Brandwave

How popular isShark?

In September 2026, people searched for Shark by name about 11,000 times in New Zealand, a 122% increase from the previous year. These searches made up 0.52% of all New Zealand stick vacuum brand searches, placing Shark seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about stick vacuum brands, Shark appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Shark is the seventh most searched of 8 competitors and the second most recommended in AI answers.

  1. DysonShare of searches 72.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. BISSELLShare of searches 10.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. MieleShare of searches 7.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 6th
  4. ElectroluxShare of searches 6.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. SharkShare of searches 0.52%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

+3 more

Shark website (opens in a new tab)

Follow Shark and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top stick vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Shark appeared in all four answers. Shark is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Samsung3rd
  4. LG4th
  5. BISSELL5th
  6. Miele6th
  7. Bosch7th
  8. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shark4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miele2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LG2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • BISSELL1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Electrolux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about stick vacuum brands

4 answers

  • Asked ChatGPT

    “Which stick vacuum brand should I buy in New Zealand?”

    1. 1Dyson
    2. 2Samsung
    3. 3LG
    4. 4Shark

  • Asked ChatGPT

    “What are the best stick vacuum brands in New Zealand?”

    1. 1Dyson
    2. 2Shark
    3. 3LG
    4. 4Samsung
    5. 5Bosch
    6. 6Miele

  • Asked ChatGPT

    “What's the best stick vacuum brand in New Zealand for quick floor cleaning?”

    1. 1Dyson
    2. 2Shark
    3. 3Samsung

  • Searched Google, AI Overview

    “best stick vacuum”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best cordless vacuum nz”

    1. 1Dyson
    2. 2BISSELL
    3. 3Miele
    4. 4Shark

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stick vacuum brands compete with Shark?

Shark against stick vacuum brands in New Zealand, by month

Share of searches by month for Dyson, BISSELL, Miele, Electrolux, Shark. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLMieleElectroluxSamsungLGSharkBosch
Oct 202570.7%11.1%8.1%7.2%1.6%0.76%0.19%0.25%
Nov 202577.5%8.2%7.2%5%1.2%0.61%0.12%0.19%
Dec 202577.3%8.7%5.6%6.1%1.3%0.58%0.18%0.28%
Jan 202667.3%12.1%8.3%9.2%1.7%0.81%0.26%0.4%
Feb 202666.6%11.3%10.3%9%1.4%0.82%0.31%0.31%
Mar 202667.7%10.8%10.8%7.9%1.4%0.91%0.35%0.22%
Apr 202667.3%10.9%9.6%8.9%1.4%1.2%0.35%0.35%
May 202667.6%10.9%10.7%7.6%1.4%0.86%0.6%0.26%
Jun 202666.8%11%10.1%8.8%1.5%1.1%0.49%0.2%
Jul 202669%12%7.9%7.9%1.6%0.89%0.46%0.24%
Aug 202668.7%12.9%7.9%7.2%1.6%0.9%0.38%0.25%
Sep 202672.6%10.6%7.2%6.7%1.3%0.7%0.52%0.35%

  1. 1.Dyson

    72.6%

    Held 1st. 29.1K estimated branded searches, +16% vs prior month. Share +3.8 points.

  2. 2.BISSELL

    10.6%

    Held 2nd. 4.3K estimated branded searches, -9.6% vs prior month. Share -2.3 points.

  3. 3.Miele

    7.2%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Electrolux

    6.7%

    Held 4th. 2.7K estimated branded searches, +1.9% vs prior month. Share -0.5 points.

  5. 5.Samsung

    1.3%

    Held 5th. 530 estimated branded searches, -11.7% vs prior month. Share -0.3 points.

  6. 6.LG

    0.7%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.

  7. 7.Shark

    0.52%

    Held 7th. 210 estimated branded searches, +50% vs prior month. Share +0.1 points.

  8. 8.Bosch

    0.35%

    Held 8th. 140 estimated branded searches, +55.6% vs prior month. Share +0.1 points.

Compare popularity between Shark and its closest rivals

Every comparison with Shark

14 comparisons

How has branded search demand for Shark changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shark in New Zealand rose from 5K to 11K.
  • Across the 12 months ending September 2026, Shark rose from 8th to 7th among stick vacuum brands in New Zealand.

How did search popularity change for New Zealand stick vacuum brands in September 2026?

6 changes

  1. In September 2026, Dyson gained share of searches among stick vacuum brands in New Zealand, from 68.7% to 72.6%.

  2. In September 2026, BISSELL lost share of searches among stick vacuum brands in New Zealand, from 12.9% to 10.6%.

  3. In September 2026, Miele lost share of searches among stick vacuum brands in New Zealand, from 7.9% to 7.2%.

  4. In September 2026, Electrolux lost share of searches among stick vacuum brands in New Zealand, from 7.2% to 6.7%.

  5. Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

  6. Estimated monthly branded searches for Bosch in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

How are Shark’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shark robot vacuum
  • shark stick vacuum
  • shark vacuum

How the Brand Demand Index is measured

Who owns Shark?

Shark is owned by SharkNinja. Brandwave also tracks Ninja and Shark Beauty, owned by the same company, in New Zealand.

Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Shark compete?

Shark is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands3rd of 913.3%Show ranking
Handheld vacuum brands7th of 70.41%Show ranking
Cordless vacuum brands8th of 80.42%Show ranking
Stick vacuum brands7th of 80.52%Shown above
Pet vacuum brands4th of 40.58%Show ranking
Bagless canister vacuum brands4th of 40.6%Show ranking
Mini vacuum brands3rd of 30.63%Show ranking
Creator with pink hair and a pink jacket

Is Shark your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free