How popular isShark in search?
In August 2026, there were an estimated 9.1K branded searches for Shark in New Zealand which is up 84.2% over the last 11 months. Shark holds 8.5% estimated Share of Search among New Zealand vacuum cleaner brands and is ranked 4th of 8 competitors for search popularity.
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Which vacuum cleaner brands compete with Shark?
Share of Search by month for Dyson, Miele, BISSELL, Shark, Electrolux, Dreame, Roborock, iRobot. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Miele | BISSELL | Shark | Electrolux | Dreame | Roborock | iRobot |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.2% | 13.9% | 9.7% | 5% | 6.2% | 1.8% | 3% | 3.3% |
| Nov 2025 | 64.4% | 10.5% | 7.5% | 4.7% | 4.4% | 2.2% | 3.7% | 2.5% |
| Dec 2025 | 60.7% | 10.1% | 8.4% | 5.6% | 5.1% | 2.5% | 3.5% | 4.2% |
| Jan 2026 | 54.6% | 12.8% | 10.6% | 6.1% | 7% | 2.6% | 3.4% | 2.9% |
| Feb 2026 | 55.1% | 12.9% | 10.6% | 5.7% | 6.5% | 2.6% | 3.6% | 2.9% |
| Mar 2026 | 55.4% | 13.7% | 10% | 5.3% | 6.4% | 2.9% | 3.6% | 2.7% |
| Apr 2026 | 55.5% | 13.4% | 9.2% | 5.2% | 6.7% | 3.2% | 4% | 2.8% |
| May 2026 | 54.9% | 13.7% | 9.4% | 5.9% | 6.3% | 3.6% | 3.6% | 2.7% |
| Jun 2026 | 53.9% | 13.7% | 10.6% | 6.1% | 6.7% | 3.4% | 3.2% | 2.4% |
| Jul 2026 | 54.3% | 12.8% | 9.7% | 6.8% | 6.6% | 3.6% | 3.5% | 2.8% |
| Aug 2026 | 52% | 12.3% | 10.9% | 8.5% | 6.3% | 4.3% | 3.2% | 2.5% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52% | 55.6K | -7% | -2.2 points | |
| 2, held 2nd | 12.3% | 13.1K | -6.6% | -0.5 points | |
| 3, held 3rd | 10.9% | 11.6K | +8.1% | +1.1 points | |
| 4, held 4th | 8.5% | 9.1K | +21.8% | +1.7 points | |
| 5, held 5th | 6.3% | 6.7K | -8.3% | -0.4 points | |
| 6, held 6th | 4.3% | 4.6K | +16% | +0.7 points | |
| 7, held 7th | 3.2% | 3.4K | -10% | -0.2 points | |
| 8, held 8th | 2.5% | 2.7K | -11.9% | -0.3 points |
1.
Dyson52%
held 1st · 55.6K estimated branded searches · -7% vs prior month · -2.2 points
2.
Miele12.3%
held 2nd · 13.1K estimated branded searches · -6.6% vs prior month · -0.5 points
3.
BISSELL10.9%
held 3rd · 11.6K estimated branded searches · +8.1% vs prior month · +1.1 points
4.
Shark8.5%
held 4th · 9.1K estimated branded searches · +21.8% vs prior month · +1.7 points
6.3%
held 5th · 6.7K estimated branded searches · -8.3% vs prior month · -0.4 points
6.
Dreame4.3%
held 6th · 4.6K estimated branded searches · +16% vs prior month · +0.7 points
7.
Roborock3.2%
held 7th · 3.4K estimated branded searches · -10% vs prior month · -0.2 points
8.
iRobot2.5%
held 8th · 2.7K estimated branded searches · -11.9% vs prior month · -0.3 points
Compare search popularity between Shark and its closest rivals
How has branded search demand for Shark changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Shark in New Zealand rose from 5K to 9.1K.
- Across the 11 months ending August 2026, Shark’s estimated Share of Search among vacuum cleaner brands in New Zealand increased from 5% to 8.5%.
- Across the 11 months ending August 2026, Shark’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 8.5% in August 2026 and was lowest at 4.7% in November 2025.
- Across the 11 months ending August 2026, Shark rose from 5th to 4th among vacuum cleaner brands in New Zealand.
How did search popularity change for New Zealand vacuum cleaner brands in August 2026?
6 changes
In August 2026, Shark gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 6.8% to 8.5%.
In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 9.7% to 10.9%.
In August 2026, Dreame gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 3.6% to 4.3%.
In August 2026, Dyson lost estimated Share of Search among vacuum cleaner brands in New Zealand, from 54.3% to 52%.
Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026.
Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026.
How is Shark measured?
Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- shark robot vacuum
- shark stick vacuum
- shark vacuum
Who owns Shark?
Shark is owned by 
SharkNinja. Brandwave also tracks Ninja and 
Shark Beauty, owned by the same company, in New Zealand.
Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Shark your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.