Bose vs Sonos:Which is more popular by branded search in New Zealand?
In August 2026, Bose had more branded searches than Sonos among speaker brands in New Zealand. Bose was estimated to have 17.9K branded searches compared to Sonos’ 9.1K, and held a 19.8% Share of Search versus Sonos’ 10%.
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Which is more popular in search, Bose or Sonos?
Compare the speaker and home audio brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bose, Sonos. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Bose | Sonos | Ultimate Ears | Marshall | Bang & Olufsen |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 21.4% | 9.6% | 12% | 2.8% | 2.1% |
| Nov 2025 | 52.2% | 19.7% | 10.5% | 13.3% | 2.8% | 1.5% |
| Dec 2025 | 60.7% | 15.7% | 8.4% | 11.6% | 2.3% | 1.2% |
| Jan 2026 | 57% | 17.9% | 10% | 10.3% | 2.7% | 2.1% |
| Feb 2026 | 56.4% | 18.6% | 9.7% | 10.2% | 2.7% | 2.3% |
| Mar 2026 | 54.9% | 19.6% | 11.1% | 9.6% | 2.7% | 2.2% |
| Apr 2026 | 57.2% | 18.6% | 10.6% | 9.2% | 2.5% | 1.9% |
| May 2026 | 55.9% | 20.7% | 10.3% | 8% | 3% | 2.1% |
| Jun 2026 | 55.6% | 20.8% | 9.9% | 8.5% | 3.1% | 2.2% |
| Jul 2026 | 55.8% | 19.6% | 9.9% | 9.6% | 3.1% | 2% |
| Aug 2026 | 55.8% | 19.8% | 10% | 9% | 3.4% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bose and Sonos comparison changed over the last 12 months?
3 findings
- Bose was ahead of Sonos in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among speaker brands in New Zealand moved from 21.4% to 19.8%, and its estimated monthly branded searches moved from 18K to 17.9K.
- Across the 11 months ending August 2026, Sonos’ estimated Share of Search among speaker brands in New Zealand moved from 9.6% to 10%, and its estimated monthly branded searches moved from 8.1K to 9.1K.
How did search popularity change for New Zealand speaker brands in August 2026?
1 change
Estimated monthly branded searches for Sonos in New Zealand rose 12.8% over 11 measured months, from 8.1K to 9.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bose’s and Sonos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bose
19 branded search terms
- bose
- bose bluetooth speaker
- bose cancelling headphones
- bose co nz
- bose ear phones
- bose earbuds
- bose earphones
- bose near me
- bose nz
- bose online
- bose open earbuds
- bose qc
- bose qc earbuds
- bose qc headphones
- bose soundbar
- bose soundlink
- bose soundlink flex
- bose speakers
- bose tv speaker
Sonos
22 branded search terms
- sonos
- sonos amp
- sonos arc
- sonos bluetooth speaker
- sonos com
- sonos five
- sonos move
- sonos move 2
- sonos nz
- sonos one
- sonos online
- sonos play
- sonos play 1
- sonos play 5 speaker
- sonos port
- sonos ray
- sonos roam
- sonos roam 2
- sonos sound bars
- sonos soundbar
- sonos speaker
- sonos sub
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.