Brandwave

LG vs Shark:Which is more popular?

In September 2026, LG had more branded searches than Shark among cordless vacuum brands in New Zealand. LG had about 280 branded searches, while Shark had 210. LG made up 0.56% of all cordless vacuum brand searches we track, and Shark accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about cordless vacuum brands, Shark appeared in all five answers and LG in four. Shark was mentioned before LG in every answer.

Among cordless vacuum brands in New Zealand in September 2026

Who do people search for more?

LG, about 33% more searches than Shark

LG 280 searchesShark 210 searches

Who does AI mention more?

Shark, mentioned in every answer we collected

Shark in 5 of 5LG in 4 of 5

Who does AI recommend more?

Shark, named ahead of LG in every answer

Shark first in 5LG never first

Follow LG vs Shark and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cordless vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shark appeared in all five answers. LG was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shark was listed before LG in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. LG3rd
  4. Samsung4th
  5. Miele5th
  6. BISSELL6th
  7. Ryobi–
  8. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cordless vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is LG or Shark more popular in search?

This chart shows how often people search Google for LG and Shark by name. Each line represents a brand's share of searches for all eight cordless vacuum brands we track, month by month, from searches in New Zealand.

LG and Shark among cordless vacuum brands in New Zealand, by month

Share of searches by month for LG, Shark. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonRyobiBISSELLMieleElectroluxSamsungLGShark
Oct 202558%21.1%9.1%6.5%3.6%0.87%0.63%0.16%
Nov 202564.3%19.1%6.8%5.9%2.7%0.67%0.5%0.1%
Dec 202562.4%21.5%7%4.4%3.3%0.77%0.47%0.14%
Jan 202653.1%24.7%9.5%6.3%4.6%0.88%0.64%0.2%
Feb 202652.4%24.9%8.9%7.8%4.3%0.86%0.65%0.24%
Mar 202652.7%25.2%8.4%8.1%3.7%0.96%0.71%0.27%
Apr 202654.1%23.4%8.8%7.4%4.1%1%0.95%0.28%
May 202657.1%19%9.2%8.8%3.9%0.78%0.73%0.51%
Jun 202656.7%19%9.3%8.3%4.6%0.78%0.91%0.42%
Jul 202659.7%17.3%10.3%6.5%4%0.91%0.77%0.4%
Aug 202656.9%20.4%10.7%6.3%3.6%1.1%0.75%0.32%
Sep 202658.6%22.1%8.6%5.6%3.3%0.79%0.56%0.42%

How has the LG and Shark comparison changed over the last 12 months?

3 findings
  • LG was ahead of Shark in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among cordless vacuum brands in New Zealand moved from 0.63% to 0.56%, and its estimated monthly branded searches held steady at 280.
  • Across the 12 months ending September 2026, Shark’s share of searches among cordless vacuum brands in New Zealand moved from 0.16% to 0.42%, and its estimated monthly branded searches moved from 70 to 210.

How did search popularity change for New Zealand cordless vacuum brands in September 2026?

1 change

  1. Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using LG’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

Shark

1 branded search term

  • shark robot vacuum

How the Brand Demand Index is measured

Other head-to-heads among cordless vacuum brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free