Novation vs Yamaha:Which is more popular?
In September 2026, Novation had more branded searches than Yamaha among synthesizer brands in New Zealand. Novation had about 400 branded searches, while Yamaha had 260. Novation made up 13.9% of all synthesizer brand searches we track, and Yamaha accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about synthesizer brands, Yamaha appeared in all five answers and Novation in one. Yamaha was mentioned before Novation in every answer.
Who do people search for more?
Novation, about 54% more searches than Yamaha
Who does AI mention more?
Yamaha, mentioned in every answer we collected
Who does AI recommend more?
Yamaha, named ahead of Novation in every answer
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Top synthesizer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yamaha appeared in all five answers. Novation was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yamaha was listed before Novation in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Korg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Arturia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Roland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Moog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sequential2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Novation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about synthesizer brands
5 answers
Asked ChatGPT
“Which synthesizer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best synthesizer brands in New Zealand?”
Asked ChatGPT
“What's the best synthesizer brand in New Zealand for music making?”
Searched Google, AI Overview
“best synthesizer”
Searched Google, AI Overview
“synthesizer for beginners”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Novation or Yamaha more popular in search?
This chart shows how often people search Google for Novation and Yamaha by name. Each line represents a brand's share of searches for all seven synthesizer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Novation, Yamaha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Korg | Sequential | Moog | Novation | Yamaha | Arturia | Roland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 17.8% | 17.4% | 18.1% | 7.8% | 9.6% | 1.5% |
| Nov 2025 | 31.4% | 15.3% | 9% | 19.2% | 8.2% | 15.3% | 1.6% |
| Dec 2025 | 31.8% | 11.7% | 14.3% | 17.9% | 11.7% | 11.7% | 0.9% |
| Jan 2026 | 35.8% | 12.1% | 12.1% | 15.3% | 7.9% | 14.9% | 1.9% |
| Feb 2026 | 29.2% | 17.8% | 11.9% | 18.3% | 9.6% | 11.9% | 1.4% |
| Mar 2026 | 26.2% | 21.1% | 12.5% | 21.5% | 7.5% | 9.3% | 1.8% |
| Apr 2026 | 28.1% | 21.9% | 13% | 18.1% | 7.8% | 9.6% | 1.5% |
| May 2026 | 29.7% | 20.8% | 14.1% | 17.3% | 7.4% | 9.2% | 1.4% |
| Jun 2026 | 31.5% | 18.5% | 13.5% | 18.8% | 6.5% | 10% | 1.2% |
| Jul 2026 | 35.1% | 15.7% | 12.5% | 16.1% | 8.5% | 10.5% | 1.6% |
| Aug 2026 | 36.6% | 20% | 12.5% | 13.6% | 7.1% | 8.8% | 1.4% |
| Sep 2026 | 32.1% | 20.6% | 16% | 13.9% | 9.1% | 7.3% | 1% |
How has the Novation and Yamaha comparison changed over the last 12 months?
3 findings
- Novation was ahead of Yamaha in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Novation’s share of searches among synthesizer brands in New Zealand moved from 18.1% to 13.9%, and its estimated monthly branded searches moved from 490 to 400.
- Across the 12 months ending September 2026, Yamaha’s share of searches among synthesizer brands in New Zealand moved from 7.8% to 9.1%, and its estimated monthly branded searches moved from 210 to 260.
How did search popularity change for New Zealand synthesizer brands in September 2026?
3 changes
In September 2026, Moog overtook Novation to rank 3rd among synthesizer brands in New Zealand, with 16% of the searches.
In September 2026, Yamaha overtook Arturia to rank 5th among synthesizer brands in New Zealand, with 9.1% of the searches.
Estimated monthly branded searches for Novation in New Zealand fell 18.4% over 12 measured months, from 490 to 400 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Novation’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among synthesizer brands
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