Brandwave

How popular isYamaha?

In September 2026, people searched for Yamaha by name about 990 times in New Zealand, a 13.9% decrease from the previous year. These searches made up 0.19% of all New Zealand home cinema brand searches, placing Yamaha eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about home cinema brands, Yamaha appeared in three of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Yamaha is the eighth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. JBLShare of searches 52.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. SonyShare of searches 22.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. BoseShare of searches 15.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SonosShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. YamahaShare of searches 0.19%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th

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Top home cinema brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Yamaha is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sonos1st
  2. Sony2nd
  3. Samsung3rd
  4. Denon4th
  5. JBL5th
  6. Yamaha6th
  7. LG7th
  8. Bose–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home cinema brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which home cinema brands compete with Yamaha?

Yamaha against home cinema brands in New Zealand, by month

Share of searches by month for JBL, Sony, Bose, Sonos, Yamaha. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosSamsungLGDenonYamaha
Oct 202549%23.4%18.3%7.6%0.6%0.43%0.32%0.22%
Nov 202550.1%22.4%17.6%8.7%0.52%0.39%0.28%0.13%
Dec 202559.6%17.6%14.7%7%0.44%0.27%0.24%0.13%
Jan 202652.9%21.9%15.7%7.9%0.59%0.43%0.4%0.21%
Feb 202650.3%24.6%15.8%7.8%0.61%0.46%0.33%0.19%
Mar 202647.9%24.9%16.2%9.1%0.68%0.51%0.45%0.23%
Apr 202651.9%22.4%15.2%8.7%0.61%0.58%0.41%0.19%
May 202649.6%23.6%16.8%8.4%0.5%0.47%0.4%0.28%
Jun 202650.1%23%17.2%8%0.49%0.57%0.32%0.21%
Jul 202650.2%23.7%16.4%8%0.59%0.5%0.4%0.21%
Aug 202651.9%20.8%17.2%8.4%0.69%0.48%0.3%0.2%
Sep 202652.6%22.9%15.1%8%0.52%0.38%0.28%0.19%

  1. 1.JBL

    52.6%

    Held 1st. 39.3K estimated branded searches, +9.5% vs prior month. Share +0.7 points.

  2. 2.Sony

    22.9%

    Held 2nd. 17.1K estimated branded searches, +18.8% vs prior month. Share +2.1 points.

  3. 3.Bose

    15.1%

    Held 3rd. 11.2K estimated branded searches, -5.3% vs prior month. Share -2.1 points.

  4. 4.Sonos

    8%

    Held 4th. 6K estimated branded searches, +2.6% vs prior month. Share -0.4 points.

  5. 5.Samsung

    0.52%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  6. 6.LG

    0.38%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.

  7. 7.Denon

    0.28%

    Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Yamaha

    0.19%

    Held 8th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Yamaha and its closest rivals

Every comparison with Yamaha

37 comparisons

How has branded search demand for Yamaha changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha in New Zealand fell from 1.1K to 990.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among home cinema brands in New Zealand held steady, from 0.22% to 0.19%.

How did search popularity change for New Zealand home cinema brands in September 2026?

4 changes

  1. In September 2026, Sony gained share of searches among home cinema brands in New Zealand, from 20.8% to 22.9%.

  2. In September 2026, JBL gained share of searches among home cinema brands in New Zealand, from 51.9% to 52.6%.

  3. In September 2026, Bose lost share of searches among home cinema brands in New Zealand, from 17.2% to 15.1%.

  4. Estimated monthly branded searches for Sonos in New Zealand rose 20.4% over 12 measured months, from 5K to 6K in September 2026.

How are Yamaha’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yamaha amp
  • yamaha atv
  • yamaha av receiver
  • yamaha dirt bike
  • yamaha drum kit
  • yamaha drums
  • yamaha quad bike
  • yamaha receiver
  • yamaha soundbar
  • yamaha thr

Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Yamaha compete?

Yamaha is ranked in 11 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home cinema brands8th of 80.19%Shown above
Soundbar brands7th of 70.09%Show ranking
Dirt bikes brands4th of 40.55%Show ranking
Surround sound system brands6th of 80.86%Show ranking
ATV and side-by-side brands6th of 71.4%Show ranking
Guitar amp brands4th of 76.2%Show ranking
Synthesizer brands5th of 79.1%Show ranking
AV receiver brands4th of 514.9%Show ranking
Drum kit brands4th of 611.7%Show ranking
Studio monitor brands1st of 544.1%Show ranking
PA system brands1st of 553.1%Show ranking
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