Roland vs Tama:Which is more popular?
In September 2026, Tama had more branded searches than Roland among drum kit brands in New Zealand. Tama had about 160 branded searches, while Roland had 70. Tama made up 20.8% of all drum kit brand searches we track, and Roland accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about drum kit brands, Roland appeared in all four answers and Tama in two. Roland was mentioned before Tama in three out of four answers.
Who do people search for more?
Tama, about 2 searches for every 1 for Roland
Who does AI mention more?
Roland, mentioned in every answer we collected
Who does AI recommend more?
Roland, named ahead of Tama in 3 of 4 answers
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Top drum kit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Roland appeared in all four answers. Tama was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Roland was listed before Tama in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yamaha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Roland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Pearl3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Alesis2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Tama2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ludwig1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about drum kit brands
4 answers
Asked ChatGPT
“Which drum kit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drum kit brands in New Zealand?”
Asked ChatGPT
“What's the best drum kit brand in New Zealand for home practice?”
Searched Google, AI Overview
“drum kit nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“electronic drum kit nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Roland or Tama more popular in search?
This chart shows how often people search Google for Roland and Tama by name. Each line represents a brand's share of searches for all six drum kit brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tama, Roland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pearl | Alesis | Tama | Yamaha | Ludwig | Roland |
|---|---|---|---|---|---|---|
| Oct 2025 | 27.5% | 22% | 15.4% | 14.3% | 8.8% | 12.1% |
| Nov 2025 | 24.4% | 23.3% | 20% | 11.1% | 11.1% | 10% |
| Dec 2025 | 24.1% | 25.3% | 19.3% | 13.3% | 9.6% | 8.4% |
| Jan 2026 | 26% | 23.4% | 20.8% | 10.4% | 10.4% | 9.1% |
| Feb 2026 | 39.8% | 18.2% | 15.9% | 9.1% | 9.1% | 8% |
| Mar 2026 | 26.7% | 20.9% | 24.4% | 14% | 8.1% | 5.8% |
| Apr 2026 | 19.5% | 22% | 13.4% | 25.6% | 11% | 8.5% |
| May 2026 | 24.2% | 22% | 22% | 15.4% | 8.8% | 7.7% |
| Jun 2026 | 39.4% | 18.3% | 16.5% | 10.1% | 9.2% | 6.4% |
| Jul 2026 | 59.9% | 11.1% | 11.1% | 9.9% | 4.9% | 3.1% |
| Aug 2026 | 44.2% | 17.1% | 17.1% | 10.9% | 7% | 3.9% |
| Sep 2026 | 28.6% | 20.8% | 20.8% | 11.7% | 9.1% | 9.1% |
How has the Roland and Tama comparison changed over the last 12 months?
3 findings
- Tama was ahead of Roland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Roland’s share of searches among drum kit brands in New Zealand moved from 12.1% to 9.1%, and its estimated monthly branded searches moved from 110 to 70.
- Across the 12 months ending September 2026, Tama’s share of searches among drum kit brands in New Zealand moved from 15.4% to 20.8%, and its estimated monthly branded searches moved from 140 to 160.
How did search popularity change for New Zealand drum kit brands in September 2026?
2 changes
In September 2026, Roland gained share of searches among drum kit brands in New Zealand, from 3.9% to 9.1%.
In September 2026, Tama gained share of searches among drum kit brands in New Zealand, from 17.1% to 20.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Roland’s and Tama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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