How popular isSonos in search?
In August 2026, there were an estimated 9.1K branded searches for Sonos in New Zealand which is up 12.8% over the last 11 months. Sonos holds 10% estimated Share of Search among New Zealand speaker brands and is ranked 3rd of 6 competitors for search popularity.
- JBL55.8%
Bose19.8%
Sonos10%
Ultimate Ears9%
Marshall3.4%
Bang & Olufsen1.9%
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Which speaker brands compete with Sonos?
Share of Search by month for JBL, Bose, Sonos, Ultimate Ears, Marshall. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Bose | Sonos | Ultimate Ears | Marshall | Bang & Olufsen |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 21.4% | 9.6% | 12% | 2.8% | 2.1% |
| Nov 2025 | 52.2% | 19.7% | 10.5% | 13.3% | 2.8% | 1.5% |
| Dec 2025 | 60.7% | 15.7% | 8.4% | 11.6% | 2.3% | 1.2% |
| Jan 2026 | 57% | 17.9% | 10% | 10.3% | 2.7% | 2.1% |
| Feb 2026 | 56.4% | 18.6% | 9.7% | 10.2% | 2.7% | 2.3% |
| Mar 2026 | 54.9% | 19.6% | 11.1% | 9.6% | 2.7% | 2.2% |
| Apr 2026 | 57.2% | 18.6% | 10.6% | 9.2% | 2.5% | 1.9% |
| May 2026 | 55.9% | 20.7% | 10.3% | 8% | 3% | 2.1% |
| Jun 2026 | 55.6% | 20.8% | 9.9% | 8.5% | 3.1% | 2.2% |
| Jul 2026 | 55.8% | 19.6% | 9.9% | 9.6% | 3.1% | 2% |
| Aug 2026 | 55.8% | 19.8% | 10% | 9% | 3.4% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.8% | 50.5K | +6.2% | 0 points | |
| 2, held 2nd | 19.8% | 17.9K | +7.6% | +0.3 points | |
| 3, held 3rd | 10% | 9.1K | +8.1% | +0.2 points | |
| 4, held 4th | 9% | 8.2K | -0.61% | -0.6 points | |
| 5, held 5th | 3.4% | 3.1K | +16.1% | +0.3 points | |
| 6, held 6th | 1.9% | 1.7K | -2.9% | -0.2 points |
1.JBL
55.8%
held 1st · 50.5K estimated branded searches · +6.2% vs prior month · 0 points
2.
Bose19.8%
held 2nd · 17.9K estimated branded searches · +7.6% vs prior month · +0.3 points
3.
Sonos10%
held 3rd · 9.1K estimated branded searches · +8.1% vs prior month · +0.2 points
9%
held 4th · 8.2K estimated branded searches · -0.61% vs prior month · -0.6 points
5.
Marshall3.4%
held 5th · 3.1K estimated branded searches · +16.1% vs prior month · +0.3 points
1.9%
held 6th · 1.7K estimated branded searches · -2.9% vs prior month · -0.2 points
Compare search popularity between Sonos and its closest rivals
How has branded search demand for Sonos changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sonos in New Zealand rose from 8.1K to 9.1K.
- Across the 11 months ending August 2026, Sonos’ estimated Share of Search among speaker brands in New Zealand peaked at 11.1% in March 2026 and was lowest at 8.4% in December 2025.
- Across the 11 months ending August 2026, Sonos rose from 4th to 3rd among speaker brands in New Zealand.
How did search popularity change for New Zealand speaker brands in August 2026?
4 changes
In August 2026, Ultimate Ears lost estimated Share of Search among speaker brands in New Zealand, from 9.6% to 9%.
Estimated monthly branded searches for Marshall in New Zealand rose 32.5% over 11 measured months, from 2.3K to 3.1K in August 2026.
Estimated monthly branded searches for JBL in New Zealand rose 15% over 11 measured months, from 43.9K to 50.5K in August 2026.
Estimated monthly branded searches for Sonos in New Zealand rose 12.8% over 11 measured months, from 8.1K to 9.1K in August 2026.
How is Sonos measured?
Brandwave collects information about searches that people make online using Sonos’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
22 branded search terms
- sonos
- sonos amp
- sonos arc
- sonos bluetooth speaker
- sonos com
- sonos five
- sonos move
- sonos move 2
- sonos nz
- sonos one
- sonos online
- sonos play
- sonos play 1
- sonos play 5 speaker
- sonos port
- sonos ray
- sonos roam
- sonos roam 2
- sonos sound bars
- sonos soundbar
- sonos speaker
- sonos sub
Do you work for Sonos? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sonos your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.