Brandwave

How popular isShark?

In September 2026, people searched for Shark by name about 11,000 times in New Zealand, a 122% increase from the previous year. These searches made up 0.41% of all New Zealand handheld vacuum brand searches, placing Shark seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about handheld vacuum brands, Shark appeared in three of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Shark is the seventh most searched of 7 competitors and the most recommended in AI answers.

  1. DysonShare of searches 57.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. DeWaltShare of searches 14.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. EufyShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations –
  4. BISSELLShare of searches 8.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  5. SharkShare of searches 0.41%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top handheld vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shark was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Shark is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shark1st
  2. Dyson2nd
  3. Black+Decker3rd
  4. BISSELL4th
  5. DeWalt–
  6. Eufy–
  7. Miele–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Eufy2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BISSELL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about handheld vacuum brands

5 answers

  • Asked ChatGPT

    “Which handheld vacuum brand should I buy in New Zealand?”

    1. 1Shark
    2. 2Dyson
    3. 3Black+Decker

  • Asked ChatGPT

    “What are the best handheld vacuum brands in New Zealand?”

    1. 1Shark
    2. 2Dyson
    3. 3Black+Decker
    4. 4BISSELL

  • Asked ChatGPT

    “What's the best handheld vacuum brand in New Zealand for small messes?”

    1. 1Shark
    2. 2Dyson
    3. 3Black+Decker

  • Searched Google, AI Overview

    “handheld vacuum”

    1. 1Eufy

  • Searched Google, AI Overview

    “small vacuum cleaner”

    1. 1Eufy

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which handheld vacuum brands compete with Shark?

Shark against handheld vacuum brands in New Zealand, by month

Share of searches by month for Dyson, DeWalt, Eufy, BISSELL, Miele, Shark. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonDeWaltEufyBISSELLMieleBlack+DeckerShark
Oct 202557.9%12.9%12.3%9.1%6.4%1.1%0.16%
Nov 202565.3%11%9.9%6.9%5.9%0.84%0.1%
Dec 202565.3%10.1%11.6%7.3%4.6%1%0.15%
Jan 202655.5%13.1%13.5%9.9%6.6%1.1%0.21%
Feb 202651.7%14.9%15.8%8.8%7.7%1%0.24%
Mar 202653.6%14.3%14.2%8.5%8.2%0.95%0.27%
Apr 202653.9%13.8%14.8%8.8%7.4%1.2%0.28%
May 202654.8%13.2%13.2%8.9%8.4%1%0.49%
Jun 202653.6%15.6%12.6%8.8%7.8%1.1%0.39%
Jul 202656.8%12.9%12.9%9.8%6.2%1.1%0.38%
Aug 202654.7%15.3%12.1%10.3%6.1%1.2%0.31%
Sep 202657.2%14.3%13.2%8.4%5.5%1%0.41%

  1. 1.Dyson

    57.2%

    Held 1st. 29.1K estimated branded searches, +16% vs prior month. Share +2.5 points.

  2. 2.DeWalt

    14.3%

    Held 2nd. 7.3K estimated branded searches, +3.8% vs prior month. Share -1 points.

  3. 3.Eufy

    13.2%

    Held 3rd. 6.7K estimated branded searches, +21.3% vs prior month. Share +1.1 points.

  4. 4.BISSELL

    8.4%

    Held 4th. 4.3K estimated branded searches, -9.6% vs prior month. Share -1.9 points.

  5. 5.Miele

    5.5%

    Held 5th. 2.8K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Black+Decker

    1%

    Held 6th. 520 estimated branded searches, -7.1% vs prior month. Share -0.2 points.

  7. 7.Shark

    0.41%

    Held 7th. 210 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare popularity between Shark and its closest rivals

Every comparison with Shark

14 comparisons

How has branded search demand for Shark changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shark in New Zealand rose from 5K to 11K.
  • Across the 12 months ending September 2026, Shark’s share of searches among handheld vacuum brands in New Zealand held steady, from 0.16% to 0.41%.

How did search popularity change for New Zealand handheld vacuum brands in September 2026?

6 changes

  1. In September 2026, Dyson gained share of searches among handheld vacuum brands in New Zealand, from 54.7% to 57.2%.

  2. In September 2026, Eufy gained share of searches among handheld vacuum brands in New Zealand, from 12.1% to 13.2%.

  3. In September 2026, BISSELL lost share of searches among handheld vacuum brands in New Zealand, from 10.3% to 8.4%.

  4. In September 2026, DeWalt lost share of searches among handheld vacuum brands in New Zealand, from 15.3% to 14.3%.

  5. In September 2026, Miele lost share of searches among handheld vacuum brands in New Zealand, from 6.1% to 5.5%.

  6. Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

How are Shark’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Shark’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shark robot vacuum
  • shark stick vacuum
  • shark vacuum

How the Brand Demand Index is measured

Who owns Shark?

Shark is owned by SharkNinja. Brandwave also tracks Ninja and Shark Beauty, owned by the same company, in New Zealand.

Do you work for Shark? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Shark compete?

Shark is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands3rd of 913.3%Show ranking
Handheld vacuum brands7th of 70.41%Shown above
Cordless vacuum brands8th of 80.42%Show ranking
Stick vacuum brands7th of 80.52%Show ranking
Pet vacuum brands4th of 40.58%Show ranking
Bagless canister vacuum brands4th of 40.6%Show ranking
Mini vacuum brands3rd of 30.63%Show ranking
Creator with pink hair and a pink jacket

Is Shark your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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