Can-Am vs Yamaha:Which is more popular?
In September 2026, Can-Am had more branded searches than Yamaha among ATV and side-by-side brands in New Zealand. Can-Am had about 3,280 branded searches, while Yamaha had 160. Can-Am made up 28.8% of all ATV and side-by-side brand searches we track, and Yamaha accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about ATV and side-by-side brands, Can-Am and Yamaha each appeared in four of the five answers. Yamaha was mentioned before Can-Am in three out of four answers that named either.
Who do people search for more?
Can-Am, about 21 searches for every 1 for Yamaha
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Yamaha, named ahead of Can-Am in 3 of 4 answers
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Top ATV and side-by-side brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Can-Am and Yamaha were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yamaha was listed before Can-Am in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
CFMOTO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Can-Am4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Polaris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda ATV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Yamaha4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kawasaki3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Suzuki ATV0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ATV and side-by-side brands
5 answers
Asked ChatGPT
“Which ATV or side-by-side brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ATV and side-by-side brands in New Zealand?”
Asked ChatGPT
“What's the best ATV or side-by-side brand in New Zealand for farm work?”
Searched Google, AI Overview
“side by side brands”
Searched Google, AI Overview
“best atv nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Can-Am or Yamaha more popular in search?
This chart shows how often people search Google for Can-Am and Yamaha by name. Each line represents a brand's share of searches for all seven ATV and side-by-side brands we track, month by month, from searches in New Zealand.
Share of searches by month for Can-Am, Yamaha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kawasaki | Can-Am | Polaris | Honda ATV | Suzuki ATV | Yamaha | CFMOTO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 26% | 26.1% | 3.9% | 2.6% | 1.4% | 0.98% |
| Nov 2025 | 39% | 25.2% | 27.4% | 3.6% | 2.7% | 1.5% | 0.7% |
| Dec 2025 | 35.6% | 27% | 29.5% | 3.6% | 2.4% | 1.4% | 0.42% |
| Jan 2026 | 33.9% | 28.9% | 27.9% | 4.1% | 2.8% | 1.6% | 0.79% |
| Feb 2026 | 35.3% | 26.3% | 26.3% | 5.5% | 3% | 1.5% | 2% |
| Mar 2026 | 38.2% | 24.5% | 27.9% | 4.1% | 2.5% | 1.2% | 1.6% |
| Apr 2026 | 37.6% | 25.4% | 28.3% | 4.6% | 2% | 1.2% | 0.83% |
| May 2026 | 39.6% | 26.1% | 24.9% | 4.5% | 2.3% | 1.6% | 1% |
| Jun 2026 | 36.3% | 24.6% | 31.5% | 2.8% | 2.5% | 1% | 1.4% |
| Jul 2026 | 35% | 25.4% | 30.8% | 3.7% | 2.6% | 1.1% | 1.3% |
| Aug 2026 | 38.5% | 25.8% | 28.1% | 3.7% | 1.8% | 1% | 1.1% |
| Sep 2026 | 36.9% | 28.8% | 25.9% | 4.5% | 1.8% | 1.4% | 0.62% |
How has the Can-Am and Yamaha comparison changed over the last 12 months?
3 findings
- Can-Am was ahead of Yamaha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Can-Am’s share of searches among ATV and side-by-side brands in New Zealand moved from 26% to 28.8%, and its estimated monthly branded searches moved from 3.4K to 3.3K.
- Across the 12 months ending September 2026, Yamaha’s share of searches among ATV and side-by-side brands in New Zealand held steady at 1.4%, and its estimated monthly branded searches moved from 180 to 160.
How did search popularity change for New Zealand ATV and side-by-side brands in September 2026?
2 changes
In September 2026, Can-Am overtook Polaris to rank 2nd among ATV and side-by-side brands in New Zealand, with 28.8% of the searches.
In September 2026, Yamaha rose from 7th to 6th among ATV and side-by-side brands in New Zealand.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Can-Am’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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