Soundbar brands in New Zealand:Which are most popular?
In September 2026, JBL was the most searched soundbar brand in New Zealand, accounting for 68.5% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, JBL and Samsung showed up in every answer. Samsung was recommended most often, coming first in two out of five responses.
JBLShare of searches 68.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
BoseShare of searches 19.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
SonosShare of searches 10.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SamsungShare of searches 0.68%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
LGShare of searches 0.49%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top soundbar brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, JBL and Samsung appeared every time. Samsung was recommended most often, coming first in two out of five answers. Sonos was second, and JBL was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yamaha2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about soundbar brands
5 answers
Asked ChatGPT
“Which soundbar brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best soundbar brands in New Zealand?”
Asked ChatGPT
“What's the best soundbar brand in New Zealand for better tv sound?”
Searched Google, AI Overview
“soundbar for tv”
Searched Google, AI Overview
“soundbar nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which soundbar brands do people search for most?
This chart shows how often people search Google for each soundbar brand by name. Each line represents a brand's share of searches for all seven soundbar brands we track, month by month, from searches in New Zealand.
Share of searches by month for JBL, Bose, Sonos. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Bose | Sonos | Samsung | LG | Panasonic | Yamaha |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 24% | 10% | 0.79% | 0.56% | 0.42% | 0.14% |
| Nov 2025 | 64.6% | 22.6% | 11.2% | 0.68% | 0.51% | 0.37% | 0.07% |
| Dec 2025 | 72.4% | 17.8% | 8.5% | 0.53% | 0.32% | 0.36% | 0.06% |
| Jan 2026 | 67.8% | 20.1% | 10.2% | 0.76% | 0.55% | 0.51% | 0.1% |
| Feb 2026 | 66.8% | 20.9% | 10.4% | 0.82% | 0.61% | 0.36% | 0.08% |
| Mar 2026 | 64.2% | 21.7% | 12.2% | 0.91% | 0.68% | 0.26% | 0.05% |
| Apr 2026 | 67.2% | 19.7% | 11.2% | 0.79% | 0.75% | 0.35% | 0.06% |
| May 2026 | 65.2% | 22% | 11% | 0.65% | 0.61% | 0.43% | 0.08% |
| Jun 2026 | 65.3% | 22.5% | 10.4% | 0.64% | 0.74% | 0.34% | 0.06% |
| Jul 2026 | 66% | 21.6% | 10.5% | 0.78% | 0.66% | 0.42% | 0.08% |
| Aug 2026 | 65.8% | 21.8% | 10.7% | 0.88% | 0.6% | 0.26% | 0.07% |
| Sep 2026 | 68.5% | 19.6% | 10.4% | 0.68% | 0.49% | 0.24% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.5% | 39.3K | +9.5% | +2.7 points | |
| 2, held 2nd | 19.6% | 11.2K | -5.3% | -2.2 points | |
| 3, held 3rd | 10.4% | 6K | +2.6% | -0.3 points | |
| 4, held 4th | 0.68% | 390 | -18.8% | -0.2 points | |
| 5, held 5th | 0.49% | 280 | -15.2% | -0.1 points | |
| 6, held 6th | 0.24% | 140 | 0% | 0 points | |
| 7, held 7th | 0.09% | 50 | +25% | 0 points |
1.
JBL68.5%
Held 1st. 39.3K estimated branded searches, +9.5% vs prior month. Share +2.7 points.
2.
Bose19.6%
Held 2nd. 11.2K estimated branded searches, -5.3% vs prior month. Share -2.2 points.
3.
Sonos10.4%
Held 3rd. 6K estimated branded searches, +2.6% vs prior month. Share -0.3 points.
4.
Samsung0.68%
Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.
5.
LG0.49%
Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.
0.24%
Held 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
7.
Yamaha0.09%
Held 7th. 50 estimated branded searches, +25% vs prior month. Share 0 points.
Which brand is most popular in search among soundbar brands in New Zealand?
7 brands
In September 2026, JBL was the most searched among soundbar brands in New Zealand, with an estimated 39.3K branded searches, 68.5% of all searches for the seven we track. Bose is in 2nd place, 48.9 percentage points behind at 19.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| JBL | 64.1% → 68.5% | 72.4%Dec 2025 | 64.1%Oct 2025 | 1st |
| Bose | 24% → 19.6% | 24%Oct 2025 | 17.8%Dec 2025 | 2nd |
| Sonos | 10% → 10.4% | 12.2%Mar 2026 | 8.5%Dec 2025 | 3rd |
| Samsung | 0.79% → 0.68% | 0.91%Mar 2026 | 0.53%Dec 2025 | 4th |
| LG | 0.56% → 0.49% | 0.75%Apr 2026 | 0.32%Dec 2025 | 5th |
| Panasonic | 0.42% → 0.24% | 0.51%Jan 2026 | 0.24%Sep 2026 | 6th |
| Yamaha | 0.14% → 0.09% | 0.14%Oct 2025 | 0.05%Mar 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, JBL’s share of searches among soundbar brands in New Zealand increased from 64.1% to 68.5%.
- Across the 12 months ending September 2026, Bose’s share of searches among soundbar brands in New Zealand decreased from 24% to 19.6%.
- Across the 12 months ending September 2026, JBL’s share of searches among soundbar brands in New Zealand peaked at 72.4% in December 2025 and was lowest at 64.1% in October 2025.
- Across the 12 months ending September 2026, Bose’s share of searches among soundbar brands in New Zealand peaked at 24% in October 2025 and was lowest at 17.8% in December 2025.
- Across the 12 months ending September 2026, Sonos’ share of searches among soundbar brands in New Zealand peaked at 12.2% in March 2026 and was lowest at 8.5% in December 2025.
- Across the 12 months ending September 2026, Sonos, Samsung, LG, Panasonic and Yamaha held steady: their share of searches among soundbar brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand soundbar brands in September 2026?
5 changes
In September 2026, JBL gained share of searches among soundbar brands in New Zealand, from 65.8% to 68.5%.
In September 2026, Bose lost share of searches among soundbar brands in New Zealand, from 21.8% to 19.6%.
Estimated monthly branded searches for Sonos in New Zealand rose 20.4% over 12 measured months, from 5K to 6K in September 2026.
Estimated monthly branded searches for Panasonic in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
Estimated monthly branded searches for Yamaha in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.
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