How popular isRoland?
In September 2026, people searched for Roland by name about 260 times in New Zealand, a 29.7% decrease from the previous year. These searches made up 1% of all New Zealand synthesizer brand searches, placing Roland seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about synthesizer brands, Roland appeared in all answers and was the second most recommended of the seven.
Roland is the seventh most searched of 7 competitors and the second most recommended in AI answers.
KorgShare of searches 32.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- SequentialShare of searches 20.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
MoogShare of searches 16%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
NovationShare of searches 13.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
RolandShare of searches 1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top synthesizer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Roland appeared in all five answers. Roland is the second most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Korg5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Arturia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Roland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Moog3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sequential2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Novation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about synthesizer brands
5 answers
Asked ChatGPT
“Which synthesizer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best synthesizer brands in New Zealand?”
Asked ChatGPT
“What's the best synthesizer brand in New Zealand for music making?”
Searched Google, AI Overview
“best synthesizer”
Searched Google, AI Overview
“synthesizer for beginners”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which synthesizer brands compete with Roland?
Share of searches by month for Korg, Sequential, Moog, Novation, Yamaha, Arturia, Roland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Korg | Sequential | Moog | Novation | Yamaha | Arturia | Roland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 17.8% | 17.4% | 18.1% | 7.8% | 9.6% | 1.5% |
| Nov 2025 | 31.4% | 15.3% | 9% | 19.2% | 8.2% | 15.3% | 1.6% |
| Dec 2025 | 31.8% | 11.7% | 14.3% | 17.9% | 11.7% | 11.7% | 0.9% |
| Jan 2026 | 35.8% | 12.1% | 12.1% | 15.3% | 7.9% | 14.9% | 1.9% |
| Feb 2026 | 29.2% | 17.8% | 11.9% | 18.3% | 9.6% | 11.9% | 1.4% |
| Mar 2026 | 26.2% | 21.1% | 12.5% | 21.5% | 7.5% | 9.3% | 1.8% |
| Apr 2026 | 28.1% | 21.9% | 13% | 18.1% | 7.8% | 9.6% | 1.5% |
| May 2026 | 29.7% | 20.8% | 14.1% | 17.3% | 7.4% | 9.2% | 1.4% |
| Jun 2026 | 31.5% | 18.5% | 13.5% | 18.8% | 6.5% | 10% | 1.2% |
| Jul 2026 | 35.1% | 15.7% | 12.5% | 16.1% | 8.5% | 10.5% | 1.6% |
| Aug 2026 | 36.6% | 20% | 12.5% | 13.6% | 7.1% | 8.8% | 1.4% |
| Sep 2026 | 32.1% | 20.6% | 16% | 13.9% | 9.1% | 7.3% | 1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.1% | 920 | -14.8% | -4.6 points | |
| 2, held 2nd | 20.6% | 590 | 0% | +0.6 points | |
| 3, moved from 4th to 3rd | 16% | 460 | +24.3% | +3.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 13.9% | 400 | 0% | +0.4 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 9.1% | 260 | +23.8% | +1.9 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 7.3% | 210 | -19.2% | -1.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 1% | 30 | -25% | -0.3 points |
1.
Korg32.1%
Held 1st. 920 estimated branded searches, -14.8% vs prior month. Share -4.6 points.
20.6%
Held 2nd. 590 estimated branded searches, 0% vs prior month. Share +0.6 points.
3.
Moog16%
Moved from 4th to 3rd. 460 estimated branded searches, +24.3% vs prior month. Share +3.5 points.
4.
Novation13.9%
Moved from 3rd to 4th. 400 estimated branded searches, 0% vs prior month. Share +0.4 points.
5.
Yamaha9.1%
Moved from 6th to 5th. 260 estimated branded searches, +23.8% vs prior month. Share +1.9 points.
6.
Arturia7.3%
Moved from 5th to 6th. 210 estimated branded searches, -19.2% vs prior month. Share -1.5 points.
7.
Roland1%
Held 7th. 30 estimated branded searches, -25% vs prior month. Share -0.3 points.
Compare popularity between Roland and its closest rivals
Every comparison with Roland
10 comparisons
How has branded search demand for Roland changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Roland in New Zealand fell from 370 to 260.
- Across the 12 months ending September 2026, Roland’s share of searches among synthesizer brands in New Zealand held steady, from 1.5% to 1%.
How did search popularity change for New Zealand synthesizer brands in September 2026?
6 changes
In September 2026, Moog overtook Novation to rank 3rd among synthesizer brands in New Zealand, with 16% of the searches.
In September 2026, Yamaha overtook Arturia to rank 5th among synthesizer brands in New Zealand, with 9.1% of the searches.
In September 2026, Sequential gained share of searches among synthesizer brands in New Zealand, from 20% to 20.6%.
In September 2026, Korg lost share of searches among synthesizer brands in New Zealand, from 36.6% to 32.1%.
In September 2026, Arturia lost share of searches among synthesizer brands in New Zealand, from 8.8% to 7.3%.
Estimated monthly branded searches for Roland in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.
How are Roland’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Roland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- roland drum
- roland drum machine
- roland drum stool
- roland keyboard
- roland synthesizer
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Where does Roland compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Digital piano and keyboard brands | 5th of 5 | 4.7% | Show ranking |
| Synthesizer brands | 7th of 7 | 1% | Shown above |
| Drum machine brands | 7th of 8 | 2.3% | Show ranking |
| Drum kit brands | 6th of 6 | 9.1% | Show ranking |
| Drum stool brands | 5th of 5 | 0% | Show ranking |
Is Roland your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.