Brandwave

How popular isCan-Am in search?

In August 2026, there were an estimated 4.6K branded searches for Can-Am in New Zealand which held steady over the last 11 months. Can-Am holds 26.2% estimated Share of Search among New Zealand ATV and side-by-side brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. CFMOTO40.4%
  2. Polaris27.6%
  3. Can-Am26.2%
  4. Honda ATV3.6%
  5. Suzuki ATV2.4%
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Which ATV and side-by-side brands compete with Can-Am?

Can-Am against ATV and side-by-side brands in New Zealand, by month

Share of Search by month for CFMOTO, Polaris, Can-Am, Honda ATV, Suzuki ATV. The figures are in the table below the chart.

View monthly share of search table
MonthCFMOTOPolarisCan-AmHonda ATVSuzuki ATV
Oct 202535.7%27.8%28.5%4.4%3.6%
Nov 202537.2%27.8%27.6%3.9%3.4%
Dec 202532.9%30%29.9%4%3.2%
Jan 202635.4%26.9%30.1%4.2%3.4%
Feb 202637.3%26.5%27.5%5%3.7%
Mar 202640.5%26.5%26%4.1%2.9%
Apr 202639.9%27.3%26.1%4.3%2.4%
May 202639%24.9%28.5%4.5%3%
Jun 202639.7%28.5%26.2%2.8%2.9%
Jul 202641.1%25.6%26.7%3.4%3.1%
Aug 202640.4%27.6%26.2%3.6%2.4%
Sep 2026—————

  1. 1.CFMOTO

    40.4%

    held 1st · 7K estimated branded searches · +2.3% vs prior month · -0.8 points

  2. 2.Polaris

    27.6%

    moved from 3rd to 2nd · 4.8K estimated branded searches · +12.1% vs prior month · +1.9 points

  3. 3.Can-Am

    26.2%

    moved from 2nd to 3rd · 4.6K estimated branded searches · +2.2% vs prior month · -0.5 points

  4. 4.Honda ATV

    3.6%

    held 4th · 620 estimated branded searches · +8.8% vs prior month · +0.1 points

  5. 5.Suzuki ATV

    2.4%

    held 5th · 410 estimated branded searches · -21.2% vs prior month · -0.8 points

Compare search popularity between Can-Am and its closest rivals

How has branded search demand for Can-Am changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Can-Am in New Zealand held steady, from 4.7K to 4.6K.
  • Across the 11 months ending August 2026, Can-Am’s estimated Share of Search among ATV and side-by-side brands in New Zealand decreased from 28.5% to 26.2%.
  • Across the 11 months ending August 2026, Can-Am’s estimated Share of Search among ATV and side-by-side brands in New Zealand peaked at 30.1% in January 2026 and was lowest at 26% in March 2026.
  • Across the 11 months ending August 2026, Can-Am fell from 2nd to 3rd among ATV and side-by-side brands in New Zealand.

How did search popularity change for New Zealand ATV and side-by-side brands in August 2026?

  1. In August 2026, Polaris overtook Can-Am to rank 2nd among ATV and side-by-side brands in New Zealand, at 27.6%.

  2. In August 2026, CFMOTO lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 41.1% to 40.4%.

  3. In August 2026, Suzuki ATV lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 3.1% to 2.4%.

  4. In August 2026, Can-Am lost estimated Share of Search among ATV and side-by-side brands in New Zealand, from 26.7% to 26.2%.

  5. Estimated monthly branded searches for Honda ATV in New Zealand fell 15.1% over 11 measured months, from 730 to 620 in August 2026.

How is Can-Am measured?

Brandwave collects information about searches that people make online using Can-Am’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

34 branded search terms

  • can am
  • can am atv
  • can am bikes
  • can am brp com
  • can am buggy
  • can am commander
  • can am defender
  • can am limited
  • can am maverick
  • can am maverick x3
  • can am near me
  • can am nz
  • can am online
  • can am outlander
  • can am outlander 570
  • can am outlander 650
  • can am quad
  • can am quad bike
  • can am side by side
  • can am side by side defender
  • can am spyder
  • can am spyder f3
  • can am spyder for sale
  • can am three wheeler
  • can am utv
  • canam
  • canam atv
  • canam defender
  • canam maverick
  • canam nz
  • canam quad bike
  • canam ryker
  • canam side by side
  • canam utv

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How the Brand Demand Index is measured

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