Brandwave

How popular isYamaha?

In September 2026, people searched for Yamaha by name about 990 times in New Zealand, a 13.9% decrease from the previous year. These searches made up 11.7% of all New Zealand drum kit brand searches, placing Yamaha fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about drum kit brands, Yamaha appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Yamaha is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. PearlShare of searches 28.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  2. AlesisShare of searches 20.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. TamaShare of searches 20.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  4. YamahaShare of searches 11.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  5. LudwigShare of searches 9.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th

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Top drum kit brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Yamaha appeared in all four answers. Yamaha is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Roland2nd
  3. Pearl3rd
  4. Tama4th
  5. Ludwig5th
  6. Alesis–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Yamaha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Roland4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Pearl3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tama2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ludwig1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Alesis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about drum kit brands

4 answers

  • Asked ChatGPT

    “Which drum kit brand should I buy in New Zealand?”

    1. 1Yamaha
    2. 2Roland
    3. 3Pearl
    4. 4Tama

  • Asked ChatGPT

    “What are the best drum kit brands in New Zealand?”

    1. 1Yamaha
    2. 2Pearl
    3. 3Tama
    4. 4Ludwig
    5. 5Roland

  • Asked ChatGPT

    “What's the best drum kit brand in New Zealand for home practice?”

    1. 1Yamaha
    2. 2Roland
    3. 3Pearl

  • Searched Google, AI Overview

    “drum kit nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “electronic drum kit nz”

    1. 1Yamaha
    2. 2Roland

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which drum kit brands compete with Yamaha?

Yamaha against drum kit brands in New Zealand, by month

Share of searches by month for Pearl, Alesis, Tama, Yamaha, Ludwig, Roland. The figures are in the table below the chart.

View monthly share of searches table
MonthPearlAlesisTamaYamahaLudwigRoland
Oct 202527.5%22%15.4%14.3%8.8%12.1%
Nov 202524.4%23.3%20%11.1%11.1%10%
Dec 202524.1%25.3%19.3%13.3%9.6%8.4%
Jan 202626%23.4%20.8%10.4%10.4%9.1%
Feb 202639.8%18.2%15.9%9.1%9.1%8%
Mar 202626.7%20.9%24.4%14%8.1%5.8%
Apr 202619.5%22%13.4%25.6%11%8.5%
May 202624.2%22%22%15.4%8.8%7.7%
Jun 202639.4%18.3%16.5%10.1%9.2%6.4%
Jul 202659.9%11.1%11.1%9.9%4.9%3.1%
Aug 202644.2%17.1%17.1%10.9%7%3.9%
Sep 202628.6%20.8%20.8%11.7%9.1%9.1%

  1. 1.Pearl

    28.6%

    Held 1st. 220 estimated branded searches, -61.4% vs prior month. Share -15.6 points.

  2. 2.Alesis

    20.8%

    Held 2nd. 160 estimated branded searches, -27.3% vs prior month. Share +3.7 points.

  3. 3.Tama

    20.8%

    Held 3rd. 160 estimated branded searches, -27.3% vs prior month. Share +3.7 points.

  4. 4.Yamaha

    11.7%

    Held 4th. 90 estimated branded searches, -35.7% vs prior month. Share +0.8 points.

  5. 5.Ludwig

    9.1%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share +2.1 points.

  6. 6.Roland

    9.1%

    Held 6th. 70 estimated branded searches, +40% vs prior month. Share +5.2 points.

Compare popularity between Yamaha and its closest rivals

Every comparison with Yamaha

37 comparisons

How has branded search demand for Yamaha changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha in New Zealand fell from 1.1K to 990.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among drum kit brands in New Zealand decreased from 14.3% to 11.7%.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among drum kit brands in New Zealand peaked at 25.6% in April 2026 and was lowest at 9.1% in February 2026.

How did search popularity change for New Zealand drum kit brands in September 2026?

6 changes

  1. In September 2026, Roland gained share of searches among drum kit brands in New Zealand, from 3.9% to 9.1%.

  2. In September 2026, Alesis gained share of searches among drum kit brands in New Zealand, from 17.1% to 20.8%.

  3. In September 2026, Tama gained share of searches among drum kit brands in New Zealand, from 17.1% to 20.8%.

  4. In September 2026, Ludwig gained share of searches among drum kit brands in New Zealand, from 7% to 9.1%.

  5. In September 2026, Yamaha gained share of searches among drum kit brands in New Zealand, from 10.9% to 11.7%.

  6. In September 2026, Pearl lost share of searches among drum kit brands in New Zealand, from 44.2% to 28.6%.

How are Yamaha’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yamaha amp
  • yamaha atv
  • yamaha av receiver
  • yamaha dirt bike
  • yamaha drum kit
  • yamaha drums
  • yamaha quad bike
  • yamaha receiver
  • yamaha soundbar
  • yamaha thr

Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Yamaha compete?

Yamaha is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home cinema brands8th of 80.19%Show ranking
Soundbar brands7th of 70.09%Show ranking
Dirt bikes brands4th of 40.55%Show ranking
Surround sound system brands6th of 80.86%Show ranking
ATV and side-by-side brands6th of 71.4%Show ranking
Guitar amp brands4th of 76.2%Show ranking
Synthesizer brands5th of 79.1%Show ranking
AV receiver brands4th of 514.9%Show ranking
Drum kit brands4th of 611.7%Shown above
Studio monitor brands1st of 544.1%Show ranking
PA system brands1st of 553.1%Show ranking
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