How popular isLG?
In September 2026, people searched for LG by name about 9,160 times in New Zealand, a 17.1% increase from the previous year. These searches made up 0.49% of all New Zealand soundbar brand searches, placing LG fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about soundbar brands, LG appeared in four of the five answers and was the fourth most recommended of the seven.
LG is the fifth most searched of 7 competitors and the fourth most recommended in AI answers.
JBLShare of searches 68.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
BoseShare of searches 19.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
SonosShare of searches 10.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SamsungShare of searches 0.68%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
LGShare of searches 0.49%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top soundbar brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, LG was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. LG is the fourth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sonos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yamaha2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about soundbar brands
5 answers
Asked ChatGPT
“Which soundbar brand should I go to in New Zealand?”
Asked ChatGPT
“What are the best soundbar brands in New Zealand?”
Asked ChatGPT
“What's the best soundbar brand in New Zealand for better tv sound?”
Searched Google, AI Overview
“soundbar for tv”
Searched Google, AI Overview
“soundbar nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which soundbar brands compete with LG?
Share of searches by month for JBL, Bose, Sonos, LG. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Bose | Sonos | Samsung | LG | Panasonic | Yamaha |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.1% | 24% | 10% | 0.79% | 0.56% | 0.42% | 0.14% |
| Nov 2025 | 64.6% | 22.6% | 11.2% | 0.68% | 0.51% | 0.37% | 0.07% |
| Dec 2025 | 72.4% | 17.8% | 8.5% | 0.53% | 0.32% | 0.36% | 0.06% |
| Jan 2026 | 67.8% | 20.1% | 10.2% | 0.76% | 0.55% | 0.51% | 0.1% |
| Feb 2026 | 66.8% | 20.9% | 10.4% | 0.82% | 0.61% | 0.36% | 0.08% |
| Mar 2026 | 64.2% | 21.7% | 12.2% | 0.91% | 0.68% | 0.26% | 0.05% |
| Apr 2026 | 67.2% | 19.7% | 11.2% | 0.79% | 0.75% | 0.35% | 0.06% |
| May 2026 | 65.2% | 22% | 11% | 0.65% | 0.61% | 0.43% | 0.08% |
| Jun 2026 | 65.3% | 22.5% | 10.4% | 0.64% | 0.74% | 0.34% | 0.06% |
| Jul 2026 | 66% | 21.6% | 10.5% | 0.78% | 0.66% | 0.42% | 0.08% |
| Aug 2026 | 65.8% | 21.8% | 10.7% | 0.88% | 0.6% | 0.26% | 0.07% |
| Sep 2026 | 68.5% | 19.6% | 10.4% | 0.68% | 0.49% | 0.24% | 0.09% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.5% | 39.3K | +9.5% | +2.7 points | |
| 2, held 2nd | 19.6% | 11.2K | -5.3% | -2.2 points | |
| 3, held 3rd | 10.4% | 6K | +2.6% | -0.3 points | |
| 4, held 4th | 0.68% | 390 | -18.8% | -0.2 points | |
| 5, held 5th | 0.49% | 280 | -15.2% | -0.1 points | |
| 6, held 6th | 0.24% | 140 | 0% | 0 points | |
| 7, held 7th | 0.09% | 50 | +25% | 0 points |
1.
JBL68.5%
Held 1st. 39.3K estimated branded searches, +9.5% vs prior month. Share +2.7 points.
2.
Bose19.6%
Held 2nd. 11.2K estimated branded searches, -5.3% vs prior month. Share -2.2 points.
3.
Sonos10.4%
Held 3rd. 6K estimated branded searches, +2.6% vs prior month. Share -0.3 points.
4.
Samsung0.68%
Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.
5.
LG0.49%
Held 5th. 280 estimated branded searches, -15.2% vs prior month. Share -0.1 points.
0.24%
Held 6th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
7.
Yamaha0.09%
Held 7th. 50 estimated branded searches, +25% vs prior month. Share 0 points.
Compare popularity between LG and its closest rivals
Every comparison with LG
43 comparisons
- LG vs Philips
- Bosch vs LG
- Fisher & Paykel vs LG
- Haier vs LG
- LG vs Miele
- LG vs Samsung
- LG vs Smeg
- LG vs Westinghouse
- Electrolux vs LG
- LG vs TCL
- Beko vs LG
- LG vs Veon
- Hisense vs LG
- LG vs Mitsubishi Electric
- AOC vs LG
- ASUS vs LG
- Belling vs LG
- BISSELL vs LG
- Bose vs LG
- Breville vs LG
- Dyson vs LG
- Epson vs LG
- HP vs LG
- JBL vs LG
- KitchenAid vs LG
- Lenovo vs LG
- LG vs Russell Hobbs
- LG vs Ryobi
- LG vs Sonos
- LG vs Sony
- LG vs Tefal
- Carrier vs LG
- Daikin vs LG
- LG vs Midea
- LG vs Mitsubishi
- LG vs Sharp
- LG vs Temperzone
- Denon vs LG
- LG vs Shark
- BenQ vs LG
- LG vs Yamaha
- AEG vs LG
- LG vs ViewSonic
How has branded search demand for LG changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for LG in New Zealand rose from 7.8K to 9.2K.
- Across the 12 months ending September 2026, LG’s share of searches among soundbar brands in New Zealand held steady, from 0.56% to 0.49%.
How did search popularity change for New Zealand soundbar brands in September 2026?
5 changes
In September 2026, JBL gained share of searches among soundbar brands in New Zealand, from 65.8% to 68.5%.
In September 2026, Bose lost share of searches among soundbar brands in New Zealand, from 21.8% to 19.6%.
Estimated monthly branded searches for Sonos in New Zealand rose 20.4% over 12 measured months, from 5K to 6K in September 2026.
Estimated monthly branded searches for Panasonic in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026.
Estimated monthly branded searches for Yamaha in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.
How are LG’s branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using LG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lg curved monitor
- lg dishwasher
- lg dryer
- lg dryer washer
- lg fridge
- lg fridge freezer
- lg gaming monitor
- lg monitor
- lg oled monitor
- lg oled tv
- lg oven
- lg tv
- lg ultrafine monitor
- lg ultragear
- lg ultragear 27
- lg ultragear monitor
- lg ultrawide monitor
- lg washing machine
Do you work for LG? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does LG compete?
Is LG your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.