Samsung vs Shark:Which is more popular?
In September 2026, Samsung had more branded searches than Shark among cordless vacuum brands in New Zealand. Samsung had about 390 branded searches, while Shark had 210. Samsung made up 0.79% of all cordless vacuum brand searches we track, and Shark accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about cordless vacuum brands, Shark appeared in all five answers and Samsung in four. Shark was mentioned before Samsung in every answer.
Who do people search for more?
Samsung, about 86% more searches than Shark
Who does AI mention more?
Shark, mentioned in every answer we collected
Who does AI recommend more?
Shark, named ahead of Samsung in every answer
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Top cordless vacuum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shark appeared in all five answers. Samsung was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shark was listed before Samsung in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cordless vacuum brands
5 answers
Asked ChatGPT
“Which cordless vacuum brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cordless vacuum brands in New Zealand?”
Asked ChatGPT
“What's the best cordless vacuum brand in New Zealand for quick home cleaning?”
Searched Google, AI Overview
“best cordless vacuum”
Searched Google, AI Overview
“best stick vacuum nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Samsung or Shark more popular in search?
This chart shows how often people search Google for Samsung and Shark by name. Each line represents a brand's share of searches for all eight cordless vacuum brands we track, month by month, from searches in New Zealand.
Share of searches by month for Samsung, Shark. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Ryobi | BISSELL | Miele | Electrolux | Samsung | LG | Shark |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 58% | 21.1% | 9.1% | 6.5% | 3.6% | 0.87% | 0.63% | 0.16% |
| Nov 2025 | 64.3% | 19.1% | 6.8% | 5.9% | 2.7% | 0.67% | 0.5% | 0.1% |
| Dec 2025 | 62.4% | 21.5% | 7% | 4.4% | 3.3% | 0.77% | 0.47% | 0.14% |
| Jan 2026 | 53.1% | 24.7% | 9.5% | 6.3% | 4.6% | 0.88% | 0.64% | 0.2% |
| Feb 2026 | 52.4% | 24.9% | 8.9% | 7.8% | 4.3% | 0.86% | 0.65% | 0.24% |
| Mar 2026 | 52.7% | 25.2% | 8.4% | 8.1% | 3.7% | 0.96% | 0.71% | 0.27% |
| Apr 2026 | 54.1% | 23.4% | 8.8% | 7.4% | 4.1% | 1% | 0.95% | 0.28% |
| May 2026 | 57.1% | 19% | 9.2% | 8.8% | 3.9% | 0.78% | 0.73% | 0.51% |
| Jun 2026 | 56.7% | 19% | 9.3% | 8.3% | 4.6% | 0.78% | 0.91% | 0.42% |
| Jul 2026 | 59.7% | 17.3% | 10.3% | 6.5% | 4% | 0.91% | 0.77% | 0.4% |
| Aug 2026 | 56.9% | 20.4% | 10.7% | 6.3% | 3.6% | 1.1% | 0.75% | 0.32% |
| Sep 2026 | 58.6% | 22.1% | 8.6% | 5.6% | 3.3% | 0.79% | 0.56% | 0.42% |
How has the Samsung and Shark comparison changed over the last 12 months?
3 findings
- Samsung was ahead of Shark in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among cordless vacuum brands in New Zealand moved from 0.87% to 0.79%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, Shark’s share of searches among cordless vacuum brands in New Zealand moved from 0.16% to 0.42%, and its estimated monthly branded searches moved from 70 to 210.
How did search popularity change for New Zealand cordless vacuum brands in September 2026?
1 change
Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Samsung’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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