Brandwave

How popular isBISSELL?

In September 2026, people searched for BISSELL by name about 11,500 times in New Zealand, a 28.5% increase from the previous year. These searches made up 8.6% of all New Zealand cordless vacuum brand searches, placing BISSELL third out of eight brands. When we asked both ChatGPT and Google AI Overviews about cordless vacuum brands, BISSELL appeared in one of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

BISSELL is the third most searched of 8 competitors and the sixth most recommended in AI answers.

  1. DysonShare of searches 58.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RyobiShare of searches 22.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BISSELLShare of searches 8.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. MieleShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. ElectroluxShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top cordless vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BISSELL was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. BISSELL is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. LG3rd
  4. Samsung4th
  5. Miele5th
  6. BISSELL6th
  7. Ryobi–
  8. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LG4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BISSELL1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cordless vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which cordless vacuum brands compete with BISSELL?

BISSELL against cordless vacuum brands in New Zealand, by month

Share of searches by month for Dyson, Ryobi, BISSELL, Miele, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonRyobiBISSELLMieleElectroluxSamsungLGShark
Oct 202558%21.1%9.1%6.5%3.6%0.87%0.63%0.16%
Nov 202564.3%19.1%6.8%5.9%2.7%0.67%0.5%0.1%
Dec 202562.4%21.5%7%4.4%3.3%0.77%0.47%0.14%
Jan 202653.1%24.7%9.5%6.3%4.6%0.88%0.64%0.2%
Feb 202652.4%24.9%8.9%7.8%4.3%0.86%0.65%0.24%
Mar 202652.7%25.2%8.4%8.1%3.7%0.96%0.71%0.27%
Apr 202654.1%23.4%8.8%7.4%4.1%1%0.95%0.28%
May 202657.1%19%9.2%8.8%3.9%0.78%0.73%0.51%
Jun 202656.7%19%9.3%8.3%4.6%0.78%0.91%0.42%
Jul 202659.7%17.3%10.3%6.5%4%0.91%0.77%0.4%
Aug 202656.9%20.4%10.7%6.3%3.6%1.1%0.75%0.32%
Sep 202658.6%22.1%8.6%5.6%3.3%0.79%0.56%0.42%

  1. 1.Dyson

    58.6%

    Held 1st. 29.1K estimated branded searches, +16% vs prior month. Share +1.7 points.

  2. 2.Ryobi

    22.1%

    Held 2nd. 11K estimated branded searches, +22% vs prior month. Share +1.7 points.

  3. 3.BISSELL

    8.6%

    Held 3rd. 4.3K estimated branded searches, -9.6% vs prior month. Share -2.1 points.

  4. 4.Miele

    5.6%

    Held 4th. 2.8K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Electrolux

    3.3%

    Held 5th. 1.6K estimated branded searches, +5.1% vs prior month. Share -0.2 points.

  6. 6.Samsung

    0.79%

    Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share -0.3 points.

  7. 7.LG

    0.56%

    Held 7th. 280 estimated branded searches, -15.2% vs prior month. Share -0.2 points.

  8. 8.Shark

    0.42%

    Held 8th. 210 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare popularity between BISSELL and its closest rivals

Every comparison with BISSELL

18 comparisons

How has branded search demand for BISSELL changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BISSELL in New Zealand rose from 8.9K to 11.5K.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among cordless vacuum brands in New Zealand decreased from 9.1% to 8.6%.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among cordless vacuum brands in New Zealand peaked at 10.7% in August 2026 and was lowest at 6.8% in November 2025.

How did search popularity change for New Zealand cordless vacuum brands in September 2026?

6 changes

  1. In September 2026, Dyson gained share of searches among cordless vacuum brands in New Zealand, from 56.9% to 58.6%.

  2. In September 2026, Ryobi gained share of searches among cordless vacuum brands in New Zealand, from 20.4% to 22.1%.

  3. In September 2026, BISSELL lost share of searches among cordless vacuum brands in New Zealand, from 10.7% to 8.6%.

  4. In September 2026, Miele lost share of searches among cordless vacuum brands in New Zealand, from 6.3% to 5.6%.

  5. Electrolux’s share of searches among cordless vacuum brands in New Zealand has lost ground for 3 months in a row, from 4.6% to 3.3% in September 2026.

  6. Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

How are BISSELL’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bissell
  • bissell carpet washer
  • bissell cleaner
  • bissell helix
  • bissell robot vacuum
  • bissell steam cleaner
  • bissell stick vacuum
  • bissell vacuum
  • bissell vacuum cleaner

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How the Brand Demand Index is measured

Where does BISSELL compete?

BISSELL is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands2nd of 913.9%Show ranking
Handheld vacuum brands4th of 78.4%Show ranking
Cordless vacuum brands3rd of 88.6%Shown above
Stick vacuum brands2nd of 810.6%Show ranking
Pet vacuum brands2nd of 411.8%Show ranking
Bagless canister vacuum brands2nd of 412.2%Show ranking
Mini vacuum brands2nd of 312.7%Show ranking
Carpet cleaner brands1st of 540.9%Show ranking
Mop vacuum brands1st of 390.1%Show ranking
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