Brandwave

How popular isBISSELL?

In September 2026, people searched for BISSELL by name about 11,500 times in New Zealand, a 28.5% increase from the previous year. These searches made up 12.2% of all New Zealand bagless canister vacuum brand searches, placing BISSELL second out of four brands. When we asked both ChatGPT and Google AI Overviews about bagless canister vacuum brands, BISSELL appeared in four of the five answers and was the second most recommended of the four.

Search and AI answers in September 2026

BISSELL is the second most searched of 4 competitors and the second most recommended in AI answers.

  1. DysonShare of searches 79.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. BISSELLShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. MieleShare of searches 8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. SharkShare of searches 0.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BISSELL website (opens in a new tab)

Follow BISSELL and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top bagless canister vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BISSELL was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. BISSELL is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Miele1st
  2. BISSELL2nd
  3. Dyson3rd
  4. Shark–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Miele5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BISSELL4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shark0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bagless canister vacuum brands

5 answers

  • Asked ChatGPT

    “Which bagless canister vacuum brand should I buy in New Zealand?”

    1. 1Miele
    2. 2Dyson
    3. 3BISSELL

  • Asked ChatGPT

    “What are the best bagless canister vacuum brands in New Zealand?”

    1. 1Miele
    2. 2Dyson

  • Asked ChatGPT

    “What's the best bagless canister vacuum brand in New Zealand for hard floors?”

    1. 1Miele
    2. 2Dyson
    3. 3BISSELL

  • Searched Google, AI Overview

    “best bagless canister vacuum”

    1. 1Miele
    2. 2BISSELL

  • Searched Google, AI Overview

    “bagless vacuum nz”

    1. 1BISSELL
    2. 2Miele

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bagless canister vacuum brands compete with BISSELL?

BISSELL against bagless canister vacuum brands in New Zealand, by month

Share of searches by month for Dyson, BISSELL, Miele. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLMieleShark
Oct 202578%12.8%9%0.22%
Nov 202583%9.1%7.8%0.13%
Dec 202584%9.7%6.1%0.2%
Jan 202676%14.2%9.5%0.31%
Feb 202674.6%13.3%11.7%0.37%
Mar 202675%12.5%12.1%0.4%
Apr 202675.9%12.9%10.8%0.41%
May 202674.8%12.6%11.9%0.69%
Jun 202675.2%12.9%11.4%0.57%
Jul 202676.9%13.9%8.8%0.53%
Aug 202676%14.8%8.8%0.44%
Sep 202679.3%12.2%8%0.6%

  1. 1.Dyson

    79.3%

    Held 1st. 27.8K estimated branded searches, +14.9% vs prior month. Share +3.3 points.

  2. 2.BISSELL

    12.2%

    Held 2nd. 4.3K estimated branded searches, -9.6% vs prior month. Share -2.6 points.

  3. 3.Miele

    8%

    Held 3rd. 2.8K estimated branded searches, 0% vs prior month. Share -0.8 points.

  4. 4.Shark

    0.6%

    Held 4th. 210 estimated branded searches, +50% vs prior month. Share +0.2 points.

Compare popularity between BISSELL and its closest rivals

Every comparison with BISSELL

18 comparisons

How has branded search demand for BISSELL changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BISSELL in New Zealand rose from 8.9K to 11.5K.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among bagless canister vacuum brands in New Zealand decreased from 12.8% to 12.2%.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among bagless canister vacuum brands in New Zealand peaked at 14.8% in August 2026 and was lowest at 9.1% in November 2025.

How did search popularity change for New Zealand bagless canister vacuum brands in September 2026?

4 changes

  1. In September 2026, Dyson gained share of searches among bagless canister vacuum brands in New Zealand, from 76% to 79.3%.

  2. In September 2026, BISSELL lost share of searches among bagless canister vacuum brands in New Zealand, from 14.8% to 12.2%.

  3. In September 2026, Miele lost share of searches among bagless canister vacuum brands in New Zealand, from 8.8% to 8%.

  4. Estimated monthly branded searches for Shark in New Zealand rose 200% over 12 measured months, from 70 to 210 in September 2026.

How are BISSELL’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bissell
  • bissell carpet washer
  • bissell cleaner
  • bissell helix
  • bissell robot vacuum
  • bissell steam cleaner
  • bissell stick vacuum
  • bissell vacuum
  • bissell vacuum cleaner

Do you work for BISSELL? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BISSELL compete?

BISSELL is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands2nd of 913.9%Show ranking
Handheld vacuum brands4th of 78.4%Show ranking
Cordless vacuum brands3rd of 88.6%Show ranking
Stick vacuum brands2nd of 810.6%Show ranking
Pet vacuum brands2nd of 411.8%Show ranking
Bagless canister vacuum brands2nd of 412.2%Shown above
Mini vacuum brands2nd of 312.7%Show ranking
Carpet cleaner brands1st of 540.9%Show ranking
Mop vacuum brands1st of 390.1%Show ranking
Creator with pink hair and a pink jacket

Is BISSELL your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free