Brandwave

How popular isJBL?

In September 2026, people searched for JBL by name about 46,600 times in New Zealand, a 24% increase from the previous year. These searches made up 68.5% of all New Zealand soundbar brand searches, placing JBL first out of seven brands. When we asked both ChatGPT and Google AI Overviews about soundbar brands, JBL appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

JBL is the most searched of 7 competitors and the third most recommended in AI answers.

  1. JBLShare of searches 68.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. BoseShare of searches 19.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. SonosShare of searches 10.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SamsungShare of searches 0.68%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. LGShare of searches 0.49%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+2 more

JBL website (opens in a new tab)

Follow JBL and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top soundbar brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, JBL appeared in all five answers. JBL is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. Sonos2nd
  3. JBL3rd
  4. LG4th
  5. Bose5th
  6. Yamaha6th
  7. Panasonic7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yamaha2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soundbar brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which soundbar brands compete with JBL?

JBL against soundbar brands in New Zealand, by month

Share of searches by month for JBL, Bose, Sonos. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLBoseSonosSamsungLGPanasonicYamaha
Oct 202564.1%24%10%0.79%0.56%0.42%0.14%
Nov 202564.6%22.6%11.2%0.68%0.51%0.37%0.07%
Dec 202572.4%17.8%8.5%0.53%0.32%0.36%0.06%
Jan 202667.8%20.1%10.2%0.76%0.55%0.51%0.1%
Feb 202666.8%20.9%10.4%0.82%0.61%0.36%0.08%
Mar 202664.2%21.7%12.2%0.91%0.68%0.26%0.05%
Apr 202667.2%19.7%11.2%0.79%0.75%0.35%0.06%
May 202665.2%22%11%0.65%0.61%0.43%0.08%
Jun 202665.3%22.5%10.4%0.64%0.74%0.34%0.06%
Jul 202666%21.6%10.5%0.78%0.66%0.42%0.08%
Aug 202665.8%21.8%10.7%0.88%0.6%0.26%0.07%
Sep 202668.5%19.6%10.4%0.68%0.49%0.24%0.09%

  1. 1.JBL

    68.5%

    Held 1st. 39.3K estimated branded searches, +9.5% vs prior month. Share +2.7 points.

  2. 2.Bose

    19.6%

    Held 2nd. 11.2K estimated branded searches, -5.3% vs prior month. Share -2.2 points.

  3. 3.Sonos

    10.4%

    Held 3rd. 6K estimated branded searches, +2.6% vs prior month. Share -0.3 points.

  4. 4.Samsung

    0.68%

    Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  5. 5.LG

    0.49%

    Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.

  6. 6.Panasonic

    0.24%

    Held 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Yamaha

    0.09%

    Held 7th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

Compare popularity between JBL and its closest rivals

Every comparison with JBL

22 comparisons

How has branded search demand for JBL changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for JBL in New Zealand rose from 37.6K to 46.6K.
  • Across the 12 months ending September 2026, JBL’s share of searches among soundbar brands in New Zealand increased from 64.1% to 68.5%.
  • Across the 12 months ending September 2026, JBL’s share of searches among soundbar brands in New Zealand peaked at 72.4% in December 2025 and was lowest at 64.1% in October 2025.

How did search popularity change for New Zealand soundbar brands in September 2026?

5 changes

  1. In September 2026, JBL gained share of searches among soundbar brands in New Zealand, from 65.8% to 68.5%.

  2. In September 2026, Bose lost share of searches among soundbar brands in New Zealand, from 21.8% to 19.6%.

  3. Estimated monthly branded searches for Sonos in New Zealand rose 20.4% over 12 measured months, from 5K to 6K in September 2026.

  4. Estimated monthly branded searches for Panasonic in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.

  5. Estimated monthly branded searches for Yamaha in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are JBL’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using JBL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jbl
  • jbl bluetooth speaker
  • jbl boombox 4
  • jbl boombox3
  • jbl ear buds
  • jbl earbuds
  • jbl earphones
  • jbl headphones
  • jbl mic
  • jbl partybox
  • jbl partybox 320
  • jbl sound bar
  • jbl speaker
  • jbl wireless mic

Do you work for JBL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does JBL compete?

JBL is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands2nd of 1023.7%Show ranking
Bluetooth headphones brands2nd of 824.1%Show ranking
Bluetooth earbuds brands2nd of 625.7%Show ranking
Earphones brands2nd of 625.9%Show ranking
Ear buds brands2nd of 426%Show ranking
Speaker brands1st of 1245%Show ranking
Bluetooth speaker brands1st of 848.8%Show ranking
Home cinema brands1st of 852.6%Show ranking
Soundbar brands1st of 768.5%Shown above
Soundbar with subwoofer brands1st of 638.7%Show ranking
Creator with pink hair and a pink jacket

Is JBL your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free