Honda ATV vs Yamaha:Which is more popular?
In September 2026, Honda ATV had more branded searches than Yamaha among ATV and side-by-side brands in New Zealand. Honda ATV had about 510 branded searches, while Yamaha had 160. Honda ATV made up 4.5% of all ATV and side-by-side brand searches we track, and Yamaha accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about ATV and side-by-side brands, Honda ATV and Yamaha each appeared in four of the five answers. Yamaha was mentioned before Honda ATV in four out of five answers.
Who do people search for more?
Honda ATV, about 3 searches for every 1 for Yamaha
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Yamaha, named ahead of Honda ATV in 4 of 5 answers
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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Honda ATV was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Yamaha was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yamaha was listed before Honda ATV in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CFMOTO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Can-Am4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Polaris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Honda ATV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yamaha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kawasaki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ATV and side-by-side brands
5 answers
Asked ChatGPT
“Which ATV or side-by-side brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ATV and side-by-side brands in New Zealand?”
Asked ChatGPT
“What's the best ATV or side-by-side brand in New Zealand for farm work?”
Searched Google, AI Overview
“side by side brands”
Searched Google, AI Overview
“best atv nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Honda ATV or Yamaha more popular in search?
This chart shows how often people search Google for Honda ATV and Yamaha by name. Each line represents a brand's share of searches for all seven ATV and side-by-side brands we track, month by month, from searches in New Zealand.
Share of searches by month for Honda ATV, Yamaha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kawasaki | Can-Am | Polaris | Honda ATV | Suzuki ATV | Yamaha | CFMOTO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 26% | 26.1% | 3.9% | 2.6% | 1.4% | 0.98% |
| Nov 2025 | 39% | 25.2% | 27.4% | 3.6% | 2.7% | 1.5% | 0.7% |
| Dec 2025 | 35.6% | 27% | 29.5% | 3.6% | 2.4% | 1.4% | 0.42% |
| Jan 2026 | 33.9% | 28.9% | 27.9% | 4.1% | 2.8% | 1.6% | 0.79% |
| Feb 2026 | 35.3% | 26.3% | 26.3% | 5.5% | 3% | 1.5% | 2% |
| Mar 2026 | 38.2% | 24.5% | 27.9% | 4.1% | 2.5% | 1.2% | 1.6% |
| Apr 2026 | 37.6% | 25.4% | 28.3% | 4.6% | 2% | 1.2% | 0.83% |
| May 2026 | 39.6% | 26.1% | 24.9% | 4.5% | 2.3% | 1.6% | 1% |
| Jun 2026 | 36.3% | 24.6% | 31.5% | 2.8% | 2.5% | 1% | 1.4% |
| Jul 2026 | 35% | 25.4% | 30.8% | 3.7% | 2.6% | 1.1% | 1.3% |
| Aug 2026 | 38.5% | 25.8% | 28.1% | 3.7% | 1.8% | 1% | 1.1% |
| Sep 2026 | 36.9% | 28.8% | 25.9% | 4.5% | 1.8% | 1.4% | 0.62% |
How has the Honda ATV and Yamaha comparison changed over the last 12 months?
3 findings
- Honda ATV was ahead of Yamaha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda ATV’s share of searches among ATV and side-by-side brands in New Zealand moved from 3.9% to 4.5%, and its estimated monthly branded searches held steady at 510.
- Across the 12 months ending September 2026, Yamaha’s share of searches among ATV and side-by-side brands in New Zealand held steady at 1.4%, and its estimated monthly branded searches moved from 180 to 160.
How did search popularity change for New Zealand ATV and side-by-side brands in September 2026?
2 changes
In September 2026, Honda ATV gained share of searches among ATV and side-by-side brands in New Zealand, from 3.7% to 4.5%.
In September 2026, Yamaha rose from 7th to 6th among ATV and side-by-side brands in New Zealand.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Honda ATV’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ATV and side-by-side brands
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