Brandwave

How popular isBose?

In September 2026, people searched for Bose by name about 15,700 times in New Zealand, a 5.5% decrease from the previous year. These searches made up 15.1% of all New Zealand home cinema brand searches, placing Bose third out of eight brands. When we asked both ChatGPT and Google AI Overviews about home cinema brands, Bose did not appear in any of the answers.

Search and AI answers in September 2026

Bose is the third most searched of 8 competitors and not listed in any AI answer.

  1. JBLShare of searches 52.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. SonyShare of searches 22.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. BoseShare of searches 15.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SonosShare of searches 8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. SamsungShare of searches 0.52%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top home cinema brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bose did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sonos1st
  2. Sony2nd
  3. Samsung3rd
  4. Denon4th
  5. JBL5th
  6. Yamaha6th
  7. LG7th
  8. Bose–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Denon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yamaha3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home cinema brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which home cinema brands compete with Bose?

Bose against home cinema brands in New Zealand, by month

Share of searches by month for JBL, Sony, Bose, Sonos. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosSamsungLGDenonYamaha
Oct 202549%23.4%18.3%7.6%0.6%0.43%0.32%0.22%
Nov 202550.1%22.4%17.6%8.7%0.52%0.39%0.28%0.13%
Dec 202559.6%17.6%14.7%7%0.44%0.27%0.24%0.13%
Jan 202652.9%21.9%15.7%7.9%0.59%0.43%0.4%0.21%
Feb 202650.3%24.6%15.8%7.8%0.61%0.46%0.33%0.19%
Mar 202647.9%24.9%16.2%9.1%0.68%0.51%0.45%0.23%
Apr 202651.9%22.4%15.2%8.7%0.61%0.58%0.41%0.19%
May 202649.6%23.6%16.8%8.4%0.5%0.47%0.4%0.28%
Jun 202650.1%23%17.2%8%0.49%0.57%0.32%0.21%
Jul 202650.2%23.7%16.4%8%0.59%0.5%0.4%0.21%
Aug 202651.9%20.8%17.2%8.4%0.69%0.48%0.3%0.2%
Sep 202652.6%22.9%15.1%8%0.52%0.38%0.28%0.19%

  1. 1.JBL

    52.6%

    Held 1st. 39.3K estimated branded searches, +9.5% vs prior month. Share +0.7 points.

  2. 2.Sony

    22.9%

    Held 2nd. 17.1K estimated branded searches, +18.8% vs prior month. Share +2.1 points.

  3. 3.Bose

    15.1%

    Held 3rd. 11.2K estimated branded searches, -5.3% vs prior month. Share -2.1 points.

  4. 4.Sonos

    8%

    Held 4th. 6K estimated branded searches, +2.6% vs prior month. Share -0.4 points.

  5. 5.Samsung

    0.52%

    Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  6. 6.LG

    0.38%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.

  7. 7.Denon

    0.28%

    Held 7th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Yamaha

    0.19%

    Held 8th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bose and its closest rivals

Every comparison with Bose

25 comparisons

How has branded search demand for Bose changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bose in New Zealand fell from 16.6K to 15.7K.
  • Across the 12 months ending September 2026, Bose’s share of searches among home cinema brands in New Zealand decreased from 18.3% to 15.1%.
  • Across the 12 months ending September 2026, Bose’s share of searches among home cinema brands in New Zealand peaked at 18.3% in October 2025 and was lowest at 14.7% in December 2025.

How did search popularity change for New Zealand home cinema brands in September 2026?

4 changes

  1. In September 2026, Sony gained share of searches among home cinema brands in New Zealand, from 20.8% to 22.9%.

  2. In September 2026, JBL gained share of searches among home cinema brands in New Zealand, from 51.9% to 52.6%.

  3. In September 2026, Bose lost share of searches among home cinema brands in New Zealand, from 17.2% to 15.1%.

  4. Estimated monthly branded searches for Sonos in New Zealand rose 20.4% over 12 measured months, from 5K to 6K in September 2026.

How are Bose’s branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Bose’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bose
  • bose bluetooth speaker
  • bose cancelling headphones
  • bose ear phones
  • bose earbuds
  • bose earphones
  • bose open earbuds
  • bose qc
  • bose qc earbuds
  • bose qc headphones
  • bose soundbar
  • bose soundlink
  • bose soundlink flex
  • bose speakers
  • bose tv speaker

Do you work for Bose? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bose compete?

Bose is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands4th of 107.3%Show ranking
Bluetooth headphones brands4th of 86.9%Show ranking
Bluetooth earbuds brands4th of 67.4%Show ranking
Earphones brands4th of 67.4%Show ranking
Ear buds brands4th of 47.4%Show ranking
Speaker brands3rd of 1213.5%Show ranking
Bluetooth speaker brands3rd of 814%Show ranking
Home cinema brands3rd of 815.1%Shown above
Soundbar brands2nd of 719.6%Show ranking
Soundbar with subwoofer brands3rd of 612.5%Show ranking
Surround sound system brands2nd of 820%Show ranking
Smart speaker brands1st of 539.7%Show ranking
Creator with pink hair and a pink jacket

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