | 4.3% | 2.4% |
| May 2026 | 39% | 24.9% | 28.5% | 4.5% | 3% |
| Jun 2026 | 39.7% | 28.5% | 26.2% | 2.8% | 2.9% |
| Jul 2026 | 41.1% | 25.6% | 26.7% | 3.4% | 3.1% |
| Aug 2026 | 40.4% | 27.6% | 26.2% | 3.6% | 2.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.4% | 7K | +2.3% | -0.8 points | |
| 2, moved from 3rd to 2nd | 27.6% | 4.8K | +12.1% | +1.9 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 26.2% | 4.6K | +2.2% | -0.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 3.6% | 620 | +8.8% | +0.1 points | |
| 5, held 5th | 2.4% | 410 | -21.2% | -0.8 points |
1.
40.4%
held 1st · 7K estimated branded searches · +2.3% vs prior month · -0.8 points
2.
27.6%
moved from 3rd to 2nd · 4.8K estimated branded searches · +12.1% vs prior month · +1.9 points
3.
Can-Am26.2%
moved from 2nd to 3rd · 4.6K estimated branded searches · +2.2% vs prior month · -0.5 points
3.6%
held 4th · 620 estimated branded searches · +8.8% vs prior month · +0.1 points
2.4%
held 5th · 410 estimated branded searches · -21.2% vs prior month · -0.8 points
Compare search popularity between Honda ATV and its closest rivals
How has branded search demand for Honda ATV changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Honda ATV in New Zealand fell from 730 to 620.
- Across the 11 months ending August 2026, Honda ATV’s estimated Share of Search among ATV and side-by-side brands in New Zealand decreased from 4.4% to 3.6%.
- Across the 11 months ending August 2026, Honda ATV’s estimated Share of Search among ATV and side-by-side brands in New Zealand peaked at 5% in February 2026 and was lowest at 2.8% in June 2026.
How did search popularity change for New Zealand ATV and side-by-side brands in August 2026?
5 changes
In August 2026, Polaris overtook Can-Am to rank 2nd among ATV and side-by-side brands in New Zealand, at 27.6%.
In August 2026, CFMOTO lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 41.1% to 40.4%.
In August 2026, Suzuki ATV lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 3.1% to 2.4%.
In August 2026, Can-Am lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 26.7% to 26.2%.
Estimated monthly branded searches for Honda ATV in New Zealand fell 15.1% over 11 measured months, from 730 to 620 in August 2026.
How is Honda ATV measured?
Brandwave collects information about searches that people make online using Honda ATV’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- big red honda quad
- honda atv
- honda atv 160
- honda atv side by side
- honda quad
- honda quad bike
- honda quad bikes for sale
- second hand honda quad bikes for sale
Do you work for Honda ATV? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Honda ATV your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.