Brandwave

How popular isYamaha?

In September 2026, people searched for Yamaha by name about 990 times in New Zealand, a 13.9% decrease from the previous year. These searches made up 0.86% of all New Zealand surround sound system brand searches, placing Yamaha sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about surround sound system brands, Yamaha appeared in two of the three answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Yamaha is the sixth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. SonyShare of searches 56.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. BoseShare of searches 20%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. SonosShare of searches 19.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. SamsungShare of searches 1.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. YamahaShare of searches 0.86%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th

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Top surround sound system brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Yamaha was mentioned in two out of three: in two of the three ChatGPT answers. Yamaha is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. Sony2nd
  3. Sonos3rd
  4. Denon4th
  5. Yamaha5th
  6. Bose–
  7. LG–
  8. Panasonic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony3 of 3Named in 3 of 3 ChatGPT answers
  • Sonos3 of 3Named in 3 of 3 ChatGPT answers
  • Samsung3 of 3Named in 3 of 3 ChatGPT answers
  • Denon3 of 3Named in 3 of 3 ChatGPT answers
  • Yamaha2 of 3Named in 2 of 3 ChatGPT answers
  • Bose0 of 3Named in 0 of 3 ChatGPT answers
  • LG0 of 3Named in 0 of 3 ChatGPT answers
  • Panasonic0 of 3Named in 0 of 3 ChatGPT answers

See every answer about surround sound system brands

3 answers

  • Asked ChatGPT

    “Which surround sound system brand should I buy in New Zealand?”

    1. 1Sonos
    2. 2Samsung
    3. 3Sony
    4. 4Yamaha
    5. 5Denon

  • Asked ChatGPT

    “What are the best surround sound system brands in New Zealand?”

    1. 1Denon
    2. 2Yamaha
    3. 3Sony
    4. 4Samsung
    5. 5Sonos

  • Asked ChatGPT

    “What's the best surround sound system brand in New Zealand for home movie nights?”

    1. 1Samsung
    2. 2Sony
    3. 3Sonos
    4. 4Denon

  • Searched Google, AI Overview

    “best surround sound system”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “home theatre system nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which surround sound system brands compete with Yamaha?

Yamaha against surround sound system brands in New Zealand, by month

Share of searches by month for Sony, Bose, Sonos, Yamaha. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyBoseSonosSamsungLGYamahaDenonPanasonic
Oct 202554.4%23.9%17.7%1.4%1%0.75%0.75%0.04%
Nov 202552.5%23.8%20.3%1.2%0.92%0.54%0.67%0.03%
Dec 202552%23.7%20.8%1.3%0.79%0.7%0.7%0.03%
Jan 202654.2%21.9%19.7%1.5%1.1%0.64%0.98%0.04%
Feb 202657.3%20.2%18.2%1.4%1.1%0.94%0.76%0.04%
Mar 202655.5%19.8%20.2%1.5%1.1%0.81%1%0.04%
Apr 202654.5%19.8%21%1.5%1.4%0.8%0.99%0.04%
May 202654.3%22.5%19.3%1.1%1.1%0.75%0.93%0.04%
Jun 202653.5%24%18.6%1.1%1.3%0.61%0.75%0.04%
Jul 202655%22.2%18.5%1.4%1.2%0.74%0.92%0.04%
Aug 202651.2%23.7%20.7%1.7%1.2%0.75%0.75%0.04%
Sep 202656.5%20%19.7%1.3%0.93%0.86%0.69%0.03%

  1. 1.Sony

    56.5%

    Held 1st. 17.1K estimated branded searches, +18.8% vs prior month. Share +5.3 points.

  2. 2.Bose

    20%

    Held 2nd. 6K estimated branded searches, -9.4% vs prior month. Share -3.8 points.

  3. 3.Sonos

    19.7%

    Held 3rd. 6K estimated branded searches, +2.6% vs prior month. Share -1 points.

  4. 4.Samsung

    1.3%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.4 points.

  5. 5.LG

    0.93%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.

  6. 6.Yamaha

    0.86%

    Moved from 7th to 6th. 260 estimated branded searches, +23.8% vs prior month. Share +0.1 points.

  7. 7.Denon

    0.69%

    Moved from 6th to 7th. 210 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Panasonic

    0.03%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Yamaha and its closest rivals

Every comparison with Yamaha

37 comparisons

How has branded search demand for Yamaha changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha in New Zealand fell from 1.1K to 990.
  • Across the 12 months ending September 2026, Yamaha rose from 7th to 6th among surround sound system brands in New Zealand.

How did search popularity change for New Zealand surround sound system brands in September 2026?

5 changes

  1. In September 2026, Sony gained share of searches among surround sound system brands in New Zealand, from 51.2% to 56.5%.

  2. In September 2026, Bose lost share of searches among surround sound system brands in New Zealand, from 23.7% to 20%.

  3. In September 2026, Sonos lost share of searches among surround sound system brands in New Zealand, from 20.7% to 19.7%.

  4. In September 2026, Yamaha rose from 7th to 6th among surround sound system brands in New Zealand.

  5. In September 2026, Denon fell from 6th to 7th among surround sound system brands in New Zealand.

How are Yamaha’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yamaha amp
  • yamaha atv
  • yamaha av receiver
  • yamaha dirt bike
  • yamaha drum kit
  • yamaha drums
  • yamaha quad bike
  • yamaha receiver
  • yamaha soundbar
  • yamaha thr

Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Yamaha compete?

Yamaha is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home cinema brands8th of 80.19%Show ranking
Soundbar brands7th of 70.09%Show ranking
Dirt bikes brands4th of 40.55%Show ranking
Surround sound system brands6th of 80.86%Shown above
ATV and side-by-side brands6th of 71.4%Show ranking
Guitar amp brands4th of 76.2%Show ranking
Synthesizer brands5th of 79.1%Show ranking
AV receiver brands4th of 514.9%Show ranking
Drum kit brands4th of 611.7%Show ranking
Studio monitor brands1st of 544.1%Show ranking
PA system brands1st of 553.1%Show ranking
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